The document profiles two teenage target audiences for marketing: Phoebe Jones, a 16-year-old female student who enjoys hanging out with friends, shopping, social media like Facebook and Twitter, and going to the cinema; and Jack Williams, a 15-year-old male student who enjoys hanging out with friends, social media, video games, thriller films like The Accountant and quiet ones, indie and pop music by bands like Two Door Cinema Club and The XX, works at a video store earning £20 per week and gets £20 monthly pocket money, and lives in south London with both parents and one brother.
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As a group assignment for our Intro to Branded Entertainment Design class was to combine a brand with a fairytale in order to develop an experiential marketing activation. We were able to create the concept for a live-action game played within a real space where users interact with an augmented reality interface in order to become acquainted with Duolingo. Players must save the three little pigs from the wrath of the wolf by translating the pigs' warnings correctly.
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1. Target audience profile
Name: Pheobe Jones
Age:16 years old
Gender:Female
Education: student- Pheobe
currently studies at
Intrests:
Pheobe enjoys hanging out
with freinds,Shopping,social
networking such
as facebook and twitter,
visiting the cinema and
Target audience profile
Name: jack williams
Age:15 years old
Gender:male
Education: student- jack is currently studies at
Intrests:
jackenjoys hanging out with freinds, social media and video games
favourite type of film:
Thriller movies such as the accountant and quiet ones
Tastes in music:
varied, jack enjoys many types of genre but his favourite are pop and indie some of her
favourite artists are "Two door cinema club and the xx
Income:
jack has a job at a video store and earns £20 a week se also recieves pocket money of
£20 a month
Lifestyle:
jacklives at home with both parents in south London he has one brother who also lives
with her
