David Herring offers a view of resources offered to educators by NOAA and NASA

2. “ The consequences of various world plans could be computed and projected, using the accumulated history-long inventory of economic, demographic, and sociological data. All the world would be dynamically viewable and picturable and radioable to all the world, so that common consideration in a most educated manner of all world problems by all world people would become a practical everyday, -hour and -minute event.” “ With the Geoscope, humanity would be able to recognize formerly invisible patterns thereby to forecast and plan in vastly greater magnitude than heretofore.” — R. Buckminster Fuller, 1981, Critical Path

3. Tokyo Science Museum “GeoCosmos” (~20-foot spherical TV) GeoBrowsers (e.g. GoogleEarth, NASA’s World Wind) NOAA’s Science on a Sphere now in 17 science centers

4. AMNH’s Hayden Planetarium showing near-real-time MODIS data—courtesy Carter Emmart

5. Today we can observe & measure human-induced changes in atmospheric chemistry. This 2006 global map shows nitrogen dioxide, a gaseous air pollutant that triggers acute respiratory problems in humans and animals, and causes acid rain. Red & yellow show high values, teal shows intermediate values, & dark blues are low values. NASA’s Aura satellite measure NO 2 routinely. The righthand image shows locations of the top U.S. Power Plants superimposed. Note the spatial correlation. Note also the correlation with land elevation.

6. The major spheres of Earth’s environment all interact in a myriad of ways. NASA’s & NOAA’s goal is to quantify and understand the ways these spheres interact so that we can construct computer models of the system, enabling us to predict future changes. Earth System Science at NOAA & NASA

8. Ecosystems Protect, restore, and manage us of coastal and ocean resources through an ecosystem approach to management Climate Understand climate variability and change to enhance society’s ability to plan and respond Weather & Water Serve society’s needs for weather and water information Commerce & Transportation Support the Nation’s commerce with information for safe, efficient, and environmentally sound transportation NOAA’s Science Goals

11. Part 2: The problem in NASA “ May all your problems be technical in nature.” — an information manager’s proverb

13. Select a subject of interest (e.g., “Ocean”) to see a list of available data sets. Click on one to display it. Note that after the data set loads, there is also a “Search Results” set shown below for the entire archive of that particular data set. Navigation & selection tools.

14. GES DISC Semi-automated harvesting of recent regional & global data products from multiple data providers MODIS Teams’ Computing Facilities NSIDC ICESat • Query & retrieve via Web Map Service (WMS) • Three vectors for search & retrieval • Can view, re-size, re-color, &/or reformat • Get image / save locally • Export to GoogleEarth • Export to Image Composite Explorer • Download matching data (in HDF format) • Export comma separated values to MS Excel • Coming soon: dataset comparisons & animate • Coming soon: pixel trends over time Middleware with functionality “spokes”

15. Java-based tool called Image Composite Explorer (ICE) allows graphical analysis of data sets in users’ Web browsers, locally or live via the Internet. Easy export to popular geobrowsers, including GoogleEarth & NASA’s WorldWind. Easy export to widely used tools

16. “ Scientific literacy is not a measure of what one knows. Rather, it is a measure of one’s ability to gather information about a subject, and to discern credible from non-credible sources.” — Jean Mayer, former President of Tufts University

17. Four Main Communications Axes 1. Audience (the who) 3. Message (the what) 2. Objective (the why) Audience selection influences all subsequent decisions about communication strategy. Be specific! There is no “general public” in terms of a “target” audience. What is your purpose in communicating with an audience? Purposes can be to … • Inspire — Raise awareness & inform (Passive consumer) • Engage — Dialogue, interact (Active consumer) • Educate — Guided inquiry, exploration (Student, Teacher, Professional development) • Employ — Participation (Designers & Decision Makers) Message is the information we have to share. It is important to share the benefits of our information in ways that resonate with the audience. 4. Process & medium (the how) Effective message delivery hinges on when/where audience is most likely receptive, and how long before it penetrates. New messages rarely penetrate the first time.

20. 4. Science Engaged - amateur scientists, designers, decision support specialists 3. Science Attentive - knowledgeable & routinely seek information about climate 2. Science Interested - aware of climate science and open to learning more 1. Residual Public - uninterested &/or uninformed about the subject • Mass media products • Storytelling • Dialogue • Guided exploration Many audiences, many levels of engagement

21. The ‘How’ Suggested model for work process Target audience Audience Expert Subject Expert Medium Expert External Partners 3-legged stool model: • Audience expert scopes the interface; analyzes the feedback • Subject expert provides content & ensures accuracy • Medium expert builds the interface & ensures extensibility • All three retain approve/veto power • External partners allow us to scale up well beyond what NASA can do alone “ 3-legged stool” “ Amplification”