1. Behind the scenes of
Google: What you should
do and avoid doing
Ariel Hochstdat

2. Agenda
1. Giving out the algorithm to highest bid….
Well… not
2. What Google wants
Think like Google and Google will like you
3. What you want
The SEO dilemma
4. The secret of Tango dancing
where do you two meet

3. Google want happy users, so lets give them happy users
If I was a man/Google I would want to watch footbal/many pages per visit

4. What do you want
And you would do whatever it takes… to get there

5. In order for you to meet, you need to sacrifice what you want
today, to get it tomorrow
Embrace the true, and the force will be with you:
• Google’s search team are smarter than you!
• People are lazy
• Quantity is no excuse for quality, only for your client, but not for
yourself
• Variety is that thing you sold yourself (and clients…) when explaining
why the free link you got from a profile in SomeLieSocialNetwork.com
helps them with SEO
How to know if you do a good job:
• You are a teacher and being asked to link to this site from school
website, would you agree
• You are working in Google and you bump into this site, would you rank
it better or worse than other sites competing on the same keyword
• Would you click “like” if you read your article?
• Do you feel you can share this page with the mother of your wife, and
tell her “see the great work I have done here” I’ll be a great dad for
your grandchildren

6. Quantity http://tapetimachshav.blogspot.com/
* The example site is not an example of the example word in the title

7. Verity
* The example site is not an example of the example word in the title

8. Lazy
http://www.fotosearch.co.il/john-foxx/happy-
people-2/JFI253/
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* The example site is not an example of the example word in the title