1. Projects and their stories

3. The mini campaign used humor to focus on branding, content and design.

5. Barter Card was repositioned to the same level as Visa or American Express.

7. Quotes from market leaders talking about the advertising industry boom in the Asia Pacific region.

9. The advertorial could not look like Fortune Magazine’s template in any way.

11. Develop ideas and gifts that fit into Thailand's business culture. Zen rock garden

12. James Bond spoof tied into yearly water festival “Song Kran”

14. Budget was expanded to $7M dollars from $2M after the client saw the scope of the marketing project.

16. Design a complete set of branded office products. Oversee the interior design of the head office.

18. Introduced magic kits to keep kids occupied during long-haul flights.

20. The brochure looked like it was printed using 17 spot colors but only using 6 colors (CMYK-RB).

22. Lufthansa Cargo was accepted into the Japanese market as “a team player” because of the magazine.

24. Powerful yet positive stories helped communicate to International audiences.

26. Designed over 35 book covers to increase sales for the Asian, European and North American markets.

27. Contact Bob Garlick [email_address] art direction and design 604 961 0842