Linked in2

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Linked in2

  1. 1. Profile Tips
  2. 2. Choose an Appropriate Profile Photo <ul><li>Keep it professional, this isn’t Facebook or Twitter </li></ul><ul><li>Companies have their own place on LinkedIn, so your logo isn’t your photo </li></ul><ul><li>You have no other control over LinkedIn from an art & design perspective... </li></ul>
  3. 3. Brand Your Headline <ul><li>Appears in search results, next to your name in groups </li></ul><ul><li>Most visible thing next to your name </li></ul>
  4. 4. Be Careful With Your Status Updates <ul><li>LinkedIn isn’t Twitter but it easily lets you import your Twitter feed. </li></ul><ul><li>What you Tweet probably isn’t always appropriate for your professional contacts. </li></ul><ul><li>Status should reflect “What are you working on” or “What knowledge can you share” </li></ul><ul><li>Not imperative to update as frequently </li></ul>
  5. 5. Be Careful With Your Status Updates <ul><li>Status should reflect “What are you working on” or “What knowledge can you share” </li></ul><ul><li>Not imperative to update as frequently as Twitter. </li></ul><ul><li>People, for the most part, don’t hang out on LinkedIn </li></ul>
  6. 6. How Do You Connect? <ul><li>Selectively! </li></ul><ul><li>Use a multi-network client like HootSuite, TweetDeck or Seesmic </li></ul><ul><li>Utilize the #in hashtag </li></ul>
  7. 7. Make Your History Deep <ul><li>LinkedIn isn’t a resume so it isn’t limited by resume rules on relevance </li></ul><ul><li>The deeper work and education history you list, the more school and workplace social circles you connect with </li></ul>
  8. 8. Cultivate Recommendations <ul><li>A complete profile is still a singular activity, recommendations are powerful social ties. </li></ul><ul><li>One without the other is far less effective. </li></ul><ul><li>LinkedIn is a common platform for references, something we’ve never really had before. (Adam thinks this is profoundly cool) </li></ul>
  9. 9. Cultivate Recommendations <ul><li>A complete profile is still a singular activity, recommendations are powerful social ties. </li></ul><ul><li>One without the other is far less effective. </li></ul><ul><li>The true social power of LinkedIn is HERE. </li></ul>
  10. 10. Cultivate Recommendations <ul><li>LinkedIn is a common platform for references, something we’ve never really had that before. It’s an offline part of life improved upon! (Adam thinks this is profoundly cool) </li></ul>
  11. 11. SERIOUSLY <ul><li>Turn your real world encounters into fodder for recommendations. It’s an easy and effective form of payment for otherwise unpaid work. </li></ul><ul><li>There’s less hierarchy involved than a traditional “letter of recommendation” you’d get from an employer. Ask colleagues. </li></ul>
  12. 12. Too Few or Too Many... <ul><li>Connections are tricky. You want to show that you’re connected so having too few connections may be a detriment. </li></ul><ul><li>On the other hand, having hundreds and hundreds of connections looks a bit suspicious unless your job history lends credibility to it. </li></ul>
  13. 13. Too Few or Too Many... <ul><li>Rule of thumb? Reflect your real life, don’t game the system and fish for connections. </li></ul><ul><li>Invites from people you don’t know IS socially awkward on LinkedIn. Don’t be that guy. </li></ul>
  14. 14. List Your Websites <ul><li>LinkedIn is a great hub to showcase the rest of your online presence, link up your blog, your company site, or your personal site. </li></ul><ul><li>The public facing profile page is great for SEO. </li></ul>
  15. 15. Claim Your Personal URL <ul><li>Google ranks personal LinkedIn profiles highly for name searches </li></ul><ul><li>Claim your profile using your real name (however it’s available), not an alias or something clever </li></ul>
  16. 16. Make Your Summary is Rich With Words <ul><li>Your personal summary is the best place for you to list the highlights of your work experience as well as your current projects. </li></ul><ul><li>It’s potentially the most read part of your profile so use it to introduce those search words you want to be found under. </li></ul>
  17. 17. Make Your Summary is Rich With Words <ul><li>For example: Adam @ JMR Job description’s where I was, profile summary’s where I’m going... </li></ul>
  18. 18. Make Your Job Descriptions Meaningful <ul><li>Even if your jobs didn’t have formal titles, give them one. Use every chance you have to summarize and clarify your history to viewers </li></ul>
  19. 19. Make Your Job Descriptions Meaningful <ul><li>Even if your jobs didn’t have formal titles, give them one. Use every chance you have to summarize and clarify your history to viewers </li></ul>
  20. 20. Keep The Apps Under Control <ul><li>LinkedIn is somewhat conservative by nature, don’t make it into MySpace. Adding apps or “plug ins” sparingly. </li></ul><ul><li>Only add an app when it serves a higher purpose for self-branding. </li></ul>

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