Information                                                             Entertainment                                  Opp...
You are in      the CloudsPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Get your Headin the Clouds          a presentation by   Kevin S. Trowbridge, Ph.D. (ABD)  Communication Arts • Lee Univers...
What do clouds haveto do with your future?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kev...
Your Future in the Clouds                            President Barack Obama                           State of the Union A...
The Cloud          a network of remote servers hosted            on the Internet to store, manage,          and process da...
We are living in a new  information age.Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevin...
A Quick QuizPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Media are changing.Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Social MediaOnline technologies and practices that people useto share content, opinions, insights, experiences,          p...
Social Media  Online content created by people using highly accessible and scalable publishing technologies.Social media i...
Social Media     Media for social interaction, using highly accessible and scalable publishing techniques.Social media use...
Another Quick QuizPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Another Quick QuizFacebook          Twitter           Retweet              Flickr         Wordpress            BloggerMySp...
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Is it that revolutionary?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Source: Social Media Revolution 2, http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Social Media                            Technology-enabled                          Communication-driven                  ...
The Web is more                                                         a social creation                                 ...
Contrast & Comparisons                 “Old” Media                     “New” Media                      One-way           ...
Where are you               in the cloud?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevi...
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
Who are you                  in the cloud?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kev...
Establishing Your Social Media IdentityPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevint...
Establishing Your Identity       • Select appropriate social media sites.       • Choose a consistent username.        • B...
Engage with               Meaningful             CommunicationPresentation prepared by Kevin S. Trowbridge • kevinstrowbri...
Social Media                         messages   Type of Content                                         Example         Me...
Social Media                 It’s personal.                 It’s professional.                 It’s public.               ...
Get yourHead and Heart in the Clouds          a presentation by   Kevin S. Trowbridge, Ph.D. (ABD)  Communication Arts • L...
Get Your Head in the Clouds
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Get Your Head in the Clouds

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Slide deck from presentation to area high school business students who attended a seminar, titled "Your Future -- It's in the Clouds," at Cleveland State Community College on Thursday, April 21, 2011.

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Get Your Head in the Clouds

  1. 1. Information Entertainment Opportunities It’s in the Clouds Past, People Partnerships Present, & Places & Future Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  2. 2. You are in the CloudsPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  3. 3. Get your Headin the Clouds a presentation by Kevin S. Trowbridge, Ph.D. (ABD) Communication Arts • Lee University
  4. 4. What do clouds haveto do with your future?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  5. 5. Your Future in the Clouds President Barack Obama State of the Union Address January 25, 2011 “We need to out-innovate, out-educate and out-build the rest of the world.” “We are the nation that put cars in driveways and computers in offices, the nation of Edison and the Wright brothers, of Google and Facebook. In America, innovation doesn’t just change our lives. It’s how we make a living.”Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  6. 6. The Cloud a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or personal computerPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  7. 7. We are living in a new information age.Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  8. 8. A Quick QuizPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  9. 9. Media are changing.Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  10. 10. Social MediaOnline technologies and practices that people useto share content, opinions, insights, experiences, perspectives, and media itself. - Wikipedia, October 2007 Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  11. 11. Social Media Online content created by people using highly accessible and scalable publishing technologies.Social media is a shift in how people discover, read and share news, information and content. - Wikipedia, October 2009 Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  12. 12. Social Media Media for social interaction, using highly accessible and scalable publishing techniques.Social media uses web-based technologies to turn communication into interactive dialogues. - Wikipedia, October 2010 Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  13. 13. Another Quick QuizPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  14. 14. Another Quick QuizFacebook Twitter Retweet Flickr Wordpress BloggerMySpace YouTube RSS Yelp Podcast PayPalLinkedIn FourSquare Gowalla Buzz Share This Digg Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  15. 15. Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  16. 16. Is it that revolutionary?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  17. 17. Source: Social Media Revolution 2, http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  18. 18. Social Media Technology-enabled Communication-driven User-controlled User-generated content Relationship-centeredPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  19. 19. The Web is more a social creation than a technical one. I designed it for a social effect-- to help people work together--and not as a technical toy. Tim Berners-Lee Inventor of the World Wide WebPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  20. 20. Contrast & Comparisons “Old” Media “New” Media One-way Two-way Connectivity Interactivity Transmission Participation Presentation Conversation Instruction Collaboration Image Authenticity Audience CommunityPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  21. 21. Where are you in the cloud?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  22. 22. Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  23. 23. Who are you in the cloud?Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  24. 24. Establishing Your Social Media IdentityPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  25. 25. Establishing Your Identity • Select appropriate social media sites. • Choose a consistent username. • Be personal and professional. • Create your avatar.Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  26. 26. Engage with Meaningful CommunicationPresentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  27. 27. Social Media messages Type of Content Example Me Now “Im stressed. the. end.” Meformers “Sitting in a long line at taco bell... Mmm.” Statement and “The sky is blue in the winter here.” Random Thoughts “Its got a great beat and you can dance to it!” “I hate at&t.” Opinions/Complaints “HAS THE GREATEST BOYFRIEND EVER!!” Information Sharing “10 Tips For Better #Sleep Everynight <URL>” Informers“Is it Really About Me? Message Content in Social Awareness Streams” by Mor Naaman, Jeffrey Boase & Chih-Hui Lai
  28. 28. Social Media It’s personal. It’s professional. It’s public. It’s permanent. It’s powerful. Blueprint Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge
  29. 29. Get yourHead and Heart in the Clouds a presentation by Kevin S. Trowbridge, Ph.D. (ABD) Communication Arts • Lee University
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