This presentation was given at ISA's Automation Week in Orlando held on September 24-27th, 2012 by Juliann Grant, VP at Telesian Technology. The presentation looked at the rapid growth of mobile applications and specifically at mobile applications pertaining to social media, productivity, and engineering.

1. Mobility and Apps
The Intersection of Productivity
in Business
Standards
By
Juliann Grant, Telesian Technology
Certification
Education & Training
Publishing
Conferences & Exhibits

2. Juliann Grant
• Lifelong marketing professional
• Vice President at Telesian Technology
• Social Media Community Manager, ISA
• Director-Elect, Management Division ISA 2013
2

3. A view of the future
Hello Juliann…
I see you are shopping in Macy’s today
May we suggest…
Contextual
Location-based
Personal
E-commerce
3

4. Mobile Devices … not for just for kids
More than 110M smart phone owners in US
Android 51%
iPhone 31%
234M Americans 13+ use mobile devices
50% have scanned SKUs to compare
products while in a store
35M Tablets
52% Tablet owners
made/completed a purchase online
Price comparisons
Read consumer ratings
4

5. Rise of the Digital Omnivore
• “We are entering a new digital era, an era
where people are connecting with content
and with brands through multiple screens
– through their PC, TV, smart phone, and
media tablets, we call this the rise of the
Digital Omnivore.”
Mark Donovan, comScore SVP for Mobile
at www.comscore.com
5

6. What are we doing on our phones, tablets?
• 74.8% Sent text message to another phone
• 73.6% Checked email
• 51.1% Used downloaded apps
• 49.8% Used browser
• 36.7% Accessed social networking site or blog
• 33.5% Played Games
• 27.0% Listened to music
Comscore:
http://www.comscore.com/Press_Events/Press_Releases/2012/7/comScore_Reports_May_2
012_U.S._Mobile_Subscriber_Market_Share
6

7. The App Scene: The wildest garden yet
Gartner predicts that app
stores will facilitate 70B
app downloads by 2014
So far….
500,000 iPhone apps
225,000 iPad apps
10B Android apps
And counting…
7

8. 5 Games
Top App Downloads 3 Social
2 Productivity/Entertainment
1. 3.
5. Google Maps
6. iBooks
7. Angry Bird
Seasons
8. Fruit Ninja
9. Talking Tom
10. Twitter
2. 4.
8

9. App types
• Games
• Location-based Services
• Social Networking
• Productivity
• Engineering
• Mobile Search
• Mobile Payment/Commerce
• Email
• Video
• Enterprise
9

10. Location-Based Services
• Groupon, Living Social, Gowalla, Yelp
• Why:
– 54% for Discounts
– 21% badges, status awards
– Meet friends
• Biggest hurdle: Security concerns
10

11. Social Networking Chat & Messaging
11

12. Photography
12

13. Social Networking Cont’d
• Facebook
– Facebook
– Facely
– Friendcaster (Android)
– Sense (Android)
– Flow (Android)
• Twitter
– Twitter
– Twitterific
– Twinkle
13

14. Social Networking
• Social Aggregators:
– Hootsuite
– Tweetdeck
– Path
– Seesmic
– Sprout
• Music
– Pandora
– Spotify
– Last.FM
14

15. Productivity Apps
• Any platform
– DropBox
– Evernote
– FedEx Mobile
– Instant Meeting
– ODF Viewer
– Save Meeting
– OpenTable
– Barcode Scanner
15

16. Productivity Apps
• Android:
– Dropbox
– Evernote
– FaxApp
– Toggl – time management
– Time Tracker
– Evi – virtual assistant comparable to Siri
– Easy app manager
– Handy Scanner Free PDF
– Google Launcher
– Touch Down (synch microsoft email accts)
16

17. Top iPad Apps for Engineering
• TurboXViewer
• Autodesk CAD WS
• Nastran
• Engineering Unit Conversion from Active Minds
• Rockwell Automation Small System Sketcher
• Siemens Sirius eAssistance DocuFinder
• Siemens Team Center Mobility – works with PLM app
• Gauge Finder
• powerOne Financial Calculator by Infinity Softworks
• Compressible Flow Calculator by BS Software
• HVAC Professional
17

18. Case study: Customer facing application
• Sales Reps: Detailed specs on Powersource products
• Distributors and sales teams have immediate access to data
on more than 200,000 products
– Engineering
– 3D parts modeling
– Ordering lead times
• http://www.industryweek.com/companies-amp-executives/mobile-apps-break-manufacturing
18

19. Case Study: Brewery Application
• Aurora Industrial Automation
– Real time access to plant floor data thru
Rockwell FactoryTalk, Viewpoint, Vantage
Point
19

20. Brewery App
20

21. In the World of Apps: Be Like the Doc
Be curious
Experiment
Be willing to fail
Practice safe app sharing
21

22. Questions?
Juliann M. Grant
julianng@telesian.com
Twitter: @julianng
LinkedIn: http://www.linkedin.com/in/julianngrant
22