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MLA WORKSHOP: PRINT TO DIGITAL
EBOOKS: LIBRARIES VS. PUBLISHERS
        UPDATE - DCWG



                           Rod Gauvin
                         8 March 2013
Outline
•   Digital Content & Libraries Working Group
•   Structure and members
•   Committees
•   Role and progress
•   Issues for Public Libraries
•   Future Direction
DCWG
• Formed in 2011 (EQUACC)
• Strategic, over- arching priorities related to
  digital content – focus on ebooks
• Active involvement of ALA leadership
• Working group to increase
  communication, cooperation and
  collaboration with other divisions, offices and
  ALA units
DCWG
• Diverse representation across libraries with
  more than 30 representatives
• Co-Chairs Sari Feldman (Cuyahoga County
  Public) and Robert Wolven (Columbia)
• Includes Jamie LaRue (Douglas County -
  Colorado); Alan Inouye (OITP); Christopher
  Harris (BOCES-NY) ;Eric Hellman (Gluejar); Erika
  Linke (Carnegie Mellon); Rob Maier(Mass Board
  and COSLA); very strong group!
Working sub-committees
•   Business models and terms
•   Accessibility issues
•   School library business models
•   Privacy
•   Education to librarians and external
    communication (outside the library field)
What are the issues?
• Public Libraries (especially) and School Libraries
  (lesser extent) cannot purchase ebooks with fair
  and favorable terms
• Amazon and death of bookstores – trade
  publishers worried – paradigm shift
• Shift from print to ebooks is leaving libraries out
  of the economic equation
• There is less friction with ebooks
• Perception that library sales cannibalize
  consumer sales
About the Publishers – “Big Six”
•   “Big Six Trade” - not monolithic
•   HarperCollins introduced a 26 lending cycle
•   Macmillan is testing imprints
•   Hachette & Penguin sell backlist
•   Simon & Schuster is not participating
•   Random House has high prices
•   Corporate ownership and hierarchy
•   Smaller/midsize publishers are participating
Publisher Viewpoint
• Trade sales to libraries less than 10% of total
• Print declining faster than electronic increase
• Ebooks don’t wear out; more circulations;
  lower processing costs – justifies higher
  prices – can be outrageous
• Licensing vs. ownership
• Ebook lending kills consumer sales
• Some authors view libraries as the enemy
Libraries viewpoints (1)
• High prices
• Embargoes
• Limitations on titles sold
• Rights to accommodate people with
  disabilities
• Archiving and preservation
Libraries Viewpoints (2)
• Ability to participate in consortia limited
• Interfaces are clunky
• OverDrive and 3M in the middle
• Multiple formats and technology and lack of
  interoperability - integration with library
  systems
• Contracting and negotiation
Industry Studies
•   Pew Studies ( 2011 & 2012)
•   OverDrive Survey (late 2012)
•   ReadersFirst Initiative
•   OCLC Big Shift Project
•   Patron Profiles Reports (LJ/Bowker) (2011-13)
Goodreads – new survey
• Released this week
• Mirrors the Pew Survey:
  http://libraries.pewinternet.org/2012/06/22/
  part-2-where-people-discover-and-get-their-
  books/
• Suggests that libraries rank low on
  recommendation versus other sources
Pew Survey (December 2011)

• Those 16 years and older: Where do you get
  your book recommendations?
• 64% - family members, friends and co-
  workers
• 28% online bookstores & other websites
• 23% staffers in bookstores
• 19% recommendations from
  libraries/librarians
Are we asking the right questions?
• Surveys are rich and cover a multiplicity of
  topics – devices, buying patterns, preferences
• Discoverability is indirectly covered
• Role of libraries is not adequately addressed
• Hard sales data is not available

• Left with “Libraries Steal Doctrine”!
DCWG Accomplishments
• Informed ALA executives for Big Six meetings
• Ebook Business Models for Public Libraries and
  Scorecard for evaluating terms and needs
• American Libraries E-Content Blog:
http://americanlibrariesmagazine.org/e-content
• American Libraries Supplement June 2012
• Tracking all media coverage and responding as
   appropriate
• Released tool kit for Libraries in November 2012
Sources
• http://americanlibrariesmagazine.org/e-content
• http://libraries.pewinternet.org/2012/06/22/pa
  rt-2-where-people-discover-and-get-their-
  books/
• http://www.goodreads.com/blog/show/410-
  what-s-going-on-with-readers-toady-goodread-
  finds-out
• http://www.ala.org/groups/committees/special/
  ala-dcwg
Future direction for DCWG
• One book test - controlled experiment
  http://americanlibrariesmagazine.org/e-content/one-
  ebook-prove-them-all
• Scorecard for evaluating publisher terms
• Discoverability issue
• Continuing to inform ALA executives
• Independents and self-published authors a la Douglas
  County model
• Libraries as distributors
• Studying pay per use models
• Copyright in a digital age
Questions?
Rod Gauvin
regauvin@comcast.net

(734) 262-4179

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Ebooks michigan

  • 1. MLA WORKSHOP: PRINT TO DIGITAL EBOOKS: LIBRARIES VS. PUBLISHERS UPDATE - DCWG Rod Gauvin 8 March 2013
  • 2. Outline • Digital Content & Libraries Working Group • Structure and members • Committees • Role and progress • Issues for Public Libraries • Future Direction
  • 3. DCWG • Formed in 2011 (EQUACC) • Strategic, over- arching priorities related to digital content – focus on ebooks • Active involvement of ALA leadership • Working group to increase communication, cooperation and collaboration with other divisions, offices and ALA units
  • 4. DCWG • Diverse representation across libraries with more than 30 representatives • Co-Chairs Sari Feldman (Cuyahoga County Public) and Robert Wolven (Columbia) • Includes Jamie LaRue (Douglas County - Colorado); Alan Inouye (OITP); Christopher Harris (BOCES-NY) ;Eric Hellman (Gluejar); Erika Linke (Carnegie Mellon); Rob Maier(Mass Board and COSLA); very strong group!
  • 5. Working sub-committees • Business models and terms • Accessibility issues • School library business models • Privacy • Education to librarians and external communication (outside the library field)
  • 6. What are the issues? • Public Libraries (especially) and School Libraries (lesser extent) cannot purchase ebooks with fair and favorable terms • Amazon and death of bookstores – trade publishers worried – paradigm shift • Shift from print to ebooks is leaving libraries out of the economic equation • There is less friction with ebooks • Perception that library sales cannibalize consumer sales
  • 7. About the Publishers – “Big Six” • “Big Six Trade” - not monolithic • HarperCollins introduced a 26 lending cycle • Macmillan is testing imprints • Hachette & Penguin sell backlist • Simon & Schuster is not participating • Random House has high prices • Corporate ownership and hierarchy • Smaller/midsize publishers are participating
  • 8. Publisher Viewpoint • Trade sales to libraries less than 10% of total • Print declining faster than electronic increase • Ebooks don’t wear out; more circulations; lower processing costs – justifies higher prices – can be outrageous • Licensing vs. ownership • Ebook lending kills consumer sales • Some authors view libraries as the enemy
  • 9. Libraries viewpoints (1) • High prices • Embargoes • Limitations on titles sold • Rights to accommodate people with disabilities • Archiving and preservation
  • 10. Libraries Viewpoints (2) • Ability to participate in consortia limited • Interfaces are clunky • OverDrive and 3M in the middle • Multiple formats and technology and lack of interoperability - integration with library systems • Contracting and negotiation
  • 11. Industry Studies • Pew Studies ( 2011 & 2012) • OverDrive Survey (late 2012) • ReadersFirst Initiative • OCLC Big Shift Project • Patron Profiles Reports (LJ/Bowker) (2011-13)
  • 12. Goodreads – new survey • Released this week • Mirrors the Pew Survey: http://libraries.pewinternet.org/2012/06/22/ part-2-where-people-discover-and-get-their- books/ • Suggests that libraries rank low on recommendation versus other sources
  • 13. Pew Survey (December 2011) • Those 16 years and older: Where do you get your book recommendations? • 64% - family members, friends and co- workers • 28% online bookstores & other websites • 23% staffers in bookstores • 19% recommendations from libraries/librarians
  • 14. Are we asking the right questions? • Surveys are rich and cover a multiplicity of topics – devices, buying patterns, preferences • Discoverability is indirectly covered • Role of libraries is not adequately addressed • Hard sales data is not available • Left with “Libraries Steal Doctrine”!
  • 15. DCWG Accomplishments • Informed ALA executives for Big Six meetings • Ebook Business Models for Public Libraries and Scorecard for evaluating terms and needs • American Libraries E-Content Blog: http://americanlibrariesmagazine.org/e-content • American Libraries Supplement June 2012 • Tracking all media coverage and responding as appropriate • Released tool kit for Libraries in November 2012
  • 16. Sources • http://americanlibrariesmagazine.org/e-content • http://libraries.pewinternet.org/2012/06/22/pa rt-2-where-people-discover-and-get-their- books/ • http://www.goodreads.com/blog/show/410- what-s-going-on-with-readers-toady-goodread- finds-out • http://www.ala.org/groups/committees/special/ ala-dcwg
  • 17. Future direction for DCWG • One book test - controlled experiment http://americanlibrariesmagazine.org/e-content/one- ebook-prove-them-all • Scorecard for evaluating publisher terms • Discoverability issue • Continuing to inform ALA executives • Independents and self-published authors a la Douglas County model • Libraries as distributors • Studying pay per use models • Copyright in a digital age