This document provides an overview of how local governments can use social media. It defines social media and outlines the opportunities it provides for engaging stakeholders, sharing information quickly and informally, and listening to constituent needs. Examples are given of how social media has been used successfully in emergency management, feedback requests, and public education. The document concludes with recommendations for developing a social media strategy and identifies tools and resources for governments getting started with social media.

1. LOCAL GOVERNMENTMeets Social Media By KERRI KARVETSKICompany K Media http://www.CompanyKMedia.com

2. YOU’VE GOT QUESTIONS WHY do we need social media? WHAT exactly is social media? WHERE do we even begin? WHO is going to do this? IMAGE SOURCE: 姒儿喵喵

3. WHAT WE’LL COVER Define and describe social media Opportunities for government Case Studies Strategy Basics Tools & Resources

4. The Conversation Prism by Brian Solis and JESS3

5. The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your [audience] say it is. The [biz/np/gov’s] who win are those who listen to and empower their [audience] to evangelize their [brand/np/gov]. Joseph Jaffe, Flipping the Funnel IMAGE SOURCE: Seth Godin On Creating A Non-Profit That’s Remarkable

6. PUBLIC SERVICE 2.0 Stakeholders want to receive info/satisfy needs WHERE, HOW and WHEN they want Swift Personal Informal Flexible IMAGE SOURCE: Happy Bunny graphic by Jim Benton

7. WHY SOCIAL MEDIA WORKS IMAGE SOURCE: Tapping Communities to Accelerate Corporate Innovation

8. FACEBOOK, SPRING 2010 400 MILLION active users 5 BILLION pieces of content shared/week 55MINUTESper day LARGESTsocial network MORE TRAFFICthan Google DATA SOURCE: Social Brand Value

9. TWITTER, SPRING 2010 106 MILLION active users 300,000 NEW accts/day 55 MILLION tweets/day 600 MILLION search queries/day DATA SOURCE: Social Brand Value

10. YOUTUBE, SPRING 2010 2 BILLION views/day (double prime-time audience of all 3 broadcast networks COMBINED) 24 HOURS video uploaded/minute 15 MINUTESper day DATA SOURCE:Social Brand Value

11. INTERNET + GOVERNMENT 82% Looked for information or completed a transaction on a government website in the last twelve months (April, 2010) SOURCE: Pew Internet Government Online Report

12. SOURCE: Pew Internet Government Online Report

13. SOURCE: Pew Internet Government Online Report

14. WHAT IS IT GOOD FOR? Emergency management (case study) Request feedback(case study) Election info (case study) Education (case study) Listening Customer service Giving attention

15. EMERGENCY MANAGEMENT USGS maps Tweets during an earthquake. SOURCE: Twitter 101 – CASE STUDY: The United States Geological Survey

16. CRISIS COMMONS evolves from Haiti earthquake SOURCE: CrisisCommons

17. REQUEST FEEDBACK SOURCES: Hillsborough County Facebook Page Hillsborough County Blog Hillsborough County Twitter

18. ELECTIONS SOURCES: BOE New Castle County Facebook Page Williamson County Elections Dept Facebook Page

19. PUBLIC EDUCATION SOURCE: Salt Lake County Health Department YouTube Series

21. Define audience (internal and external)

22. Get ideas from staff

23. Integrate with existing strategies/initiatives

24. Set aside staff resources

25. Find your internal Evangelist

26. Develop policy w/IT, HR, legal

27. Authorize/empower

28. Get training, give training to staff

29. Set goals

30. Monitor

31. Measure

34. RECOMMENDED RESOURCES GovLoop Pew Internet Government Online Report Facebook and Government Page Gov 2.0 Expo GovTwit

35. A BIT ABOUT ME Rhinebeck resident 19 years communication experience Specialize in nonprofit, small business social media, e-mail, web Clients Town of Rhinebeck Roosevelt-Vanderbilt National Historic Sites Teaching the Hudson Valley Amnesty International US

36. THANK YOU!kk@companykmedia.com www.CompanyKMedia.com