Your SlideShare is downloading. ×
Seo   behind the scenes of google what you should do and avoid doing 05-2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Seo behind the scenes of google what you should do and avoid doing 05-2012

385
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
385
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Behind the scenes ofGoogle: What you shoulddo and avoid doingAriel Hochstdat
  • 2. Agenda1. Giving out the algorithm to highest bid…. Well… not2. What Google wants Think like Google and Google will like you3. What you want The SEO dilemma4. The secret of Tango dancing where do you two meet
  • 3. Google want happy users, so lets give them happy usersIf I was a man/Google I would want to watch footbal/many pages per visit
  • 4. What do you wantAnd you would do whatever it takes… to get there
  • 5. In order for you to meet, you need to sacrifice what you want today, to get it tomorrow Embrace the true, and the force will be with you: • Google’s search team are smarter than you! • People are lazy • Quantity is no excuse for quality, only for your client, but not for yourself • Variety is that thing you sold yourself (and clients…) when explaining why the free link you got from a profile in SomeLieSocialNetwork.com helps them with SEO How to know if you do a good job: • You are a teacher and being asked to link to this site from school website, would you agree • You are working in Google and you bump into this site, would you rank it better or worse than other sites competing on the same keyword • Would you click “like” if you read your article? • Do you feel you can share this page with the mother of your wife, and tell her “see the great work I have done here” I’ll be a great dad for your grandchildren
  • 6. Quantity http://tapetimachshav.blogspot.com/* The example site is not an example of the example word in the title
  • 7. Verity* The example site is not an example of the example word in the title
  • 8. Lazy http://www.fotosearch.co.il/john-foxx/happy- people-2/JFI253/ ! Publitek, Inc. - ™ Fotosearch Fotosearch DVD CD-ROM digital artwork, EPS Fotosearch, LLC. Translation © © Fotosearch, LLC. cl] ©.* The example site is not an example of the example word in the title