Social Media Applications and Case Studies <br />Keith Feighery<br />
Overview<br />Introduction to each of the key platforms<br />Case studies and examples of platforms being used<br />Live d...
Platforms<br />
Key Platforms for Customers<br />Social/Professional Networks<br />Facebook, LinkedIn, MySpace (Main ones in US and Europe...
Facebook<br />
Business Pages<br />
Irish Political Parties<br />
Charities & Not for Profit<br />
Twitter<br />
Twitter	<br /><ul><li>Excellent B2B and B2C networking tool
Great potential for building relationships
Directly with customers
Good examples Beaut.ie, Blacknight.ie, kogibbq
Good listening tool
What is being said about you and most importantly are you hearing it?
Easy to engage with customers
Reach out to them and resolve issues and improve service to them
Opportunity to convey a personal dimension rather than marketing speak
Has become mainstream over 2009/2010
1400% growth over past 12 months</li></li></ul><li>Twitter<br />
Journalists<br />
Useful Resources<br />
Small Biz<br />
Blogging<br />
Blogging	<br />Most effective way of building community and improving SEO<br />Common Blogging Platforms<br />WordPress, T...
Blogs<br />
Blogs<br />
Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the nu...
Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comm...
Video Sites<br />YouTube, Vimeo, Blip.tv<br />
Video Sites<br /><ul><li>Very useful marketing tool
Old Spice, Tippex, Blendtec etc..
User-generated content
Run competitions for customers to build content (see Pat The Baker example)
Best Job in the World etc..
Extending digital footprint and brand-building purposes
Create engaging content, tag videos with keywords and distribute on a wide network
Post all content and video blogs on your website  and distribute on free video sharing sites</li></li></ul><li>Video Sites...
YouYube Channels<br />
Photosites<br />
Photosharing Sites<br />
Websites<br />Nominated For Best Irish Website Awards<br />
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TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010

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Terenure Online Design, Marketing and Sales Course - Overview of Social Media Platforms with case studies

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TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010

  1. 1. Social Media Applications and Case Studies <br />Keith Feighery<br />
  2. 2. Overview<br />Introduction to each of the key platforms<br />Case studies and examples of platforms being used<br />Live demonstration of each platform<br />Hands-on Labs<br />Review<br />Q & A<br />
  3. 3. Platforms<br />
  4. 4. Key Platforms for Customers<br />Social/Professional Networks<br />Facebook, LinkedIn, MySpace (Main ones in US and Europe)<br />Blogging/Micro-Blogging/Lifestreaming<br />Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr<br />Video, Audio & Photo sharing<br />YouTube, Vimeo, Blip etc.. <br />Flickr, Photobucket, TwitPic, YFrog<br />Mobile<br />Foursquare, Facebook, Twitter, Yelp <br />Bookmarks/Sharing<br />Delicious, StumbleUpon, Digg, Google Profils<br />
  5. 5. Facebook<br />
  6. 6. Business Pages<br />
  7. 7. Irish Political Parties<br />
  8. 8. Charities & Not for Profit<br />
  9. 9. Twitter<br />
  10. 10. Twitter <br /><ul><li>Excellent B2B and B2C networking tool
  11. 11. Great potential for building relationships
  12. 12. Directly with customers
  13. 13. Good examples Beaut.ie, Blacknight.ie, kogibbq
  14. 14. Good listening tool
  15. 15. What is being said about you and most importantly are you hearing it?
  16. 16. Easy to engage with customers
  17. 17. Reach out to them and resolve issues and improve service to them
  18. 18. Opportunity to convey a personal dimension rather than marketing speak
  19. 19. Has become mainstream over 2009/2010
  20. 20. 1400% growth over past 12 months</li></li></ul><li>Twitter<br />
  21. 21. Journalists<br />
  22. 22. Useful Resources<br />
  23. 23. Small Biz<br />
  24. 24. Blogging<br />
  25. 25. Blogging <br />Most effective way of building community and improving SEO<br />Common Blogging Platforms<br />WordPress, Type Pad, Bloggers, Blogspot<br />Excellent way of engaging with readers <br />Inform followers what is of interest to you<br />Can use an informal style <br />Show human face of organisation<br />Participate in wider conversations <br />Leave comments, interact, generate interest, etc..<br />Search Engines <br />Love regularly updated content<br />Now MNCs are encouraging employees to Blog and engage with social media<br />IBM, Dell, Intel and Cisco <br />
  26. 26. Blogs<br />
  27. 27. Blogs<br />
  28. 28. Blogging Tips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inboubnd links to your site<br />Don’t forget the outbound links.<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Understand the location of your audience.<br /> Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />
  29. 29. Blogging Tips cont.<br />Find and nurture your VIPs.<br />Make sure you respond to key people – thos who subsribe and comment<br />Use Twitter for blog PR.<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Use URL shorteners to gauge subject interest.<br />UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. <br />Build cross-referencing across social media tools.<br />No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  30. 30. Video Sites<br />YouTube, Vimeo, Blip.tv<br />
  31. 31. Video Sites<br /><ul><li>Very useful marketing tool
  32. 32. Old Spice, Tippex, Blendtec etc..
  33. 33. User-generated content
  34. 34. Run competitions for customers to build content (see Pat The Baker example)
  35. 35. Best Job in the World etc..
  36. 36. Extending digital footprint and brand-building purposes
  37. 37. Create engaging content, tag videos with keywords and distribute on a wide network
  38. 38. Post all content and video blogs on your website and distribute on free video sharing sites</li></li></ul><li>Video Sites<br />
  39. 39. YouYube Channels<br />
  40. 40. Photosites<br />
  41. 41. Photosharing Sites<br />
  42. 42. Websites<br />Nominated For Best Irish Website Awards<br />
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. Social Bookmarking & RSS<br /><ul><li>Add Bookmark Buttons to sites
  62. 62. Sociable, AddThis, Share are widely used
  63. 63. Link all social profiles from website
  64. 64. Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.
  65. 65. Ensure that RSS is enabled
  66. 66. Feedburner, GoogleReader, MyYahoo, NetVibes
  67. 67. Add rating and individual bookmark buttons
  68. 68. Digg, Technorati, Reddit, StumbleUpon, Delicious
  69. 69. Yahoo Pipes
  70. 70. RSS and Lifestream aggregator </li></li></ul><li>LinkedIn<br />
  71. 71. Professional Networking<br />
  72. 72. Social Bookmarking, RSS and Sharing<br />
  73. 73. Bookmarking, Sharing & RSS<br />
  74. 74. Mobile Apps<br />
  75. 75. Mobile PhotoApps<br />

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