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Is Outsource Marketing 
Right for Your Company?
What is Outsource Marketing? 
Outsource marketing is NOT…
What is Outsource Marketing? 
Outsource marketing is NOT… 
a dirty word
What is Outsource Marketing? 
Outsource marketing is NOT… 
a dirty word shipping work overseas
What is Outsource Marketing? 
For SMBs, outsource marketing can be the 
difference between…
What is Outsource Marketing? 
For SMBs, outsource marketing can be the 
difference between… 
Success
What is Outsource Marketing? 
For SMBs, outsource marketing can be the 
difference between… 
Success and
What is Outsource Marketing? 
For SMBs, outsource marketing can be the 
difference between… 
Success and Failure
Strategic vs. Tactical 
Success of outsource marketing depends on 
the type of services you need.
Strategic vs. Tactical 
Success of outsource marketing depends on 
the type of services you need. 
Strategic OR Tactical
Strategic Outsourcing 
You’re a good fit for strategic outsource 
marketing if…
Strategic Outsourcing 
You’re a good fit for strategic outsource 
marketing if… 
your company needs 
a strategic vision fo...
Strategic Outsourcing 
You’re a good fit for strategic outsource 
marketing if… 
you need impartial advice and 
subject ma...
Strategic Outsourcing 
You’re a good fit for strategic outsource 
marketing if… 
you outsource other 
strategic functions ...
Strategic Outsourcing 
You’re a good fit for strategic outsource 
marketing if… 
you have a realistic 
budget for marketin...
Strategic Outsourcing 
You’re a bad fit for strategic outsource 
marketing if…
Strategic Outsourcing 
You’re a bad fit for strategic outsource 
marketing if… 
your company does 
not outsource any 
othe...
Strategic Outsourcing 
You’re a bad fit for strategic outsource 
marketing if… 
your company has 
trouble making 
decision...
Strategic Outsourcing 
You’re a bad fit for strategic outsource 
marketing if… 
there is an ongoing battle between 
market...
Strategic Outsourcing 
You’re a bad fit for strategic outsource 
marketing if… 
you want to 
outsource marketing 
strategy...
Tactical Outsourcing 
You’re a good fit for tactical outsource 
marketing if…
Tactical Outsourcing 
You’re a good fit for tactical outsource 
marketing if… 
you don’t need to be involved in 
every sma...
Tactical Outsourcing 
You’re a good fit for tactical outsource 
marketing if… 
you can provide 
meaningful, detailed 
feed...
Tactical Outsourcing 
You’re a good fit for tactical outsource 
marketing if… 
you allow adequate lead time for 
design, r...
Tactical Outsourcing 
You’re a good fit for tactical outsource 
marketing if… 
your company is 
good with meeting 
deadlin...
Tactical Outsourcing 
You’re a bad fit for tactical outsource 
marketing if…
Tactical Outsourcing 
You’re a bad fit for tactical outsource 
marketing if… 
you or a group at your company 
needs to con...
Tactical Outsourcing 
You’re a bad fit for tactical outsource 
marketing if… 
you often say to 
contractors, “I don’t 
kno...
Tactical Outsourcing 
You’re a bad fit for tactical outsource 
marketing if… 
executives and marketing 
leadership are not...
Outsource Marketing 
Having the right expectations is key 
to a successful relationship with an 
outsource marketing agenc...
Outsource Marketing 
Carefully evaluate these points 
before interviewing marketing 
agencies.
Want to Learn More? 
Download our 
white paper 
“Is Outsource 
Marketing Right for 
Your Company?” 
at: 
bit.ly/18CQrwb
For more information, visit 
www.ClarityQst.com 
or call 
(877) 887-7611
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Is Outsource Marketing Right for Your Company?

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Learn more about outsource marketing and figure out if it is right for your company!

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Is Outsource Marketing Right for Your Company?

  1. 1. Is Outsource Marketing Right for Your Company?
  2. 2. What is Outsource Marketing? Outsource marketing is NOT…
  3. 3. What is Outsource Marketing? Outsource marketing is NOT… a dirty word
  4. 4. What is Outsource Marketing? Outsource marketing is NOT… a dirty word shipping work overseas
  5. 5. What is Outsource Marketing? For SMBs, outsource marketing can be the difference between…
  6. 6. What is Outsource Marketing? For SMBs, outsource marketing can be the difference between… Success
  7. 7. What is Outsource Marketing? For SMBs, outsource marketing can be the difference between… Success and
  8. 8. What is Outsource Marketing? For SMBs, outsource marketing can be the difference between… Success and Failure
  9. 9. Strategic vs. Tactical Success of outsource marketing depends on the type of services you need.
  10. 10. Strategic vs. Tactical Success of outsource marketing depends on the type of services you need. Strategic OR Tactical
  11. 11. Strategic Outsourcing You’re a good fit for strategic outsource marketing if…
  12. 12. Strategic Outsourcing You’re a good fit for strategic outsource marketing if… your company needs a strategic vision for how marketing can support business goals.
  13. 13. Strategic Outsourcing You’re a good fit for strategic outsource marketing if… you need impartial advice and subject matter expertise about the viability of marketing campaigns.
  14. 14. Strategic Outsourcing You’re a good fit for strategic outsource marketing if… you outsource other strategic functions such as accounting or public relations.
  15. 15. Strategic Outsourcing You’re a good fit for strategic outsource marketing if… you have a realistic budget for marketing planning and eventual execution.
  16. 16. Strategic Outsourcing You’re a bad fit for strategic outsource marketing if…
  17. 17. Strategic Outsourcing You’re a bad fit for strategic outsource marketing if… your company does not outsource any other functions. If your cleaning staff are direct reposts, then outsource marketing is not right for you.
  18. 18. Strategic Outsourcing You’re a bad fit for strategic outsource marketing if… your company has trouble making decisions.
  19. 19. Strategic Outsourcing You’re a bad fit for strategic outsource marketing if… there is an ongoing battle between marketing and another department. Outsourcing will only add to the fray.
  20. 20. Strategic Outsourcing You’re a bad fit for strategic outsource marketing if… you want to outsource marketing strategy just to “save some money”.
  21. 21. Tactical Outsourcing You’re a good fit for tactical outsource marketing if…
  22. 22. Tactical Outsourcing You’re a good fit for tactical outsource marketing if… you don’t need to be involved in every small decision regarding copywriting and design.
  23. 23. Tactical Outsourcing You’re a good fit for tactical outsource marketing if… you can provide meaningful, detailed feedback to copywriters and designers.
  24. 24. Tactical Outsourcing You’re a good fit for tactical outsource marketing if… you allow adequate lead time for design, reviews, and changes.
  25. 25. Tactical Outsourcing You’re a good fit for tactical outsource marketing if… your company is good with meeting deadlines.
  26. 26. Tactical Outsourcing You’re a bad fit for tactical outsource marketing if…
  27. 27. Tactical Outsourcing You’re a bad fit for tactical outsource marketing if… you or a group at your company needs to control every minutiae of a marketing campaign.
  28. 28. Tactical Outsourcing You’re a bad fit for tactical outsource marketing if… you often say to contractors, “I don’t know what I don’t like about this ad/logo/article, but just show me more options.”
  29. 29. Tactical Outsourcing You’re a bad fit for tactical outsource marketing if… executives and marketing leadership are not comfortable turning over accountability to an outside agency.
  30. 30. Outsource Marketing Having the right expectations is key to a successful relationship with an outsource marketing agency.
  31. 31. Outsource Marketing Carefully evaluate these points before interviewing marketing agencies.
  32. 32. Want to Learn More? Download our white paper “Is Outsource Marketing Right for Your Company?” at: bit.ly/18CQrwb
  33. 33. For more information, visit www.ClarityQst.com or call (877) 887-7611

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