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Twitter intro for Brandeis

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An overview of Twitter as a tool, how it is used, and why you should be taking advantage of it. Presented to Brandeis University students, faculty, and staff on behalf of Career Services.

An overview of Twitter as a tool, how it is used, and why you should be taking advantage of it. Presented to Brandeis University students, faculty, and staff on behalf of Career Services.

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    Twitter intro for Brandeis Twitter intro for Brandeis Presentation Transcript

    • Jodi  Sperber,  MSW,  MPH   November  17,  2010  
    • Before  you  take  notes…   www.slideshare.net/jsperber
    • What  we’ll  cover     Twi8er  basics     Examples     Ge?ng  started     Tools  that  make  it  easier     Best  pracBces  
    • All  if  this,  and  you   want  me  to  tweet?   Photo credit: kevharb, via Creative Commons license
    • Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
    • People  have  a  lot  to  say  
    • People  have  a  lot  to  say   Updated  numbers:     As  of  June  2010,  Twi8er  averages:   • 750  tweets  per  second   • 65  million  tweets  per  day  
    • Photo Credit: emerald isle druid, via Creative Commons license
    • Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license
    • Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • Anatomy  of  a  tweet  
    • First step: " Listen! search.twitter.com " Try searching " for a few keywords or topics" Photo credit: Erica Reid, used via Creative Commons license
    • What do you hear? Q&A   ConversaBons   Developments   Research   Chit  Chat   Campaigns   MeeBngs  and  Conference  Info   Photo credit: bullcitydogs, via Creative Commons license
    • Asking   quesBons   Photo credit samcrockett, via Creative Commons license
    • Sharing   informaBon   Photo credit: Sifter, used via Creative Commons license
    • ConnecBng   Photo by kevharb, via Creative Commons license
    • Real   Bme   news  
    • Start  a   conversaBon  
    • More  on  conversaBons  
    • Full  list  here:  h8p://bit.ly/dsnQoj    
    • Does it feel anything like this? Photo Credit: arbyreed, via Creative Commons license
    • You  can  do  it!    Really!   Adapted from Twitter 101 for Business Photo credit: kate.e did, via Creative Commons license
    • GeBng  started   Signing  up  takes   approximately   one  minute  
    • To  help  people   recognize  and   trust  your   account,  fill  out   your  profile   completely  and   include  a  picture   Adapted  from  Twi8er  101  for  Business  
    • This  is  where   you  type  your   140  
    • Follow  relevant  accounts     Following  somebody  means   you’ve  subscribed  to  their  tweets       When  you  find  a  good  candidate,   look  under  their  picture  for  the   Follow  bu8on     Start  small  –  follow  five.    Listen   for  a  while.    Then  follow  five   more.     Lists  are  also  useful  for  finding/ creaBng  groups  on  a  specific   topic   Adapted  from  Twi8er  101  for  Business  
    • Get  a  jump  start     Follow  a  list  of  users  that  someone  else  has  already   created   @jsirkin/healthpolicy   Search  for  lists  on  Listorious  
    • That’s the basics! But it’s only the beginning…
    • TweetDeck   HootSuite  
    • TweetDeck:  desktop  based   This  is  where   you  type  your   140  
    • HootSuite:  web  based   Type  140  here   IntegraBon   IntegraBon   MenBons   Search  term  
    • Best  pracBces     Build  relaBonships  on  Twi8er     Listen  for  comments  about  you     Respond  to  comments  and  queries     Ask  quesBons     Post  links  to  things  people  would  find   interesBng   Adapted  from  Twi8er  101  for  Business  
    • Best  pracBces     Retweet  messages  you  find   interesBng/valuable     Use  a  friendly,  casual  tone     Do.  Not.  Spam.     Don’t  tweet  anything  you  wouldn’t   want  your  mother  to  read…  
    • Technology  is  just  a  plaeorm;  it’s   what  people  do  with  the  technology   that  makes  a  difference.   Are you thinking socially?   Photo credit: The Washington Post Peeps Show IV