Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Technology, Business
  • Be the first to comment


  1. 1. Business Communication Session-1
  2. 2. What is Communication • Transferring information from one part of the business to another that leads to some outcome, changed behaviour or changed practice • Business communication is any communication used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization – with the objective of creating value for your business.
  3. 3. “Our Knowledge is little island in a great ocean of unknown” Isaac Newton
  4. 4. Methods of Communication • Internal communication includes communication of corporate vision, strategies, plans, corporate culture, shared values and guiding principles, employee motivation, cross-pollination of ideas, etc. • External communication includes branding, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc. • Whatever form it takes, the objective remains the same – to create a business value.
  5. 5. Model of the Communication Process
  6. 6. Business Communication
  7. 7. The Medium
  8. 8. Value
  9. 9. To Whom?
  10. 10. Types of communication • Formal • Informal • Diagonal • Vertical • Verbal • Non – verbal • Visual • Written
  11. 11. The Message
  12. 12. Role of ICT
  13. 13. Barriers
  14. 14. Thank You