Erik Johansson, The Green Man Studio on his work for Trouble Brewing

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The presentation given by Eric Johansson on his work on Trouble Brewing labelling and visual identity during Outstanding By Design on May 10th 2014 in Highbank Organic Orchard.

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Erik Johansson, The Green Man Studio on his work for Trouble Brewing

  1. 1. Hello!
  2. 2. Started in 2010 • an IT guy • A retailer • and an actual brewer! idea formed over a pint in one of the few pubs serving craft beer at the time
  3. 3. Started producing beer on draft
  4. 4. Craft Beer in Ireland
  5. 5. Perception of U.S. Beer landscape
  6. 6. Reality
  7. 7. The official brief • The number of Irish craft brewers has doubled over the past 10 years • Now 40 craft brewers in Ireland The traditional line up
  8. 8. In the past 10 years, the number of craft brewers in Ireland has doubled ...
  9. 9. The Underdogs The Underdogs
  10. 10. "All of us versus all of them"
  11. 11. The landscape in 2011
  12. 12. The brief
  13. 13. No gold foil, no medallions, no sheafs of barley
  14. 14. Irreverent Rebellious
  15. 15. Existing branding
  16. 16. stalk us
  17. 17. The result?
  18. 18. @lizmaybury
  19. 19. Design Process
  20. 20. 1. Brief 2. Brainstorm 3. Concepts 4. Development 5. Sign Off
  21. 21. The Logo
  22. 22. 1. Brief
  23. 23. 2. Brainstorm
  24. 24. 3. Concepts
  25. 25. 4. Development
  26. 26. 5. Final Artwork
  27. 27. Packaging
  28. 28. 1. Brief
  29. 29. Gold Foil.
  30. 30. 2. Brainstorm
  31. 31. 3. Concepts
  32. 32. Vanilla Handmade in West Cork Vanilla Handmade in West Cork
  33. 33. 4. Development
  34. 34. 5. Final Artwork
  35. 35. More Products
  36. 36. mellasfudge.com

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