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Session1

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Session1

  1. 1. Business Communication Session-1
  2. 2. What is Communication • Transferring information from one part of the business to another that leads to some outcome, changed behaviour or changed practice • Business communication is any communication used to build partnerships, intellectual resources, to promote an idea, a product, service, or an organization – with the objective of creating value for your business.
  3. 3. “Our Knowledge is little island in a great ocean of unknown” Isaac Newton
  4. 4. Methods of Communication • Internal communication includes communication of corporate vision, strategies, plans, corporate culture, shared values and guiding principles, employee motivation, cross-pollination of ideas, etc. • External communication includes branding, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc. • Whatever form it takes, the objective remains the same – to create a business value.
  5. 5. Model of the Communication Process
  6. 6. Business Communication
  7. 7. The Medium
  8. 8. Value
  9. 9. To Whom?
  10. 10. Types of communication • Formal • Informal • Diagonal • Vertical • Verbal • Non – verbal • Visual • Written
  11. 11. The Message
  12. 12. Role of ICT
  13. 13. Barriers
  14. 14. Thank You

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