FitzwilliamPresentationSocialMediaCaseStudies-Thurs10thDec09

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Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy …

Overview of Social Media with Case Studies from both Ireland and International. Also cover digital crises and non-commercial case studies of how social media channels can promote and destroy reputations.

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  • 1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist
  • 2. Overview of social media
    • Combination of social interaction and web technologies to:
        • Communicate, engage, develop and be part of communities
          • Internally and externally for organisations
        • Create and share content and information across networks
        • Build and extend networks through interaction
        • Listen and participate in discussions, threads and develop ideas and relationships
        • Learn from community (crowdsourcing)
  • 3. Benefits of social media
    • Listening
      • Crucial to hear what the public is saying about you
        • Both positive and negative
      • The web now operates in real time – Brands need to hear what is said about them in real-time
    • Engage with Customers
      • Once you know what is being said about you – you can then interact directly
    • Community Advantage
      • Build real communities online and offline
      • Build long lasting relationships and trust with customers
      • Instant polling and research opportunity with customers
      • Reduce customer acquisition costs
      • Increase customer retentions
  • 4. Associated risks
    • Loss of control of the conversation
      • Two way communication
      • Openly negative transmissions
    • Using social channel as a marketing or PR conduit
      • Broadcast as opposed to engagement
    • Can be a difficult persona for brands to adopt
      • Reveal a human voice of a corporate identity
        • What it is that voice?
    • Starting – and then not following through
      • Inevitable criticism
  • 5.
    • Social media platforms
    • The Full Spectrum
  • 6. Social Media Landscape
  • 7.
    • Key Platforms
  • 8. Key Engagement Platforms
    • Social/Professional Networks
      • Facebook, MySpace, Bebo, LinkedIn (Main ones in US and Europe)
    • Blogging/Micro-Blogging/Lifestreming
      • WP, TypePad,Twitter
    • Video, Audio & Photo sharing
      • YouTube, Vimeo, Blip etc..
    • Mobile Apps
      • iPhone, Android, Palm etc.. – convergence of content across channels
    • Aggregators/RSS Feeds & Readers
      • FriendFeed, Feedburner, GoogleProfile, Ping.fm
    • Bookmarks/Sharing
      • Delicious, AddThis, StumbleUpon, Digg
    • Collaboration Networks
      • Wikis, Shared Workspaces, Forums, Commenting Networks (Disqus)
  • 9.
    • Recent Irish case studies of brands using social media
  • 10. The Big Switch
  • 11. Pix.ie
  • 12. Pat The Baker
  • 13. Blacknight
  • 14. SandTex – Ireland Deserves Sun
  • 15. Toyota Ireland
  • 16. Mr Tayto
  • 17. Murphys Ice cream
  • 18. HairyBaby
  • 19. Paddy Power
  • 20.
    • Digital crisis and reputation management
  • 21. GM CEO Sacked
  • 22. Domino’s
  • 23. United Airlines
  • 24. Marks and Spencers
  • 25.
    • The Power of Social Media
  • 26. Impromptu Facebook Pages
  • 27. Queen Rania
  • 28. The Four Hour Working Week
  • 29. TSA Agent Took My Son (US)
  • 30. Stuff White People Like
  • 31. Tube Worker abuses Traveller
  • 32. Best Job In the World
  • 33.
    • International case studies of brands engaging with social media
  • 34. Ikea – Malmo
  • 35. Evian
  • 36. Volkswagen
  • 37. Charmin “Go” Campaign
  • 38. American Red Cross
  • 39. Zappos
  • 40. Ford - FiestaMovement
  • 41. Coca Cola “206 Expedition”
  • 42. Skittles
  • 43. Best Buy
  • 44.
    • Thank You