@juntajoeGood to GreatContent Marketing:10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Mar...
@juntajoe
@juntajoe
@juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
@juntajoeExample oftrying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the futureand it is____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me theResearch!
@juntajoehttp://bitly.com/cm-research
@juntajoehttp://bitly.com/cm-research
@juntajoe
@juntajoe
@juntajoe54%Increasinghttp://bitly.com/cm-research
@juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
@juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoeFind Your Why
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeCreate a ContentMarketing Mission
@juntajoeWhy?
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeDevelop YourAudience/Buyer Personas
@juntajoeOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different products or services?• It...
@juntajoeJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phonenot so much.• Frustrated because hiscom...
@juntajoeBuyer Persona Profiles
@juntajoeGet Your Content on theSame Page in theCompany
@juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
@juntajoePlan to Repurpose UpFront, Not After
@juntajoe
@juntajoeBring In the Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoeFocus on Subscription
@juntajoe
@juntajoe
@juntajoeUse Social Media 4-1-1
@juntajoe60Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe
@juntajoeGive Content Gifts
@juntajoe
@juntajoeLeverage SlideShare
@juntajoe65Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe66Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoe67Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
@juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://t...
@juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH
10 Steps to Content Marketing Success - AAF Madison Wisconsin
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10 Steps to Content Marketing Success - AAF Madison Wisconsin

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Presentation from Joe Pulizzi of Content Marketing Institute covering the history of content marketing, some content marketing research, and 10 steps to get started to successful content marketing.

Published in: Business, Technology
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  • You Ever seen fun Videos on this site!
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    like it on Facebook via F.B button at your right handed!
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  • useful infor indeed
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  • I am involved so much as I have always like to share all he good and even nice things that I have used, developed

    faith in and let my readers get something special.

    you can download best internet filter software from there!
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  • Once again very useful information presented by Joe Pulizzi. Slide 43 is a gem - a great example of describing your target audience, your offer and the outcome in one sentence. Once again underpinning that just throwing mud at the wall is not the way to go.
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  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let ’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • 10 Steps to Content Marketing Success - AAF Madison Wisconsin

    1. @juntajoeGood to GreatContent Marketing:10 StepsJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
    2. @juntajoe
    3. @juntajoe
    4. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLINGSTORYTELLINGSTORYTELLINGSTORYTELLING
    5. @juntajoeExample oftrying…
    6. @juntajoe
    7. @juntajoe
    8. @juntajoe
    9. @juntajoeI see the futureand it is____________
    10. @juntajoe
    11. @juntajoe
    12. @juntajoe
    13. @juntajoe
    14. @juntajoeRed Bull – The Media Co.
    15. @juntajoeShow Me theResearch!
    16. @juntajoehttp://bitly.com/cm-research
    17. @juntajoehttp://bitly.com/cm-research
    18. @juntajoe
    19. @juntajoe
    20. @juntajoe54%Increasinghttp://bitly.com/cm-research
    21. @juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
    22. @juntajoeOur Biggest ContentMarketing Challenge•Producing Enough Content•Producing the Kind of Contentthat Engages
    23. @juntajoeTHE PROBLEM WITHWHAT?
    24. @juntajoe
    25. @juntajoe
    26. @juntajoe
    27. @juntajoe
    28. @juntajoeWHY?
    29. @juntajoeFind Your Why
    30. @juntajoe
    31. @juntajoe
    32. @juntajoe
    33. @juntajoe
    34. @juntajoe
    35. @juntajoe
    36. @juntajoe
    37. @juntajoe
    38. @juntajoe
    39. @juntajoeCreate a ContentMarketing Mission
    40. @juntajoeWhy?
    41. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
    42. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
    43. @juntajoeDevelop YourAudience/Buyer Personas
    44. @juntajoeOne Buyer Persona For Every Group• Job title,Vertical, Power in organization• Different products or services?• It’s the WHO you are marketing toDeveloping Buyer Personas
    45. @juntajoeJeremy• Mid 30’s – Coffee lover• Works at a bank• Responds to email; phonenot so much.• Frustrated because hiscompany is growing toofast to keep up with support• Sales USP: Enable Jeremy to be 25% more effective!• Personal UVP: Give me more time to be me!!Jeremy Our IT Buyer
    46. @juntajoeBuyer Persona Profiles
    47. @juntajoeGet Your Content on theSame Page in theCompany
    48. @juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
    49. @juntajoePlan to Repurpose UpFront, Not After
    50. @juntajoe
    51. @juntajoeBring In the Influencers
    52. @juntajoe
    53. @juntajoe
    54. @juntajoe
    55. @juntajoeFocus on Subscription
    56. @juntajoe
    57. @juntajoe
    58. @juntajoeUse Social Media 4-1-1
    59. @juntajoe60Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
    60. @juntajoe
    61. @juntajoeGive Content Gifts
    62. @juntajoe
    63. @juntajoeLeverage SlideShare
    64. @juntajoe65Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
    65. @juntajoe66Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
    66. @juntajoe67Design ©2012 Social Media Examiner, Content CopyrightPresenter • Do not distribute
    67. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://taylordowns.com
    68. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH

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