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Jodi	
  Sperber,	
  MSW,	
  MPH	
  
November	
  17,	
  2010	
  
Before	
  you	
  take	
  notes…	
  
www.slideshare.net/jsperber
What	
  we’ll	
  cover	
  
  Twi8er	
  basics	
  
  Examples	
  
  Ge?ng	
  started	
  
  Tools	
  that	
  make	
  it	
  easier	
  
  Best	
  pracBces	
  
Twitter intro for Brandeis
Photo credit: kevharb, via Creative Commons license
All	
  if	
  this,	
  and	
  you	
  
want	
  me	
  to	
  tweet?	
  
Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
People	
  have	
  a	
  lot	
  to	
  say	
  
People	
  have	
  a	
  lot	
  to	
  say	
  
Updated	
  numbers:	
  	
  
As	
  of	
  June	
  2010,	
  Twi8er	
  averages:	
  
• 750	
  tweets	
  per	
  second	
  
• 65	
  million	
  tweets	
  per	
  day	
  
Photo Credit: emerald isle druid, via Creative Commons license
Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
Photo credit jovike, used via Creative Commons licenseAdapted from Twitter 101 for Business
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
Anatomy	
  of	
  a	
  tweet	
  
First step: "
Listen!
search.twitter.com "
Try searching "
for a few keywords
or topics"
Photo credit: Erica Reid, used via Creative
Commons license
Developments	
  
Research	
  
MeeBngs	
  and	
  Conference	
  Info	
  
Q&A	
  
ConversaBons	
  
Chit	
  Chat	
  
Campaigns	
  
What do
you hear?
Photo credit: bullcitydogs, via Creative Commons license
Photo credit samcrockett, via Creative Commons license
Asking	
  
quesBons	
  
Photo credit: Sifter, used via Creative Commons license
Sharing	
  
informaBon	
  
Photo by kevharb, via Creative Commons license
ConnecBng	
  
Real	
  
Bme	
  
news	
  
Start	
  a	
  
conversaBon	
  
More	
  on	
  conversaBons	
  
Twitter intro for Brandeis
Full	
  list	
  here:	
  h8p://bit.ly/dsnQoj	
  	
  
Photo Credit: arbyreed, via Creative Commons license
Does it feel
anything like
this?
You	
  can	
  do	
  it!	
  	
  Really!	
  
Photo credit: kate.e did, via Creative Commons licenseAdapted from Twitter 101 for Business
GeBng	
  started	
  
Signing	
  up	
  takes	
  
approximately	
  
one	
  minute	
  
To	
  help	
  people	
  
recognize	
  and	
  
trust	
  your	
  
account,	
  fill	
  out	
  
your	
  profile	
  
completely	
  and	
  
include	
  a	
  picture	
  
Adapted	
  from	
  Twi8er	
  101	
  for	
  Business	
  
This	
  is	
  where	
  
you	
  type	
  your	
  
140	
  
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Twitter intro for Brandeis
Follow	
  relevant	
  accounts	
  
  Following	
  somebody	
  means	
  
you’ve	
  subscribed	
  to	
  their	
  tweets	
  	
  
  When	
  you	
  find	
  a	
  good	
  candidate,	
  
look	
  under	
  their	
  picture	
  for	
  the	
  
Follow	
  bu8on	
  
  Start	
  small	
  –	
  follow	
  five.	
  	
  Listen	
  
for	
  a	
  while.	
  	
  Then	
  follow	
  five	
  
more.	
  
  Lists	
  are	
  also	
  useful	
  for	
  finding/
creaBng	
  groups	
  on	
  a	
  specific	
  
topic	
  
Adapted	
  from	
  Twi8er	
  101	
  for	
  Business	
  
Get	
  a	
  jump	
  start	
  
  Follow	
  a	
  list	
  of	
  users	
  that	
  someone	
  else	
  has	
  already	
  
created	
  
@jsirkin/healthpolicy	
  
Search	
  for	
  lists	
  on	
  Listorious	
  
That’s the basics!
But it’s only the
beginning…
TweetDeck	
  
HootSuite	
  
TweetDeck:	
  desktop	
  based	
  
This	
  is	
  where	
  
you	
  type	
  your	
  
140	
  
Search	
  term	
  
Type	
  140	
  here	
  
MenBons	
  
IntegraBon	
  
IntegraBon	
  
HootSuite:	
  web	
  based	
  
Best	
  pracBces	
  
 Build	
  relaBonships	
  on	
  Twi8er	
  
  Listen	
  for	
  comments	
  about	
  you	
  
  Respond	
  to	
  comments	
  and	
  queries	
  
  Ask	
  quesBons	
  
  Post	
  links	
  to	
  things	
  people	
  would	
  find	
  
interesBng	
  
Adapted	
  from	
  Twi8er	
  101	
  for	
  Business	
  
Best	
  pracBces	
  
  Retweet	
  messages	
  you	
  find	
  
interesBng/valuable	
  
  Use	
  a	
  friendly,	
  casual	
  tone	
  
  Do.	
  Not.	
  Spam.	
  
  Don’t	
  tweet	
  anything	
  you	
  wouldn’t	
  
want	
  your	
  mother	
  to	
  read…	
  
Technology	
  is	
  just	
  a	
  plaeorm;	
  it’s	
  
what	
  people	
  do	
  with	
  the	
  technology	
  
that	
  makes	
  a	
  difference.	
  
Are you thinking socially?	
  
Photo credit: The Washington Post Peeps Show IV
Twitter intro for Brandeis

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Twitter intro for Brandeis