1. Media Management
In India
In Broadcast & TV media

2. before 1990
mostly it was about news
paper management,
about circulation,
production, subscription,
ad insertions ,distribution

3. but as cable started spreading and DTH
started emerging a major of pie of
Indiana audience tilted towards new

4. More choices,
more flexibility
more timings

5. Organization set up,
structure ,staff,
turnover,
type of work ,

6. National international
Types of channels
entertainment
infotainment,
news ,business,
philosophy,wildlife
,fashion and living films
and children

7. Who are your
viewers ?
what they want,
at what time &
how long they want

8. Manpower, finance,
Technical,
content, quality
distribution charges ,
Uplinking,downlinking
charges

9. Basic Management Actions
•Identify what is needed or has to be
done
organize resources
•Monitor
performance
task completion
•Plan ahead for
future requirements

10. Functions of management
actions
Target setting
Problem solving
Leadership
Team Building
Crisis
Controlling

11. Management Functions
Directing
Motivation,
communication,
performance
appraisal ,discipline
,conflict resolutions

12. Organizing
Division of labor,
delegation of authority
,deparmentalisation,
span of conrol and
coordination

13. Planning
Vision ,
mission,
objectives,
goals

14. staffing
Recruiting
–Selecting
–Hiring
–Training–
Retraining

15. Importance of Knowledge of Self Identity,
who are we
and what do we aspire to become?
•New information, what else do we need to
know?
•Relationships, who else needs to be here to
work with us?

16. Professional skills
Intellectual skills
logical thinking
problem solving

17. Technical skills-
knowledge of machines,
technical process,
gadgets

18. Ethical Skills
Knowing social setting
Integration
Honesty
Compassion

19. Interactive skills
Communiacte to create
Atmosphere that facilitaes
communication

20. Conceived by
Dr.Keshav Sathaye
keshavsathaye@gmail.com