Seo   behind the scenes of google what you should do and avoid doing 05-2012
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Seo behind the scenes of google what you should do and avoid doing 05-2012

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    Seo   behind the scenes of google what you should do and avoid doing 05-2012 Seo behind the scenes of google what you should do and avoid doing 05-2012 Presentation Transcript

    • Behind the scenes ofGoogle: What you shoulddo and avoid doingAriel Hochstdat
    • Agenda1. Giving out the algorithm to highest bid…. Well… not2. What Google wants Think like Google and Google will like you3. What you want The SEO dilemma4. The secret of Tango dancing where do you two meet
    • Google want happy users, so lets give them happy usersIf I was a man/Google I would want to watch footbal/many pages per visit
    • What do you wantAnd you would do whatever it takes… to get there
    • In order for you to meet, you need to sacrifice what you want today, to get it tomorrow Embrace the true, and the force will be with you: • Google’s search team are smarter than you! • People are lazy • Quantity is no excuse for quality, only for your client, but not for yourself • Variety is that thing you sold yourself (and clients…) when explaining why the free link you got from a profile in SomeLieSocialNetwork.com helps them with SEO How to know if you do a good job: • You are a teacher and being asked to link to this site from school website, would you agree • You are working in Google and you bump into this site, would you rank it better or worse than other sites competing on the same keyword • Would you click “like” if you read your article? • Do you feel you can share this page with the mother of your wife, and tell her “see the great work I have done here” I’ll be a great dad for your grandchildren
    • Quantity http://tapetimachshav.blogspot.com/* The example site is not an example of the example word in the title
    • Verity* The example site is not an example of the example word in the title
    • Lazy http://www.fotosearch.co.il/john-foxx/happy- people-2/JFI253/ ! Publitek, Inc. - ™ Fotosearch Fotosearch DVD CD-ROM digital artwork, EPS Fotosearch, LLC. Translation © © Fotosearch, LLC. cl] ©.* The example site is not an example of the example word in the title