Writing for social networks is about capturing attention. It’s about finding angles, factoids and quotes that intrigue and provoke using words that no one expects you to use. Each social network has different styles and techniques that work. In this mini-course, we’ll cover best practices for communicating on Facebook, Twitter and LinkedIn.
Paul is a veteran technology journalist with more than 25 years of editorial experience. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach buyers cost-effectively.