Packard socialmedia-lab-module-3-objectives
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Packard socialmedia-lab-module-3-objectives
- 1. Leveraging Social Media:Understanding Strategy and Putting it into Practice Module 3: Linking Communications Objectives This project is being generously supported by the David and Lucile Packard Foundation
- 5. Exercise
Editor's Notes
- http://www.flickr.com/photos/jsyk/3020234456/
- S -- Specific --> focus on encouraging the wearing of pacifier pins, both virtual and real, to signal support for healthy kids and familiesM -- Measurable --> how many pins are distributed to MomsRising supporters and to policymakers?A -- Attainable --> pins both virtual and real are relatively inexpensive and the ask -- to wear a pin or change your Facebook status -- is easyR -- Relevant --> the healthcare bill increasingly dominated coverage and was a high priority for lawmakers. The pins therefore signaled needed, highly symbolic support from mothersT -- Time-bound --> the healthcare bill was almost certain to be passed or die in the first half of 2010