Affiliate Summit Vegas 2009

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Affiliate Summit Vegas 2009

  1. 1. The Future of Affiliate Marketing: Offline Jonathan Treiber, CEO, RevTrax
  2. 2. Offline: What does it mean to me? Media Advertisers
  3. 3. New Merchant Categories <ul><li>In-Store </li></ul><ul><li>Phone </li></ul>
  4. 4. Drive to Phone <ul><li>Pay-Per-Call </li></ul><ul><li>Pay-Per-Lead </li></ul>
  5. 5. Satellite TV 1-866-XXX-XXXX
  6. 6. Hotels
  7. 7. Don’t Forget Drive to Web!!! <ul><li>Print </li></ul><ul><li>Mobile </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul>
  8. 8. On-Statement Print Advertising 1 Free Month Trial Total Access Use Code: 99463
  9. 9. Drive to Store <ul><li>Retailers </li></ul><ul><li>Restaurants </li></ul><ul><li>Manufacturers </li></ul>
  10. 10. The Holy Grail – In-Store Sales Online Advertising Drives In-Store Sales
  11. 11. Brick & Mortar Retailer 10% Off!
  12. 12. Retail Coffee Chain Buy 1 Coffee, Get the 2 nd Free!
  13. 13. Quick-Serve Restaurant Chain 99463 99463
  14. 14. Technology Wouldn’t you like to know… 
  15. 15. How Does The Technology Work? 1 2 3
  16. 16. Search / Keyword ID Tracking Paid Search…
  17. 17. Tracking Phone Orders 1-866-YYY-YYYY 1-866-ZZZ-ZZZZ 1-866-XXX-XXXX 214-123-4456
  18. 18. Why Do We Care? <ul><li>New Publishers </li></ul><ul><li>New Advertisers </li></ul><ul><li>Lots more $$$ </li></ul>
  19. 19. New Publishers <ul><li>Print </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Phone </li></ul>
  20. 20. New & Bigger Advertisers
  21. 21. More $$$ $7.1 billion $500 million <ul><li>If < 7% of retail sales take place online 1 and this represents a $500 million market 2 , offline affiliate marketing could potentially be $7.1 Billion. </li></ul><ul><li>BIG Research 2007 </li></ul><ul><li>ValueClick. Investor Relations Overview. January 11, 2006. </li></ul>
  22. 22. Implications For Our Industry <ul><li>New Advertisers & Publishers </li></ul><ul><li>Online publishers can capture lost $$$ </li></ul><ul><li>New insights & analytics </li></ul>
  23. 23. Contact Information Jonathan Treiber CEO RevTrax (t) 212.988.2161 (m) 914.329.8933 [email_address]

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