The Future of Affiliate Marketing: Offline Jonathan Treiber, CEO, RevTrax

Offline: What does it mean to me? Media Advertisers

New Merchant Categories In-Store Phone

In-Store

Phone

Drive to Phone Pay-Per-Call Pay-Per-Lead

Pay-Per-Call

Pay-Per-Lead

Satellite TV 1-866-XXX-XXXX

Hotels

Don’t Forget Drive to Web!!! Print Mobile TV Radio

Print

Mobile

TV

Radio

On-Statement Print Advertising 1 Free Month Trial Total Access Use Code: 99463

Drive to Store Retailers Restaurants Manufacturers

Retailers

Restaurants

Manufacturers

The Holy Grail – In-Store Sales Online Advertising Drives In-Store Sales

Brick & Mortar Retailer 10% Off!

Retail Coffee Chain Buy 1 Coffee, Get the 2 nd Free!

Quick-Serve Restaurant Chain 99463 99463

Technology Wouldn’t you like to know… 

How Does The Technology Work? 1 2 3

Search / Keyword ID Tracking Paid Search…

Tracking Phone Orders 1-866-YYY-YYYY 1-866-ZZZ-ZZZZ 1-866-XXX-XXXX 214-123-4456

Why Do We Care? New Publishers New Advertisers Lots more $$$

New Publishers

New Advertisers

Lots more $$$

New Publishers Print Radio TV Phone

Print

Radio

TV

Phone

New & Bigger Advertisers

More $$$ $7.1 billion $500 million If < 7% of retail sales take place online 1 and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion. BIG Research 2007 ValueClick. Investor Relations Overview. January 11, 2006.

If < 7% of retail sales take place online 1 and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion.

BIG Research 2007

ValueClick. Investor Relations Overview. January 11, 2006.

Implications For Our Industry New Advertisers & Publishers Online publishers can capture lost $$$ New insights & analytics

New Advertisers & Publishers

Online publishers can capture lost $$$

New insights & analytics

Contact Information Jonathan Treiber CEO RevTrax (t) 212.988.2161 (m) 914.329.8933 [email_address]