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Social Media Tools for Job Seekers

Kerry Turcotte, M.A.
© 2013 Welcome Inn Community Centre
What is social media?
SOCIAL MEDIA refers to a collection of
electronic/online tools that facilitate
interpersonal interac...
Social Media
The interactions themselves vary, depending
on the media.
Examples of social media
applications

… there are literally hundreds
Key Social Media Types
Examples
Consumer Reviews

Chowhound.com*
Yelp.com*
Epinions.com*
Google Maps
YouTube

Content shar...
Key Social Media Types
Examples
Location based

FourSquare*
Facebook Places

Q&A/ knowledge
generation

Yahoo!Answers*
Quo...
Social media for job seekers
 The

social media types that are most likely
to be useful to job seekers (and used or
searc...
Do I need to be on social
media?

NO!
Do I need to be on social
media?

But…
Do I need to be on social
media?
According to
Forbes.com, “more than a
third of all employers utilize
these sites in their...
Do I need to be on social
media?
Social media affords you an
opportunity to learn about
jobs not advertised other
ways, an...
If I AM on social media, what
sites will help me in my job
search?
 Email

(is also social media!)

 Content

sharing (o...
If I’m on social media, how
can it HURT me?
 Poor

use of email for connecting
 Oversharing
 Inappropriate content – se...
EMAIL
 common

way to apply for a job
EMAIL
 Make

sure you include a resume AND a
cover letter as an attachment
 Be business-appropriate in your email and
su...
EMAIL
 Remember

the attachments!
 Double-check the email address and
recipient’s name(s)
 Set up a “job-friendly” emai...
CONTENT SHARING
 Online

job sites and search alerts
 Online portfolios
 blogs
ONLINE JOB SEARCH
www.workopolis.com
www.monster.ca
www.eluta.ca
www.charityvillage.com
www.jobs.gc.ca
ONLINE JOB SEARCH
 Keep

resume UP TO DATE
 Make use of search alerts
 Remember that not all positions are
posted on th...
ONLINE PORTFOLIOS & BLOGS


If you have portfolios and blogs online that
are RELEVANT to the jobs you’re applying
for, me...
SOCIAL NETWORKING
This is really what most people
think of when they think of
social media. These
applications tend to
inc...
MEET-UP
 Social

networking portal that helps bridge
the online-F2F gap.
 Join groups/create groups based on
particular ...
LINKED IN
 Love

it or hate it
 Groups are a way of trying to make LI
appeal to biz users of FB, more than
anything, new...
FACEBOOK
 Depending

on your connections, FB can
be a great source of information about
the “invisible” job market
 DO N...
Remember – your profile and cover pictures are publically viewable by
default. Make sure they’re job-friendly!
TWITTER
“…short

bursts of
inconsequential information”
(Jack Dorsey, co-founder of
Twitter.
If you’re looking for a job...
Strategies for a job-friendly
Twitter feed:
 Make

it private
 Close the account
 Delete tweets that might turn off a
p...
GOOGLE+
 You

can create a separate google+
identity for each google account you
have, if you like

 Networking

capabil...
GOOGLE+
 Networking

for job search is great, if you
have established network

 Make

profile as private as possible, if...
Is your social media presence
job-search-friendly?







Google yourself.
Log out of FB and Google+ and search for
y...
Questions?
Social media for job seekers
Social media for job seekers
Social media for job seekers
Social media for job seekers
Social media for job seekers
Social media for job seekers
Social media for job seekers
Social media for job seekers
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  • Is anyone not familiar with these sites?
  • LinkedIn job suggestions are both search-generated, and generated by your profile, keywords, endorsements, and connections… the more detailed your profile, the better your search results will be…
  • If there’s time – hands on tasks:Google yourselfSet up a linked in profileSet privacy settings on FB and other social mediaClean up your twitter feedLearn to write an email to accompany an online submission (first contact is critical!)
  • Transcript of "Social media for job seekers"

    1. 1. Social Media Tools for Job Seekers Kerry Turcotte, M.A. © 2013 Welcome Inn Community Centre
    2. 2. What is social media? SOCIAL MEDIA refers to a collection of electronic/online tools that facilitate interpersonal interactions.
    3. 3. Social Media The interactions themselves vary, depending on the media.
    4. 4. Examples of social media applications … there are literally hundreds
    5. 5. Key Social Media Types Examples Consumer Reviews Chowhound.com* Yelp.com* Epinions.com* Google Maps YouTube Content sharing Flickr* Slideshare* YouTube* Pinterest* Instagram* Group Buying Groupon.com WagJag.com * Denotes that this is the primary purpose of this site.
    6. 6. Key Social Media Types Examples Location based FourSquare* Facebook Places Q&A/ knowledge generation Yahoo!Answers* Quora* Social bookmarking StumbleUpon* Digg* Del.icio.us* Reddit Social networking Facebook Twitter LinkedIn Google+
    7. 7. Social media for job seekers  The social media types that are most likely to be useful to job seekers (and used or searched by employers) are:    Content sharing Q&A Social networking
    8. 8. Do I need to be on social media? NO!
    9. 9. Do I need to be on social media? But…
    10. 10. Do I need to be on social media? According to Forbes.com, “more than a third of all employers utilize these sites in their hiring process. “
    11. 11. Do I need to be on social media? Social media affords you an opportunity to learn about jobs not advertised other ways, and to have your resume seen by employers who might not otherwise see it.
    12. 12. If I AM on social media, what sites will help me in my job search?  Email (is also social media!)  Content sharing (online portfolios; resume sites; search alerts; blogs)  Networking (e.g., Meet-up; groups thru FB; twitter; google+; LinkedIn)
    13. 13. If I’m on social media, how can it HURT me?  Poor use of email for connecting  Oversharing  Inappropriate content – self-branding!  The internet is forever.
    14. 14. EMAIL  common way to apply for a job
    15. 15. EMAIL  Make sure you include a resume AND a cover letter as an attachment  Be business-appropriate in your email and subject line  Provide non-email contact info at the end of the email
    16. 16. EMAIL  Remember the attachments!  Double-check the email address and recipient’s name(s)  Set up a “job-friendly” email address (gmail is free)  Check your email often
    17. 17. CONTENT SHARING  Online job sites and search alerts  Online portfolios  blogs
    18. 18. ONLINE JOB SEARCH www.workopolis.com www.monster.ca www.eluta.ca www.charityvillage.com www.jobs.gc.ca
    19. 19. ONLINE JOB SEARCH  Keep resume UP TO DATE  Make use of search alerts  Remember that not all positions are posted on these sites
    20. 20. ONLINE PORTFOLIOS & BLOGS  If you have portfolios and blogs online that are RELEVANT to the jobs you’re applying for, mention them in your resume  If they are NOT relevant, don’t mention them  If the content could hinder your job search, you might want to deactivate them while you search
    21. 21. SOCIAL NETWORKING This is really what most people think of when they think of social media. These applications tend to incorporate several of the functions/purposes outlined previously.
    22. 22. MEET-UP  Social networking portal that helps bridge the online-F2F gap.  Join groups/create groups based on particular interests and attend/plan gatherings of group members.  Using Meet-up is free, but the events may not be.
    23. 23. LINKED IN  Love it or hate it  Groups are a way of trying to make LI appeal to biz users of FB, more than anything, new timeline feature is similar.  Can be a great tool for job search IF you have relevant experience and a complete profile  Good source of jobs not otherwise advertised.
    24. 24. FACEBOOK  Depending on your connections, FB can be a great source of information about the “invisible” job market  DO NOT approach companies on their FB pages asking for jobs  Make sure your privacy settings are TIGHT – prospective employers do not need to know what you did last weekend (but they might hold it against you)
    25. 25. Remember – your profile and cover pictures are publically viewable by default. Make sure they’re job-friendly!
    26. 26. TWITTER “…short bursts of inconsequential information” (Jack Dorsey, co-founder of Twitter. If you’re looking for a job, your twitter feed is potentially of great consequence!
    27. 27. Strategies for a job-friendly Twitter feed:  Make it private  Close the account  Delete tweets that might turn off a potential employer  Make sure your Twitter handle isn’t publically linked to your real name
    28. 28. GOOGLE+  You can create a separate google+ identity for each google account you have, if you like  Networking capabilities are realtime (video and hangout feature), multiuser, and much better than Facebook.
    29. 29. GOOGLE+  Networking for job search is great, if you have established network  Make profile as private as possible, if content will not help job search
    30. 30. Is your social media presence job-search-friendly?      Google yourself. Log out of FB and Google+ and search for yourself – what comes up? Look at your FB and Google+ feeds as “public” and tighten up privacy as appropriate. Set up a new email account for job applications. Create complete profiles on job sites and LinkedIn, if you use them.
    31. 31. Questions?
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