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11 Reasons to Outsource Your Marketing

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Find out why lower costs and higher results are just 2 of 11 good reasons to outsource your marketing. Get more marketing insights at http://www.technoledge.com.au/b2b-blog

Find out why lower costs and higher results are just 2 of 11 good reasons to outsource your marketing. Get more marketing insights at http://www.technoledge.com.au/b2b-blog

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  • 1. 11 reasons to OUTSOURCE your marketing Results & savings are 2 of them
  • 2. Agencies have the expertise needed for modern marketing 1. Specialist skills SEO Content creation Content distribution Inbound marketing Outbound marketing Blogging & social media Lead generation Lead nurturing PR & Advertising Industry events
  • 3. 2.Perspective Your industry Marketing trends Marketing practices Your competitors & their strategies Agencies take a higher view of
  • 4. 3. Up-to-dateness Agencies must be up with latest marketing methods, trends & technologies NATIVE ADVERTISING Smart Marketing or Dumb Deception?
  • 5. 4. Objectivity Distractions Influence from sales Pressure from management Diversion to other projects Agencies not affected by internal forces
  • 6. 5. Breadth Specialists or contractors for every aspect of marketing - from research and SEO to lead generation, messaging, content creation and collateralproduction Agencies have wider resources
  • 7. 6. Priority Corporate PR Communications Graphic design Event co-ordination Legal > Priority& faster results Agencies don’t compete with your other teams
  • 8. 7. Flexibility No long term commitment Payment on results not activity Fill in gaps in your team Stop or start as needed You focus on core business Agencies are more flexible
  • 9. 8. Outcomes Assure & meet deadlines Paid on results Poor performance = contract cancelled Agencies In-house teams Agencies give more predictable outcomes Deadlines can slip due to diversions, leave etc Paid regardless of outcome Harder to fire employees VS
  • 10. 9. Cost You pay only for results No learning on the job No overheads You stay within budget Agencies can save you money
  • 11. 10. Results Outsourced lead generation achieves 43 % better results than doing it in-house Source: Marketing Sherpa Survey Agencies get better results
  • 12. 11. Efficiency Focus on results Constant fine-tuning Fast turnaround Constant process optimisation Agencies have to be efficient
  • 13. Best of both worlds Agency Specialist skills in PR, advertising, content creation, copywriting, SEO, social media strategy When you work hand-in-hand In-House Detailed knowledge Core business, customers, partners, competitors products & services
  • 14. How to choose the right agency Impressed with their passion? Checked their processes? Talked to their customers? Met your account team? Expectations clear & aligned? Outcomes & budgets defined? Starting with a Pilot Project? Look for complementary skill sets
  • 15. How to get the best from them Provide clear, candid briefings Help them come up to speed Assign your best people Have realistic expectations Insist on regular reviews
  • 16. Call us (02) 9909 0246 info@technoledge.com.au Check us out www.technoledge.com.au Follow us Find out more