Referrals and positive word-of-mouth are the most effective ways to build a network for prospective business opportunities, and LinkedIn is one of the most powerful tools available to you. See how LinkedIn can work for you and take home valuable tips for creating your profile and working your LinkedIn network for success. | Held at the Enterprise Center & Co-sponsored by MA Small Business Development Center.
[NOTE: This presentation leverages LinkedIn's soon to be obsolete profile view, hence some functionality will change with NEW profile view]
3. 2/18/2017
3LinkedIn is a Conversion Machine
LinkedIn Best Social Network for Lead Generation
2.74%
In a recent study of over
5,000 businesses, HubSpot
found that traffic from
LinkedIn generated the
highest visitor-to-lead
conversion rate.
• LinkedIn at 2.74%
• Twitter .69%
• Facebook .77%
5. What You’ll Learn:
How to acquire new opportunities/prospects
Ways to keep in touch with people who care most about the
services/products or skills you offer
Approaches to build your industry network—online and in person
Networking with peers in your industry for repeat referrals and/or
recommendations
Convincing potential clients or employers of your expertise by
sharing content.
Take Aways-ish:
How to ‘Create a Summary’ Guide
14-Point Checklist to a LINKEDIN PROFILE
5 ways to make LinkedIn part of your morning routine 2/18/2017
5 Stuff We’ll Cover
12. 2/18/2017
Donnie Wahlberg
FAUX
PROFILE
But what if…
‘Freak’n Awesome Entertainer
(Just ask me….)
Greater Boston Area | Entertainment
Alma’s Kid | Jenny’s Guy | Mark’s Brother
Wicked Cool Boy Band| TV | Movies | Oh Yeah
Marky Mark
Boston Celtics U
I’m wicked SMARHT!
Intermediate
29
21. 2/18/2017
Donnie Wahlberg
FAUX
PROFILE
Now that’s
Wicked SMAHT!!
Singer-Songwriter | Actor | Record Producer |
Film Producer | Restaurateur | Advocate
Greater Boston Area | Entertainment
Blue Bloods | Jenny’s Guy | Mark’s Brother
New Kids on the Block | Band of Brothers |
Sixth Sense | Boomtown
Boston Celtics U
Born in Dorchester (pronounced Doh-chestah), a neighborhood
of Boston. I’m the eighth of nine kids, with older siblings, Arthur,
Jim, Paul, Robert, Tracey, Michelle, and Debbie (died in 2003),
and younger brother, Mark, who began his entertainment career
in the former rap group Marky Mark and the Funky Bunch. And
oh yeah… I’ve got three half-siblings from Dad’s first marriage:
Donna, Scott, and Buddy. Mom, Alma Elaine (née Donnelly), was
a bank clerk and nurse's aide while we were growing up. Dad,
Donald Edmond Wahlberg, Sr. (May 8, 1930 – February 14,
2008), was a teamster . Did’ja know that I’m distantly related to
author Nathaniel Hawthorne. Yep! I am. More…
27. “Users with ‘All-Star’ profile strength are
40 times more likely to receive
opportunities through LinkedIn.” –LinkedIn
Robust ‘keyword rich’ headline
A current position with description
Two more positions
Education
At least 5 skills
Include Media
Profile photo
At least 50 connections
Keyword rich summary
2/18/2017
27 LinkedIn Profile Strength–MATTERS
Beginner
Intermediate
Expert
2/18/2017
The Profile Strength meter is on the
right side of your view profile and
gauges how robust your profile is.
29. 2/18/2017
29Finding the Right KEYWORD(S)
Find the KEYWORDS used by THOSE
searching:
• Use LinkedIn’s job search for an assist – pay
close attention to the DESCRIPTION and
RESPONSIBILITIES
• Create a WORD CLOUD
to determine the
KEYWORDS used
• Do a COMPARISON of
other LinkedIn profiles
31. 2/18/2017
31
90% of large companies use Applicant Tracking
Systems to search for qualified candidates from large
applicant pools.
An ATS helps employers analyze resumes/CVs, yielding
candidates that best match the position and filtering out
those who don't.
JobScan has built an algorithm based on the common
patterns among them.
https://www.jobscan.co/
33. 2/18/2017
33Tell Your Story in a Profile Header Image
Add visual interest. Create, find or buy an image that
speaks to what it is you do PROFESSIONALLY.
Canva.com, FreeDigitalPhotos.net, Flickr.com or use your own.
Note attributions and licensing restrictions.
35. 2/18/2017
35
Write a SUMMARY with Impact
A SUMMARY is to be written in the FIRST person!
Culmination of who you are TODAY. What is it that makes you so SPECIAL?
Why are you the answer to an employer/prospect/patron’s problem? This is
not a job description…
It is a brand statement --and the brand is YOU!
38. 2/18/2017
38Networking is Networking
Start networking before you need it
Networking when you have no ulterior motive, you can begin to build
relationships and a reputation for being generous rather than self-serving.
Have a plan
Since every person has value, it’s essential that you know what yours is. Map
out what you want to talk about, particularly how you may be able to help other
people, either now or in the future.
Forget your personal agenda
Generosity is an attractive quality and it’s something
special that people will remember about you.
Never dismiss anyone as unimportant
Make it your mission to discover the value in each person you talk to.
Connect the dots. Make it a point to connect people you feel have something of
genuine value to each other.
39. 2/18/2017
39
Figure out how you can be useful
Before any conversation comes to a close, be sure to ask, “How can I help
you?” OR “If you need anything, please reach out to me or connect via
LinkedIn” and present your business card.
Follow up and follow through
If you told someone you’d get in touch with them, do it and reaffirm your
intent to assist in any way you can. If you promised to introduce someone
to a person you know, take the time to do it. Little things mean a lot to
people and just one introduction can end up changing someone’s life for
the better.
Believe in the power of networking
When you believe that the true value of networking lies in helping others
and you do your part, you’ll soon discover magic happening all around you.
Networking is Networking
Source: Forbes.com
40. 2/18/2017
40
USE the "FORD" technique:
Family
Occupation
Recreation
Dreams
Ask a person about any one of these and you're bound
to start a conversation. REMEMBER to only use a
sentence or two of your own experiences to show that
you're listening and have insight and continue letting
them talk.
Initiate a Conversation
42. 2/18/2017
42 Referral Network Strategies
Respond to the InBox
Create Target Lists
Work ‘Who’s Viewed’ your profile
Nurture your network
Check out ‘Who You May Know’
Review your ‘Alumni List’
Don’t be an ASK-HOLE – Reciprocate
49. Nurture Network
Pay attention to your
networks activity
• New Job
• Work Anniversary
• Other Profession events
Home tab
Top right corner
Like or comment
50. 2/18/2017
50 Who You May Know
View
‘Who You May Know’
The list is served up
based on YOUR
CONNECTION’S
CONNECTIONS
53. 2/18/2017
53Create or Find Relevant SHARABLE
FIND Worthy Content
• Google Alert – www.google.com/alert
• Join industry websites
• Signup for SmartBriefs (Industry News) –
http://www.smartbrief.com/
• YouTube
• Monitor Hash Tags on Twitter
• Industry Sites
• Content from OTHER Thought Leaders
• CREATE your own content and POST on a status
UPDATE or BLOG post