Blogging Most effective way of building community and improving SEO Common Blogging Platforms WordPress, Type Pad, Bloggers, Blogspot Excellent way of engaging with readers Inform followers what is of interest to you Can use an informal style Show human face of organisation Participate in wider conversations Leave comments, interact, generate interest, etc.. Search Engines Love regularly updated content Now MNCs are encouraging employees to Blog and engage with social media IBM, Dell, Intel and Cisco
Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inboubnd links to your site Don’t forget the outbound links. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site
Blogging Tips cont. Find and nurture your VIPs. Make sure you respond to key people – thos who subsribe and comment Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Use URL shorteners to gauge subject interest. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. Build cross-referencing across social media tools. No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform Embed and measure calls to action. If we can get people to a landing page, we should.