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@pgillin
Paul Gillin
Author, Social Marketing to the Business
Customer
paul@gillin.com
@pgillin
CREATE STUFF
THEY’VE JUST ...
@pgillin@pgillin
@pgillin@pgillin
@pgillin@pgillin
Don’t
@pgillin@pgillin
-10 0 10 20 30 40 50 60 70 80 90 100
Has low prices
Corporate social responsibility
Shapes direction of t...
@pgillin@pgillin
Circular File
65%
70%
55%
59%
79%
63%
Much of the material is useless
Vendors give me too much material
S...
@pgillin
1. Know Your
Audience
Who’s Your Reader?
 Motivations
 Fears
 Passions
 Goals
 Self-Image
 Needs
 Desires
We don’t mean demographics. We ...
@pgillin@pgillin
Psychographic Profile: Enterprise CIO
Position CIO, VP of IT or CTO
Motivations Recognition; organization...
@pgillin@pgillin
Think Like a Reader
Instead of Consider
Our Solution Your Problem
Reasons to Buy Options to Consider
Why ...
@pgillin
2. Know Yourself
@pgillin@pgillin
• Helpful?
• Funny?
• Professorial?
• Empathetic?
• Snarky?
• Unpredictable?
Your style should be
comfort...
3. Read Cosmo
@pgillin
@pgillin
The Fantastic Five
1. It’s All About You
2. Who Do You Want to Be?
3. Surprise and Delight
4. How Can I Help?
5. Tell Stor...
@pgillin
@pgillin
4. Think Different
@pgillin@pgillin
Vary Your Approach
 Use a different medium
 Imagine content in another form, such as a list, table,
fir...
@pgillin@pgillin
1. Quiz: Test Your Privacy IQ
2. Skeptic: You Don’t Control Your Privacy Anymore
3. Explainer: The Privac...
@pgillin
5. Write in Pictures
@pgillin@pgillin
Write in Pictures
65% of people are visual learners. Use words that create images.
Google Thesaurus, Thes...
@pgillin@pgillin
Pictures in Practice
Excerpt and rewrite from an actual corporate case study:
Original
“Features such as ...
@pgillin
6. Get to the
Friggin’ Point
@pgillin@pgillin
Dump the Gobbledygook
Innovative
Leading
Committed
Cost-effective
Next-generation
Flexible
Robust
High-pe...
@pgillin@pgillin
What Did He Just Say?
“The tremendous growth trajectory of the Internet of Things,
coupled with the massi...
@pgillin@pgillin
Red Flags
 “Everybody knows that…”
 “I don’t have to tell you that…”
 “It’s common knowledge that…”
 ...
@pgillin@pgillin
TAKE
WORDS
OUT
@pgillin
6. Write for the
Platform
@pgillin@pgillin
Social Networks Have Personalities
@pgillin@pgillin
Same Message, Three Tellings
• “Meetings r people trying to figure out who'll
foolishly take responsibili...
@pgillin@pgillin
Facebook is Fun
• Surprise, provoke, inquire
• Be upbeat; have fun
• Finish with a question mark
• Posts ...
@pgillin@pgillin
• Share news about your
business, industry, strategy,
managing and the workplace.
• Offer practical advic...
@pgillin@pgillin
Best practices
Advance the
conversation
Add value
Tease (but
don’t deceive)
Recognize
Thank
Label
Twitter...
@pgillin@pgillin
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Integer ornare risus eget urna
condimentum fauci...
@pgillin@pgillin
Good Tweets
 How to Make Images the Right Size for Your Facebook Cover
Photo http://ow.ly/oabgl by @azur...
@pgillin@pgillin
Dumb Tweets
▪ Cheap entertainment: Watching article commenters argue with each
other.
• 15 users just unf...
@pgillin@pgillin
Paul Gillin
508-656-0734
paul@gillin.com
Twitter: @pgillin
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Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul Gillin, Godfrey FWD:B2B Conference

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Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn.

Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.

Published in: Marketing
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Create Stuff They’ve Just Gotta Read: How to Write for Social Networks - Paul Gillin, Godfrey FWD:B2B Conference

  1. 1. @pgillin Paul Gillin Author, Social Marketing to the Business Customer paul@gillin.com @pgillin CREATE STUFF THEY’VE JUST GOTTA READ: HOW TO WRITE FOR SOCIAL NETWORKS
  2. 2. @pgillin@pgillin
  3. 3. @pgillin@pgillin
  4. 4. @pgillin@pgillin Don’t
  5. 5. @pgillin@pgillin -10 0 10 20 30 40 50 60 70 80 90 100 Has low prices Corporate social responsibility Shapes direction of the market Has global reach Promotes diversity and equal opportunity Promotes sustainability Is a driver of innovation Provides a broad product portfolio Is a leader in its field Fits well with my values Has high level of specialist expertise Acts responsibly across supply chain Cares about dialogue with customers B2B Market Messages and Customer Preferences B2B messages Customer preference Failure to Communicate Source: “How B2B companies talk past their customers,” McKinsey & Co., October, 2013 “Honest and open dialogue, which customers considered most important, was one of the three themes not emphasized at all by the 90 companies in our sample.” --McKinsey
  6. 6. @pgillin@pgillin Circular File 65% 70% 55% 59% 79% 63% Much of the material is useless Vendors give me too much material Scan and throw away How much do you agree with the following statements about the content salespeople provide?” IT execs Business execs Source: “Valuable Message Development For B2B Marketing In The Context Of Sales Enablement,” Forrester Research, September, 2015
  7. 7. @pgillin 1. Know Your Audience
  8. 8. Who’s Your Reader?  Motivations  Fears  Passions  Goals  Self-Image  Needs  Desires We don’t mean demographics. We mean: You can’t communicate effectively with an audience you don’t know. Visualize your reader. @pgillin
  9. 9. @pgillin@pgillin Psychographic Profile: Enterprise CIO Position CIO, VP of IT or CTO Motivations Recognition; organizational excellence; business success; professional advancement Demotivations Impulsiveness; indecisiveness; details; disobedience Likes Technology; problem-solving; learning; teamwork Dislikes Delay; politics; uncooperativeness; micro-management Fears Letting down the organization; bad decisions; organizational failure; employee turnover; public humiliation What defines accomplishment? Leading a group toward a decision; public recognition; innovation; resourceful problem-solving Loyalty Generally low Adjectives Proud; leader; determined; decisive; analytical; team player
  10. 10. @pgillin@pgillin Think Like a Reader Instead of Consider Our Solution Your Problem Reasons to Buy Options to Consider Why We’re Better Why Customers Choose Us What’s In It For Us What’s In It for You Testimonial Spotlight long-time customers
  11. 11. @pgillin 2. Know Yourself
  12. 12. @pgillin@pgillin • Helpful? • Funny? • Professorial? • Empathetic? • Snarky? • Unpredictable? Your style should be comfortable, consistent, distinctive and personal What’s Your Voice?
  13. 13. 3. Read Cosmo @pgillin
  14. 14. @pgillin
  15. 15. The Fantastic Five 1. It’s All About You 2. Who Do You Want to Be? 3. Surprise and Delight 4. How Can I Help? 5. Tell Stories @pgillin
  16. 16. @pgillin
  17. 17. @pgillin 4. Think Different
  18. 18. @pgillin@pgillin Vary Your Approach  Use a different medium  Imagine content in another form, such as a list, table, first-person narrative, poem, song, conversation or FAQ.  Vary voice. Imagine how the message would be communicated by your favorite humorist, novelist, columnist.  Write from a diametrically opposite view; try to explain your position.  Vary perspective. What would an inanimate object think? A visitor from the past?
  19. 19. @pgillin@pgillin 1. Quiz: Test Your Privacy IQ 2. Skeptic: You Don’t Control Your Privacy Anymore 3. Explainer: The Privacy Debate in Plain English 4. Case Study: How One Person Got Control Over Privacy 5. Contrarian: Why Online Privacy Concerns Are Rubbish 6. Definitional: Common Privacy Terms Explained 7. How To: Five Ways to Strengthen Your Online Privacy 8. How NOT To: Five Ways to Screw Up Your Online Privacy 9. First Person: My Personal Privacy Horror Story 10. List: 10 Important Facts about Online Privacy 11. Comparison: How Privacy Protection Services Measure Up 12. FAQ: Your Privacy Questions Answered 13. Q&A: What One Expert Says About Privacy 14. Data: Roundup of Survey Data 15. ‘Man on the Street’: We Ask People Around the Office about Online Privacy 16. Outrageous: There’s No Such Thing as Online Privacy 17. Poetic: Online Privacy Haiku 18. Musical: The Ballad of Online Privacy 19. Historic: What Shakespeare Would Have Said 20. Humorous: Debate in the form of Abbott and Costello’s ‘Who’s On First?’ 20 Ways to Tackle a Topic
  20. 20. @pgillin 5. Write in Pictures
  21. 21. @pgillin@pgillin Write in Pictures 65% of people are visual learners. Use words that create images. Google Thesaurus, Thesaurus.com and Merriam-Webster Thesaurus are among the many online tools you can use. Word Instead Drop Plunge, sink, cave in, tumble, slump, crash Rise Swell, balloon, soar, climb, elevate Get Seize, grab, snag, pluck, wrestle away Tell Whisper, confide, intimate, shout, echo, cry out Throw Hurl, toss, fling, underhand, flip, sling, shuffle Enter Greet, introduce, bow, step into, bow Take Grab, seize, grasp, purloin, clutch Few Select, choice, elite, chosen, culled, singled out
  22. 22. @pgillin@pgillin Pictures in Practice Excerpt and rewrite from an actual corporate case study: Original “Features such as smart phone notification and mature drill-through capabilities give the zoo quick access to key information. Through smart phone alerts, management can notify staff when VIP guests arrive at the zoo, or automatically send customized notifications to zoo members to make them aware of special promotions and events for them. The end result is a smarter operation and a more enjoyable experience for visitors.” Rewrite “Now the zoo can spot treasured guests early and give them the red carpet treatment. Staffers’ smart phones buzz when VIP guests arrive at the ticket window, enabling zookeepers to scramble to greet them. Guests can even program their phones to call out news of feeding time at the monkey house or a discount on T- shirts. Result: a smarter operation and more smiles on visitors’ faces.”
  23. 23. @pgillin 6. Get to the Friggin’ Point
  24. 24. @pgillin@pgillin Dump the Gobbledygook Innovative Leading Committed Cost-effective Next-generation Flexible Robust High-performance Scalable User-friendly Easy-to-use Optimized Best-in-class World-class Industry-leading Dedicated Customer-focused Strategic Successful Exceptional Fascinating Remarkable Exceptional Careful Attentive World-class Fast-growing Extensive Comprehensive Proven Meet the needs of Game-changing Unprecedented Optimized Award-winning Enterprise-ready Trusted Enhanced Significant Best Most Reliable Tremendous Stupendous Ridiculous Supercalifragilisticexpeal idocious…
  25. 25. @pgillin@pgillin What Did He Just Say? “The tremendous growth trajectory of the Internet of Things, coupled with the massive demand for realtime interaction on mobile and the web, represents an incredible market opportunity,” said the CEO of some company I don’t remember. “We are thrilled to be working with this extraordinary group of investors who have deep expertise in a broad range of industries.”
  26. 26. @pgillin@pgillin Red Flags  “Everybody knows that…”  “I don’t have to tell you that…”  “It’s common knowledge that…”  “We’ve all seen…”  “Conventional wisdom is…”  “I think you’ll be interested in…”  “I’m thrilled that…”  “Hardly a day passes that…  “I recently attended…”  “We’re all overloaded with…
  27. 27. @pgillin@pgillin TAKE WORDS OUT
  28. 28. @pgillin 6. Write for the Platform
  29. 29. @pgillin@pgillin Social Networks Have Personalities
  30. 30. @pgillin@pgillin Same Message, Three Tellings • “Meetings r people trying to figure out who'll foolishly take responsibility for what happens next” - @ThisIsSethsBlog #Inbound13 • Can you relate? Seth Godin at the Inbound 2013 conference says, “Meetings are people sitting around trying to figure out who'll foolishly take responsibility for what happens next.” • Seth Godin at HubSpot’s #Inbound13 conference: “Meetings are people sitting around trying to figure out who'll foolishly take responsibility for what happens next.” What’s your worst meeting experience?
  31. 31. @pgillin@pgillin Facebook is Fun • Surprise, provoke, inquire • Be upbeat; have fun • Finish with a question mark • Posts with images get 80% better engagement • Make images provocative or self-explanatory • Have personality; be informal • But be relevant to your business Awards Customers Customers Customers
  32. 32. @pgillin@pgillin • Share news about your business, industry, strategy, managing and the workplace. • Offer practical advice. • Write clear, declarative headlines and prose. • Get to the point. • Offer to connect. • Ask for response: What would you do? • Curate discussions LinkedIn is Efficient
  33. 33. @pgillin@pgillin Best practices Advance the conversation Add value Tease (but don’t deceive) Recognize Thank Label Twitter Rules
  34. 34. @pgillin@pgillin Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ornare risus eget urna condimentum faucibus in vestibulum nisi turpis duis. Got Space? LinkedIn: 2,000 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenas ultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisque in luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacus ultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus non tincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricies lobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringilla placerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuada nibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Quisque molestie sed turpis sit amet commodo. Sed pretium, libero non aliquet fermentum, ligula lacusultricies erat, sit amet pulvinar magna urna ac turpis. Phasellus nontincidunt quam. Phasellus ex lacus, luctus non purus nec, porta lobortis felis. Donec suscipit dolor in arcu fringilla, eget viverra enim luctus. Quisque facilisis turpis a leo feugiat, nec lacinia velit fermentum. Integer vitae urna metus. Ut maximus ultricieslobortis. Cras a pretium ante. Etiam ultrices consequat leo, vel pellentesque risus venenatis vitae. Proin at tortor lorem. Nullam fringillaplacerat nisi sit amet malesuada. Maecenas sed dictum dui. Sed vitae lectus vel eros eleifend pharetra. Nullam egestas nisl in varius faucibus. Nam et ultrices nunc. Maecenas at lectus commodo, dapibus massa non, pellentesque lorem. Nulla et finibus nulla. Quisque quis lorem dui. Fusce mi felis, iaculis ac augue non, auctor malesuada tortor. Etiam tincidunt placerat interdum. Nunc vehicula nec velit non ultrices. Fusce finibus nisi vehicula, faucibus risus at, tempor dui. Praesent volutpat mi in lorem blandit, sit amet vehicula sapien semper. Sed vestibulum odio et nulla venenatis semper. Praesent malesuadanibh augue, vitae pretium arcu orci aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam mattis lectus ac rhoncus consequat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec accumsan posuere sapien nec egestas. Maecenasultrices auctor sapien vel rutrum. In hac habitasse platea dictumst. Quisque auctor convallis lorem, et viverra lorem. Morbi id dui lectus. Aenean nec tempor neque. Nam faucibus lobortis massa sit amet porta. Mauris convallis volutpat varius. Suspendisse massa tortor, scelerisquein luctus sit amet, condimentum ac diam. Aenean a nunc rutrum est imperdiet gravida et pulvinar odio. Nulla eu risus est. Sed gravida, diam ut accumsan aliquet, nunc odio egestas tortor, eget convallis odio metus et velit. Etiam non arcu turpis. Suspendisse vel convallis elit. Twitter: 140 Facebook: 60,000
  35. 35. @pgillin@pgillin Good Tweets  How to Make Images the Right Size for Your Facebook Cover Photo http://ow.ly/oabgl by @azurecollier – Constant Contact  TIP: Have a clear message when creating your email. http://ow.ly/o63iZ #video – Constant Contact  Meet the Nerd King (or “How to give the best convocation speech ever”) [video] http://is.gd/DK1Znj - Guy Kawasaki  Very thorough @kissmetrics guide: 54 Resources for Getting the Most Out of Google Analytics http://bit.ly/13GlTsY via @copyblogger – Sofia Zab  You would be SO much smarter if you read @MitchJoel more often: http://ow.ly/o8EkQ - Chris Brogan  Today's lunch: Bacon apple butter panini via @bacontoday >> http://ow.ly/U02OS #bacon #panini #lunch #apple – Bacon Today Attribution Label Label Author Source Shout- out Tags
  36. 36. @pgillin@pgillin Dumb Tweets ▪ Cheap entertainment: Watching article commenters argue with each other. • 15 users just unfollowed me. Via @findUnfollower bit.ly/UnfollowedFree. #iPhone #App • I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to (expletive) drive.“ • HELP ME SAVE LIVES share.es/x1XND @sharethis #myQPflavor #USOpen #fundanything #oklahoma #weather #tornado #WhatMakesMeMad #GMA • Thanks God is Friday! Context? Autopost Dumb Hashtag spam Spell much?
  37. 37. @pgillin@pgillin Paul Gillin 508-656-0734 paul@gillin.com Twitter: @pgillin

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