5. Key Social Media Types
Examples
Consumer Reviews
Chowhound.com*
Yelp.com*
Epinions.com*
Google Maps
YouTube
Content sharing
Flickr*
Slideshare*
YouTube*
Pinterest*
Instagram*
Group Buying
Groupon.com
WagJag.com
* Denotes that this is the primary purpose of this site.
6. Key Social Media Types
Examples
Location based
FourSquare*
Facebook Places
Q&A/ knowledge
generation
Yahoo!Answers*
Quora*
Social bookmarking
StumbleUpon*
Digg*
Del.icio.us*
Reddit
Social networking
Facebook
Twitter
LinkedIn
Google+
7. Social media for job seekers
The
social media types that are most likely
to be useful to job seekers (and used or
searched by employers) are:
Content sharing
Q&A
Social networking
10. Do I need to be on social
media?
According to
Forbes.com, “more than a
third of all employers utilize
these sites in their hiring
process. “
11. Do I need to be on social
media?
Social media affords you an
opportunity to learn about
jobs not advertised other
ways, and to have your
resume seen by employers
who might not otherwise see
it.
12. If I AM on social media, what
sites will help me in my job
search?
Email
(is also social media!)
Content
sharing (online portfolios; resume
sites; search alerts; blogs)
Networking
(e.g., Meet-up; groups thru
FB; twitter; google+; LinkedIn)
13. If I’m on social media, how
can it HURT me?
Poor
use of email for connecting
Oversharing
Inappropriate content – self-branding!
The internet is forever.
15. EMAIL
Make
sure you include a resume AND a
cover letter as an attachment
Be business-appropriate in your email and
subject line
Provide non-email contact info at the end
of the email
16. EMAIL
Remember
the attachments!
Double-check the email address and
recipient’s name(s)
Set up a “job-friendly” email address
(gmail is free)
Check your email often
20. ONLINE JOB SEARCH
Keep
resume UP TO DATE
Make use of search alerts
Remember that not all positions are
posted on these sites
21. ONLINE PORTFOLIOS & BLOGS
If you have portfolios and blogs online that
are RELEVANT to the jobs you’re applying
for, mention them in your resume
If they are NOT relevant, don’t mention them
If the content could hinder your job
search, you might want to deactivate them
while you search
22. SOCIAL NETWORKING
This is really what most people
think of when they think of
social media. These
applications tend to
incorporate several of the
functions/purposes outlined
previously.
23. MEET-UP
Social
networking portal that helps bridge
the online-F2F gap.
Join groups/create groups based on
particular interests and attend/plan
gatherings of group members.
Using Meet-up is free, but the events may
not be.
24.
25. LINKED IN
Love
it or hate it
Groups are a way of trying to make LI
appeal to biz users of FB, more than
anything, new timeline feature is similar.
Can be a great tool for job search IF you
have relevant experience and a
complete profile
Good source of jobs not otherwise
advertised.
26.
27. FACEBOOK
Depending
on your connections, FB can
be a great source of information about
the “invisible” job market
DO NOT approach companies on their FB
pages asking for jobs
Make sure your privacy settings are TIGHT
– prospective employers do not need to
know what you did last weekend (but
they might hold it against you)
28. Remember – your profile and cover pictures are publically viewable by
default. Make sure they’re job-friendly!
32. Strategies for a job-friendly
Twitter feed:
Make
it private
Close the account
Delete tweets that might turn off a
potential employer
Make sure your Twitter handle isn’t
publically linked to your real name
33. GOOGLE+
You
can create a separate google+
identity for each google account you
have, if you like
Networking
capabilities are realtime
(video and hangout feature), multiuser, and much better than Facebook.
34. GOOGLE+
Networking
for job search is great, if you
have established network
Make
profile as private as possible, if
content will not help job search
35.
36.
37. Is your social media presence
job-search-friendly?
Google yourself.
Log out of FB and Google+ and search for
yourself – what comes up?
Look at your FB and Google+ feeds as
“public” and tighten up privacy as
appropriate.
Set up a new email account for job
applications.
Create complete profiles on job sites and
LinkedIn, if you use them.
LinkedIn job suggestions are both search-generated, and generated by your profile, keywords, endorsements, and connections… the more detailed your profile, the better your search results will be…
If there’s time – hands on tasks:Google yourselfSet up a linked in profileSet privacy settings on FB and other social mediaClean up your twitter feedLearn to write an email to accompany an online submission (first contact is critical!)
