Jodi	
  Sperber,	
  MSW,	
  MPH	
  
November	
  17,	
  2010	
  
Before	
  you	
  take	
  notes…	
  
www.slideshare.net/jsperber
What	
  we’ll	
  cover	
  
  Twi8er	
  basics	
  
  Examples	
  
  Ge?ng	
  started	
  
  Tools	
  that	
  make	
  it	...
Photo credit: kevharb, via Creative Commons license
All	
  if	
  this,	
  and	
  you	
  
want	
  me	
  to	
  tweet?	
  
Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
People	
  have	
  a	
  lot	
  to	
  say	
  
People	
  have	
  a	
  lot	
  to	
  say	
  
Updated	
  numbers:	
  	
  
As	
  of	
  June	
  2010,	
  Twi8er	
  averages:	
...
Photo Credit: emerald isle druid, via Creative Commons license
Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
First step: "
Listen!
search.twitter.com "
Try searching "
for a few keywords
or topics"
Photo credit: Erica Reid, used vi...
Developments	
  
Research	
  
MeeBngs	
  and	
  Conference	
  Info	
  
Q&A	
  
ConversaBons	
  
Chit	
  Chat	
  
Campaigns...
Photo credit samcrockett, via Creative Commons license
Asking	
  
quesBons	
  
Photo credit: Sifter, used via Creative Commons license
Sharing	
  
informaBon	
  
Photo by kevharb, via Creative Commons license
ConnecBng	
  
Real	
  
Bme	
  
news	
  
Start	
  a	
  
conversaBon	
  
More	
  on	
  conversaBons	
  
Full	
  list	
  here:	
  h8p://bit.ly/dsnQoj	
  	
  
Photo Credit: arbyreed, via Creative Commons license
Does it feel
anything like
this?
You	
  can	
  do	
  it!	
  	
  Really!	
  
Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 ...
GeBng	
  started	
  
Signing	
  up	
  takes	
  
approximately	
  
one	
  minute	
  
To	
  help	
  people	
  
recognize	
  and	
  
trust	
  your	
  
account,	
  fill	
  out	
  
your	
  profile	
  
completely	
...
This	
  is	
  where	
  
you	
  type	
  your	
  
140	
  
Follow	
  relevant	
  accounts	
  
  Following	
  somebody	
  means	
  
you’ve	
  subscribed	
  to	
  their	
  tweets	
  ...
Get	
  a	
  jump	
  start	
  
  Follow	
  a	
  list	
  of	
  users	
  that	
  someone	
  else	
  has	
  already	
  
creat...
That’s the basics!
But it’s only the
beginning…
TweetDeck	
  
HootSuite	
  
TweetDeck:	
  desktop	
  based	
  
This	
  is	
  where	
  
you	
  type	
  your	
  
140	
  
Search	
  term	
  
Type	
  140	
  here	
  
MenBons	
  
IntegraBon	
  
IntegraBon	
  
HootSuite:	
  web	
  based	
  
Best	
  pracBces	
  
 Build	
  relaBonships	
  on	
  Twi8er	
  
  Listen	
  for	
  comments	
  about	
  you	
  
  Respo...
Best	
  pracBces	
  
  Retweet	
  messages	
  you	
  find	
  
interesBng/valuable	
  
  Use	
  a	
  friendly,	
  casual	
...
Technology	
  is	
  just	
  a	
  plaeorm;	
  it’s	
  
what	
  people	
  do	
  with	
  the	
  technology	
  
that	
  makes	...
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
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Twitter intro for Brandeis

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An overview of Twitter as a tool, how it is used, and why you should be taking advantage of it. Presented to Brandeis University students, faculty, and staff on behalf of Career Services.

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Twitter intro for Brandeis

  1. 1. Jodi  Sperber,  MSW,  MPH   November  17,  2010  
  2. 2. Before  you  take  notes…   www.slideshare.net/jsperber
  3. 3. What  we’ll  cover     Twi8er  basics     Examples     Ge?ng  started     Tools  that  make  it  easier     Best  pracBces  
  4. 4. Photo credit: kevharb, via Creative Commons license All  if  this,  and  you   want  me  to  tweet?  
  5. 5. Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
  6. 6. People  have  a  lot  to  say  
  7. 7. People  have  a  lot  to  say   Updated  numbers:     As  of  June  2010,  Twi8er  averages:   • 750  tweets  per  second   • 65  million  tweets  per  day  
  8. 8. Photo Credit: emerald isle druid, via Creative Commons license
  9. 9. Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
  10. 10. Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
  11. 11. Anatomy  of  a  tweet  
  12. 12. Anatomy  of  a  tweet  
  13. 13. Anatomy  of  a  tweet  
  14. 14. Anatomy  of  a  tweet  
  15. 15. Anatomy  of  a  tweet  
  16. 16. Anatomy  of  a  tweet  
  17. 17. Anatomy  of  a  tweet  
  18. 18. Anatomy  of  a  tweet  
  19. 19. Anatomy  of  a  tweet  
  20. 20. First step: " Listen! search.twitter.com " Try searching " for a few keywords or topics" Photo credit: Erica Reid, used via Creative Commons license
  21. 21. Developments   Research   MeeBngs  and  Conference  Info   Q&A   ConversaBons   Chit  Chat   Campaigns   What do you hear? Photo credit: bullcitydogs, via Creative Commons license
  22. 22. Photo credit samcrockett, via Creative Commons license Asking   quesBons  
  23. 23. Photo credit: Sifter, used via Creative Commons license Sharing   informaBon  
  24. 24. Photo by kevharb, via Creative Commons license ConnecBng  
  25. 25. Real   Bme   news  
  26. 26. Start  a   conversaBon  
  27. 27. More  on  conversaBons  
  28. 28. Full  list  here:  h8p://bit.ly/dsnQoj    
  29. 29. Photo Credit: arbyreed, via Creative Commons license Does it feel anything like this?
  30. 30. You  can  do  it!    Really!   Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 for Business
  31. 31. GeBng  started   Signing  up  takes   approximately   one  minute  
  32. 32. To  help  people   recognize  and   trust  your   account,  fill  out   your  profile   completely  and   include  a  picture   Adapted  from  Twi8er  101  for  Business  
  33. 33. This  is  where   you  type  your   140  
  34. 34. Follow  relevant  accounts     Following  somebody  means   you’ve  subscribed  to  their  tweets       When  you  find  a  good  candidate,   look  under  their  picture  for  the   Follow  bu8on     Start  small  –  follow  five.    Listen   for  a  while.    Then  follow  five   more.     Lists  are  also  useful  for  finding/ creaBng  groups  on  a  specific   topic   Adapted  from  Twi8er  101  for  Business  
  35. 35. Get  a  jump  start     Follow  a  list  of  users  that  someone  else  has  already   created   @jsirkin/healthpolicy   Search  for  lists  on  Listorious  
  36. 36. That’s the basics! But it’s only the beginning…
  37. 37. TweetDeck   HootSuite  
  38. 38. TweetDeck:  desktop  based   This  is  where   you  type  your   140  
  39. 39. Search  term   Type  140  here   MenBons   IntegraBon   IntegraBon   HootSuite:  web  based  
  40. 40. Best  pracBces    Build  relaBonships  on  Twi8er     Listen  for  comments  about  you     Respond  to  comments  and  queries     Ask  quesBons     Post  links  to  things  people  would  find   interesBng   Adapted  from  Twi8er  101  for  Business  
  41. 41. Best  pracBces     Retweet  messages  you  find   interesBng/valuable     Use  a  friendly,  casual  tone     Do.  Not.  Spam.     Don’t  tweet  anything  you  wouldn’t   want  your  mother  to  read…  
  42. 42. Technology  is  just  a  plaeorm;  it’s   what  people  do  with  the  technology   that  makes  a  difference.   Are you thinking socially?   Photo credit: The Washington Post Peeps Show IV

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