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Terenure Online Design, Marketing and Sales Course - Overview of Social Media Platforms with case studies

Terenure Online Design, Marketing and Sales Course - Overview of Social Media Platforms with case studies

Published in Business , Technology
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  • 1. Social Media Applications and Case Studies
    Keith Feighery
  • 2. Overview
    Introduction to each of the key platforms
    Case studies and examples of platforms being used
    Live demonstration of each platform
    Hands-on Labs
    Q & A
  • 3. Platforms
  • 4. Key Platforms for Customers
    Social/Professional Networks
    Facebook, LinkedIn, MySpace (Main ones in US and Europe)
    Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr
    Video, Audio & Photo sharing
    YouTube, Vimeo, Blip etc..
    Flickr, Photobucket, TwitPic, YFrog
    Foursquare, Facebook, Twitter, Yelp
    Delicious, StumbleUpon, Digg, Google Profils
  • 5. Facebook
  • 6. Business Pages
  • 7. Irish Political Parties
  • 8. Charities & Not for Profit
  • 9. Twitter
  • 10. Twitter
    • Excellent B2B and B2C networking tool
    • 11. Great potential for building relationships
    • 12. Directly with customers
    • 13. Good examples,, kogibbq
    • 14. Good listening tool
    • 15. What is being said about you and most importantly are you hearing it?
    • 16. Easy to engage with customers
    • 17. Reach out to them and resolve issues and improve service to them
    • 18. Opportunity to convey a personal dimension rather than marketing speak
    • 19. Has become mainstream over 2009/2010
    • 20. 1400% growth over past 12 months
  • Twitter
  • 21. Journalists
  • 22. Useful Resources
  • 23. Small Biz
  • 24. Blogging
  • 25. Blogging
    Most effective way of building community and improving SEO
    Common Blogging Platforms
    WordPress, Type Pad, Bloggers, Blogspot
    Excellent way of engaging with readers
    Inform followers what is of interest to you
    Can use an informal style
    Show human face of organisation
    Participate in wider conversations
    Leave comments, interact, generate interest, etc..
    Search Engines
    Love regularly updated content
    Now MNCs are encouraging employees to Blog and engage with social media
    IBM, Dell, Intel and Cisco
  • 26. Blogs
  • 27. Blogs
  • 28. Blogging Tips
    Connect to your most important keywords.
    Important for Search Engine Optimisation
    Grow the number of influential referral sites.
    Critical to get authoritative inboubnd links to your site
    Don’t forget the outbound links.
    Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.
    Understand the location of your audience.
    Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.
    Measure endurance.
    Measure return visitor and length of time spent on site
  • 29. Blogging Tips cont.
    Find and nurture your VIPs.
    Make sure you respond to key people – thos who subsribe and comment
    Use Twitter for blog PR.
    If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
    Use URL shorteners to gauge subject interest.
    UseURL shortener like within a Tweet, you can track how many people click on the content link you offer in your tweets.
    Build cross-referencing across social media tools.
    No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform
    Embed and measure calls to action. If we can get people to a landing page, we should.
  • 30. Video Sites
    YouTube, Vimeo,
  • 31. Video Sites
    • Very useful marketing tool
    • 32. Old Spice, Tippex, Blendtec etc..
    • 33. User-generated content
    • 34. Run competitions for customers to build content (see Pat The Baker example)
    • 35. Best Job in the World etc..
    • 36. Extending digital footprint and brand-building purposes
    • 37. Create engaging content, tag videos with keywords and distribute on a wide network
    • 38. Post all content and video blogs on your website and distribute on free video sharing sites
  • Video Sites
  • 39. YouYube Channels
  • 40. Photosites
  • 41. Photosharing Sites
  • 42. Websites
    Nominated For Best Irish Website Awards
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  • 61. Social Bookmarking & RSS
    • Add Bookmark Buttons to sites
    • 62. Sociable, AddThis, Share are widely used
    • 63. Link all social profiles from website
    • 64. Twitter, Facebook, FriendFeed,, YouTube, MySpace, Bebo, etc.
    • 65. Ensure that RSS is enabled
    • 66. Feedburner, GoogleReader, MyYahoo, NetVibes
    • 67. Add rating and individual bookmark buttons
    • 68. Digg, Technorati, Reddit, StumbleUpon, Delicious
    • 69. Yahoo Pipes
    • 70. RSS and Lifestream aggregator
  • LinkedIn
  • 71. Professional Networking
  • 72. Social Bookmarking, RSS and Sharing
  • 73. Bookmarking, Sharing & RSS
  • 74. Mobile Apps
  • 75. Mobile PhotoApps