The document provides tips for crafting visual presentations. It recommends simplifying content by removing 80% of text, focusing on the audience and story, and using design principles like signal-to-noise ratio, whitespace, and the rule of thirds. Specific tips include stepping away from the computer, understanding the audience and role, using storyboards over slides, and examples of before and after simplifying content. Resources for further learning are also provided.

1. Lessons From Presentation Zen 4 April 2009 Presentation Camp Seattle Craft Your Story Visually

2. First. Step away from the computer. photo by riotjane - 2008

3. Second. Who is your audience? photo by Carbon NYC - 2008

4. Third. What role are you playing? photo by Khalid Almasoyd - 2008

5. What is your story?

7. Ideas. Concepts. Not Slides.

8. Architecture: Story Board Text Text Design 2 Good Graph Design 3 Text Text Storyboard Images Design Principle 1 Cluttered Image Bad Graph Text Story Frames Title & Intro Design 4

9. Design Tips: Four Visual Principles

10. 1. Simplify

12. 80%

13. Avoid animation & sound

14. 2. Signal-to-Noise

18. 3. “White” Space

20. 4. Rule of Thirds

22. Before & After

23. Top Global Web Properties

24. Top Global Web Properties Web Properties Visitors Microsoft 508,000 Google 494,000 Yahoo 476,000 Wikipedia 164,000 New York Times 68,000

25. 2009 Flood Initial estimated damage at $125 million Three deaths 27 commercial shellfish areas closed 8,000 residents in seven water systems told by officials to boil their water

27. 2009 Flood Estimate $125 million Three deaths 27 shellfish areas closed 8000 residents in 7 water systems must boil water

28. 2009 Flood Estimate $125 million Three deaths 27 shellfish areas closed 8000 residents in 7 water systems must boil water

29. In A Word: Simplify

30. Resources PresentationZen (Garr Reynolds, Blog) PresentationZen (book, Amazon ) The Rule of Thirds Life After Death With Powerpoint ( youtube )

31. Share&Share Alike; Attribution; Non-Commercial Images CC except those purchased through iStockphoto: How to Succeed In Business, Tomatoes Gates via Flickr ; World’s Worst via Flickr Some materials developed by Meg McGough Kathy E. Gill, http://wiredpen.com/ @kegill