Email marketing The use of email in marketing communications.
Email Marketing ? Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.
Email Marketing – the benefits If used correctly, email marketing offers great benefits. They include: Quicker and cheaper than direct communication. Targeting according to user preferences. Immediately trackable and measurable Niche areas of interest can be reached. Drive more qualified traffic. Increase leads and sales. Maximize brand visibility.
Objectives of Email Marketing Promotion of new product: It can make prospects at least aware of the entry of the new product in the market. Brand patronage: The email marketing programme can aim at consumer alertness and attitudes. Buyers may be induced to buy or repurchase. If the trial is acceptable, consumers may stick with the brand. Therefore, email marketing tries to create and retain brand preference and brand loyalty. Immediate buying action: Promoter may attempt to obtain immediate buying action. The major aim of email marketing is only one, viz., to sell something – a product, a service, or simply a proposal through effectual communication. It is used to encourage buyers that they have really made the best purchase. It is also used to endorse the bright image of the firm in the society.
Use E-mail Marketing to acquire New Customers Email marketing is, as the name suggests, the uses are Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again Sending emails designed to encourage customer loyalty and enhance the customer relationship Placing your marketing messages or advertisements in emails sent by other people
Email marketing is generally benefited for- Consumer Businesses Universities & Private Education Industrial Businesses Non-Profits organizations Service Firms Associations & Trade Groups Important: Doing email right can be a fantastic addition to your marketing mix, but do it wrong and you might be better off not doing it at all.
Email marketing activities includes: List Rental and Media Buying Co-Registration Crafting Compelling Subject Headers Email Copywriting and Design Developing Incentives Response-Planning Tracking and Campaign Evaluation Email as a Relations Management Tool World over Email marketing is increasing. With response rates that range from 3-15%, marketers can not overlook the power, effectiveness, and cost savings that responsible; selecting email marketing can bring to an organization.
Reasons for email marketing popularity Sending email is much cheaper than most other forms of communication Email lets you deliver your message to the people Email marketing has proven very successful for those who do it by right way.
Email Marketing is not Expensive Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email. Email Marketing is very Effective Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty. Email Marketing Generate Immediate Response Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent. Email marketing
Email Marketing to Targeted Segment You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. Email Marketing is Easy Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begin to use email, internet email marketing will become a standard in the marketing industry.
Facts of Email Marketing Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how define success, One can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. 54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites. It has the inherent advantages of being 'faster, cheaper and easier' to execute. Coupled with the potential to target more precisely than today's solo or shared mailers, there's a real win for the small business owner.
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