How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
10. 2. Need for clear objectives
“Build awareness and
shared enthusiasm for events
“Improve guest intention at our properties”
to return by 5% overall
year on year”
“Support guest and “Improve quality of our reviews on
staff recognition 3rd party sites by 10%”
programmes”
29. 3. Staff Guidelines
• Do • Don’t
• Project team • Rush in to answer every
• Experiment post
• Ask lots of questions • Use corporate speak
• Be as honest as you can • Treat it like a sales
• Appoint Community channel
Manager • Neglect your site
• Find Board Sponsor • Expect customer service
to answer posts without
training
34. 4. Developing your dashboard
Facebook Twitter
• % post engagement • Use tracking tools
• Track most engaging Tweetdeck, Hootsuite
content • No of retweets
• % active fans
• Profile of active fans YouTube
• Month on month • Subscribers
changes • Profile of viewers
• % Response rates • Comments
36. 5. Summary
• Listen first
• Clear measurable objectives
• Integrate “Social” into your business
• Real conversations matter
• Work with your influencers
• It’s all about engagement first
…………… revenues come next.