2. SCORE ®
Counselors to America’s Small Businesses
• Welcome to SCORE, Los Angeles
• 400 Chapters nationwide
• Over 11,000 Volunteers
• Active & Retired Entrepreneurs and Executives
• Serving over 360,000 Clients

3. Our Mission
To provide professional guidance and
information to maximize the success of
America’s existing and emerging small
businesses.
We create Success Stories…

4. Branding and Marketing Your Business
in the Digital Age
Presented By
Keith Kaplan
President of KKMedia Inc.
kkmedianow.com

5. What is Branding?
A brand is a name, term, sign, symbol or
design, or a combination of them intended to
identify the goods and services of one seller or
group of sellers and to differentiate them from
those of other sellers.

7. Competitive Positioning
Competitive Positioning
Brand Strategy
Brand Strategy
Pricing
Pricing
Website
Website Sales Tools
Sales Tools Messaging
Messaging Identity
Identity Naming
Naming CRM
CRM

8. What is Marketing?
Marketing is the process of teaching
consumers why they should choose your
product or service over your competitors. The
key is finding the right method and defining
the right message to use to educate and
influence your consumers.

9. Marketing Strategy
Marketing Strategy
Consumer
Consumer Market
Market Competition
Competition
Analysis
Analysis Analysis
Analysis Analysis
Analysis
Distribution
Distribution Evaluating the
Evaluating the
Market Mix
Market Mix
Analysis
Analysis Economics
Economics
Do it Again
Do it Again

10. What is the Digital Age?
The information age, also commonly known as the
computer age or information era, is an idea that the
current age will be characterized by the ability of
individuals to transfer information freely, and to have
instant access to knowledge that would have been
difficult or impossible to find previously. The idea is
linked to the concept of a digital age or digital
revolution, and carries the ramifications of a shift from
traditional industry that the industrial revolution
brought through industrialization, to an economy
based on the manipulation of information.

12. Digital Strategy
Digital Strategy
Online
Online PPC
PPC SEO
SEO
Presence
Presence Marketing
Marketing Link Building
Link Building
Email
Email
Social Media
Social Media Blogging
Blogging
Marketing
Marketing
Do it Again
Do it Again

13. Find What is Best and Then be Ready to Change It?
There is no one way that is best for your business and a
term that is important to remember is “Disruption”.
Much of our behavior…yours, mine…everyone’s, follows
well trodden patterns and habits. We drive on one side of
the road, we watch our favorite TV show, we take the
elevator at work…Disruption is anything that interrupts
these patterns and makes us stop, even for the briefest
moment and think consciously about what we’re doing. To
reconsider our pattern of behavior.

14. Branding and Marketing Your Business
in the Digital Age
Presented By
Keith Kaplan
President of KKMedia Inc.
kkmedianow.com

15. Workshops
Offering ongoing workshops including;
• Starting Your Own Business
• Creating a Successful Business Plan
• Financing Your Business
• Marketing
• Franchising
• Creating an On-Line Presence
• Promoting and Protecting Your Invention
• And Others
Check out our Workshop Schedule at
SCORELA.ORG !!!!!!

16. Services
• Face-to-face counseling at no charge
• Email counseling at no charge
• Business workshops - nominal cost
• Website resources at www.scorela.org
• Free presentations from highly successful
entrepreneurs
Thank you for coming