Terenure Online Design, Marketing and Sales Course - Overview of Social Media Platforms with case studies

1. Social Media Applications and Case Studies Keith Feighery

2. Overview Introduction to each of the key platforms Case studies and examples of platforms being used Live demonstration of each platform Hands-on Labs Review Q & A

3. Platforms

4. Key Platforms for Customers Social/Professional Networks Facebook, LinkedIn, MySpace (Main ones in US and Europe) Blogging/Micro-Blogging/Lifestreaming Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr Video, Audio & Photo sharing YouTube, Vimeo, Blip etc.. Flickr, Photobucket, TwitPic, YFrog Mobile Foursquare, Facebook, Twitter, Yelp Bookmarks/Sharing Delicious, StumbleUpon, Digg, Google Profils

5. Facebook

6. Business Pages

7. Irish Political Parties

8. Charities & Not for Profit

9. Twitter

11. Great potential for building relationships

12. Directly with customers

13. Good examples Beaut.ie, Blacknight.ie, kogibbq

14. Good listening tool

15. What is being said about you and most importantly are you hearing it?

16. Easy to engage with customers

17. Reach out to them and resolve issues and improve service to them

18. Opportunity to convey a personal dimension rather than marketing speak

19. Has become mainstream over 2009/2010

21. Journalists

22. Useful Resources

23. Small Biz

24. Blogging

25. Blogging Most effective way of building community and improving SEO Common Blogging Platforms WordPress, Type Pad, Bloggers, Blogspot Excellent way of engaging with readers Inform followers what is of interest to you Can use an informal style Show human face of organisation Participate in wider conversations Leave comments, interact, generate interest, etc.. Search Engines Love regularly updated content Now MNCs are encouraging employees to Blog and engage with social media IBM, Dell, Intel and Cisco

26. Blogs

27. Blogs

28. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inboubnd links to your site Don’t forget the outbound links. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

29. Blogging Tips cont. Find and nurture your VIPs. Make sure you respond to key people – thos who subsribe and comment Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Use URL shorteners to gauge subject interest. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. Build cross-referencing across social media tools. No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform Embed and measure calls to action. If we can get people to a landing page, we should.

30. Video Sites YouTube, Vimeo, Blip.tv

32. Old Spice, Tippex, Blendtec etc..

33. User-generated content

34. Run competitions for customers to build content (see Pat The Baker example)

35. Best Job in the World etc..

36. Extending digital footprint and brand-building purposes

37. Create engaging content, tag videos with keywords and distribute on a wide network

39. YouYube Channels

40. Photosites

41. Photosharing Sites

42. Websites Nominated For Best Irish Website Awards

62. Sociable, AddThis, Share are widely used

63. Link all social profiles from website

64. Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.

65. Ensure that RSS is enabled

66. Feedburner, GoogleReader, MyYahoo, NetVibes

67. Add rating and individual bookmark buttons

68. Digg, Technorati, Reddit, StumbleUpon, Delicious

69. Yahoo Pipes

71. Professional Networking

72. Social Bookmarking, RSS and Sharing

73. Bookmarking, Sharing & RSS

74. Mobile Apps

75. Mobile PhotoApps