Lorenzo Tonti on his work for Gubeen at Outstanding By Design
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The document discusses the Gubbeen brand and its design. It introduces the individuals involved in Gubbeen - Tom, Giana, Fingal, and Clovisse. It describes Gubbeen as passionate people who create innovative products through collaboration and constant innovation. The brand has evolved over time from simple cheese labels to encompass their wider product range of meats, vegetables, herbs and more. The design captures who the Gubbeeners are and their organic product development from grass to various products.
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Lorenzo Tonti on his work for Gubeen at Outstanding By Design
- 1. outstanding by design making the gubbeen brand
- 2. design: before we design anything we need to know you better
- 3. who are the gubbeeners? tom! giana! fingal! clovisse farm! cheese! meats! vegetables& herbs lots more!! eggs! catering! catering ! lots more!! knives! music markets! shops! supermarkets! trade! national! international
- 4. passionate people individuals with strong beliefs
- 5. creative individuals make innovative products
- 6. care care in the making will be reflected in the product and will reflect a care for the consumer care for their environment and habitat integrity
- 7. innovation and failures constantly thinking of and trying new ideas forms the basis of gubbeen close collaboration
- 8. how does gubbeen work? the reality of interaction TOMFARM GIANA CHEESE FINGAL MEATS CLOVISSE VEGETABLES & HERBS EGGS CATERING IDEAS & MORE KNIVES MUSIC
- 9. the gubbeen flow FROM GRASS TO CATTLE TO MILK TO CHEESE AND WHEY TO PIGS AND HERBS TO MEATS
- 10. gubbeen the reality of interaction TOMFARM GIANA CHEESE FINGAL MEATS CLOVISSE VEGETABLES & HERBS EGGS CATERING IDEAS & MORE KNIVES MUSIC ME
- 11. but, what about design??? what we do is visualising who you are and what you do branding is its visual expression
- 12. gubbeen, since 2002 brand evolution goes hand in hand with business development
- 13. at the start one simple task: a label
- 14. cheese label existing box, and an old drawing
- 15. cheese label the old drawing, reused
- 16. next phase more cheese labels, plus
- 24. gubbeening collaboration varied product range ‘organic’ product development constant evolution simultaneous & multi-directional evolution
- 25. gubbeening collaboration varied product range organic product development constant evolution multi-directional evolution non-linear working method adaptability in work practices adaptable design solution collaboration
- 26. who are the gubbeeners? tom! giana! fingal! clovisse farm! cheese! meats! vegetables& herbs lots more!! eggs! catering! catering ! lots more!! knives! music markets! shops! supermarkets! trade! national! international
- 27. varied?
- 28. gubbeening