Featuring: Denise Morrison, CEO, Campbell Soup Neil Grimmer, Co-Founder & President, Plum Organics View the recording of this presentation in the SB Library: http://www.sustainablebrands.com/digital_learning/event_video/leadership/regenerating_commitment_purpose-driven_corporation_action

2. Denise Morrison Chief Executive Officer
Campbell Soup @CampbellSoupC
Neil Grimmer Co-Founder & President
Plum Organics @NeilGrimmerCEO
Regenerating Commitment:
The Purpose-driven
Corporation in Action
#SB14sd

3. Purpose-Driven
Brands
in a Changing World
Denise Morrison
President & CEO
3

4. 80 million strong
Millennials
4
Spend $1.3 trillion annually
2

5. The power
of purpose
3

6. 4

7. 5

8. 6

9. We believe in the
power of food to
connect people.
7

10. We believe
that food
can be good,
delicious,
and
accessible—
all three,
without
compromise.
It’s an idea
pioneered
by our founders.
8

11. We believe we have a duty greater
than just that of generating returns
for our shareholders.
A duty to the earth.
A duty to our communities.
A duty to our people.
9

12. But the world is changing.
The consumer is changing.
Who they are is changing.
Millennials are the
largest generation
in U.S. history.
2050 is the year the
Hispanic population
will become the
majority
population
in the United States.
The rising global
middle class:
MILLENNIALS BABY BOOMERS
Spend
$56 Trillion
Spend
$21 Trillion
10

13. 11
The growth of packaged fresh foods and
expansion of multi-channel shopping.

14. The world is changing.
The consumer is changing.
What they care about is changing.
More than half of
consumers ages 18-34 say
that if price and quality are
equal, a brand’s
social purpose
is the most important
factor when they’re
buying something.
>60%Agreed with the statement
“By choosing to do business
with companies that are
more socially responsible,
I can make a difference in
this world.”
.
13

15. We make real food for real
people. They trust us to
provide food and drink that
is good, honest, authentic,
and flavorful—made from
ingredients that are grown,
prepared, cooked, or baked
with care. People love that
our food fits their real lives,
fuels their bodies, and
feeds their souls. And they
appreciate knowing what
goes into our food, and why—
so they can feel good about
the choices they make, for
themselves and their
loved ones.
14

16. The standards we must
always uphold:
+ Put safety above all else—
because if we don’t, nothing
else matters.
+ Craft every product around the
lives of the real people who rely
on it: Delicious, readily available
when and where they need it,
at a fair price.
+ Be open and honest about the
food we make—transparent about
our ingredients and processes,
and inclusive in our engagement
with the stakeholders who care.
+ Never stop looking for ways to
improve the ingredients, taste,
quality, and accessibility of
our food.
15

17. What we do every day matters.
Families of all kinds rely on our
foods. Our people rely on us for
a challenging and supportive
workplace. Our customers rely
on us to help them meet the
needs of their customers,
profitably. Communities rely
on us to help them thrive.
And our shareholders rely on
us for solid, sustainable returns.
We make the biggest impact for
all these groups when we set,
and meet, high goals—as a
business, and as good stewards
of the natural resources we
all share.
16

18. We have a responsibility
to drive sustainability,
from field to spoon.
Cut environmental footprint
of our product portfolio
in half by 2020
Help our communities
to thrive 17

19. 18

20. 19

21. We make real food for
real
people. They trust us to
provide food and drink
that
is good, honest,
authentic,
and flavorful—made
from
ingredients that are
grown,
prepared, cooked, or
baked
with care. People love
that
our food fits their real
lives,
fuels their bodies, and
feeds their souls. And
Our food encourages people
to pause and savor life’s
moments. Whether shared
or enjoyed alone, every
single product we make
connects people—to each
other, to warm memories, to
what’s important today—and
invites them to live those
moments a little more richly.
20

23. 21

24. 22
@neilgrimmerCEO

25. INSPIRED BY LOVE
23

26. DRIVEN BY A MISSION
24

27. YOU’RE NOT JUST FEEDING THEM BABY FOOD,
YOU’RE SETTING THEIR COURSE… FOR LIFE
25

28. CRAVE-ABLE HEALTH
26

29. 29
27

30. AMAZING DESERVES AMAZING.
29

31. 30

32. 31

33. Public Benefit Corporation
32

34. 1 IN 5 CHILDREN ARE STARVING.
RIGHT HERE IN AMERICA. 33

35. THEY’RE NOT STARVING
FOR CALORIES. THEY’RE
STARVING FOR FOOD.
34

36. REAL FOOD. NUTRITIOUS FOOD.
THE KIND OF FOOD EVERY BABY
DESERVES.
35

37. 36

38. When little ones are
FULL of nutrients
they can live into their FULL
potential
so they can have their FULL effect
on the world
37

39. 38

40. 39

41. 17,520,000,000
48,000,000
16,000,000
40

42. 1
41

43. REIMAGINE
REDESIGN
REGENERATE
#SB14sd