Slide deck from presentation to area high school business students who attended a seminar, titled "Your Future -- It's in the Clouds," at Cleveland State Community College on Thursday, April 21, 2011.

1. Information Entertainment
Opportunities
It’s in the
Clouds
Past,
People Partnerships Present,
& Places & Future
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

2. You are in
the Clouds
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

3. Get your Head
in the Clouds
a presentation by
Kevin S. Trowbridge, Ph.D. (ABD)
Communication Arts • Lee University

4. What do clouds have
to do with your future?
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

5. Your Future in the Clouds
President Barack Obama
State of the Union Address
January 25, 2011
“We need to out-innovate, out-educate
and out-build the rest of the world.”
“We are the nation that put cars in driveways
and computers in offices, the nation of Edison
and the Wright brothers, of Google and
Facebook. In America, innovation doesn’t just
change our lives. It’s how we make a living.”
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

6. The Cloud
a network of remote servers hosted
on the Internet to store, manage,
and process data, rather than a local
server or personal computer
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

7. We are living in a new
information age.
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

8. A Quick Quiz
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

9. Media are changing.
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

10. Social Media
Online technologies and practices that people use
to share content, opinions, insights, experiences,
perspectives, and media itself.
- Wikipedia, October 2007
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

11. Social Media
Online content created by people using highly
accessible and scalable publishing technologies.
Social media is a shift in how people discover, read
and share news, information and content.
- Wikipedia, October 2009
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

12. Social Media
Media for social interaction, using highly
accessible and scalable publishing techniques.
Social media uses web-based technologies to turn
communication into interactive dialogues.
- Wikipedia, October 2010
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

13. Another Quick Quiz
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

14. Another Quick Quiz
Facebook Twitter Retweet Flickr Wordpress Blogger
MySpace YouTube RSS Yelp Podcast PayPal
LinkedIn FourSquare Gowalla Buzz Share This Digg
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

15. Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

16. Is it that revolutionary?
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

17. Source: Social Media Revolution 2, http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

18. Social Media
Technology-enabled
Communication-driven
User-controlled
User-generated content
Relationship-centered
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

19. The Web is more
a social creation
than a technical one.
I designed it for
a social effect--
to help people work
together--and not as a
technical toy.
Tim Berners-Lee
Inventor of the World Wide Web
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

20. Contrast & Comparisons
“Old” Media “New” Media
One-way Two-way
Connectivity Interactivity
Transmission Participation
Presentation Conversation
Instruction Collaboration
Image Authenticity
Audience Community
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

21. Where are you
in the cloud?
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

22. Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

23. Who are you
in the cloud?
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

24. Establishing Your
Social Media Identity
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

25. Establishing Your Identity
• Select appropriate social media sites.
• Choose a consistent username.
• Be personal and professional.
• Create your avatar.
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

26. Engage with
Meaningful
Communication
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

27. Social Media
messages
Type of Content Example
Me Now “I'm stressed. the. end.”
Meformers “Sitting in a long line at taco bell... Mmm.”
Statement and “The sky is blue in the winter here.”
Random Thoughts “It's got a great beat and you can dance to it!”
“I hate at&t.”
Opinions/Complaints
“HAS THE GREATEST BOYFRIEND EVER!!”
Information Sharing
“10 Tips For Better #Sleep Everynight <URL>”
Informers
“Is it Really About Me? Message Content in Social Awareness Streams” by Mor Naaman, Jeffrey Boase & Chih-Hui Lai

29. Social Media
It’s personal.
It’s professional.
It’s public.
It’s permanent.
It’s powerful.
Blueprint
Presentation prepared by Kevin S. Trowbridge • kevinstrowbridge@gmail.com • @kevintrowbridge

30. Get your
Head and Heart
in the Clouds
a presentation by
Kevin S. Trowbridge, Ph.D. (ABD)
Communication Arts • Lee University