Recommended
Recommended
More Related Content
What's hot
What's hot (19)
Similar to Publicize, Promote and Plug Your Programs
Similar to Publicize, Promote and Plug Your Programs (20)
Recently uploaded
Recently uploaded (20)
Publicize, Promote and Plug Your Programs
- 1. Publicize, Promoteand Plug Your Program Julie Christensen Aimee Viniard-WeidemanProgram Conference, Oct. 3-5, 2011
- 2. It’s about influence Communications continuum
- 3. What’s in your promotions mix? News media Social media Marketing and education materials
- 5. Traditional distribution model pr with press release consumers journalist broadcast and print Source: Pitchengine.com
- 6. Modern model journalists influencers shared to more influencers: friends, fans, followers pr with social media release and rich social content consumers bloggers Source: Pitchengine.com
- 7. Fundamentals remain same Who’s your audience? What’s your message? What are you asking them to do?
- 8. News media: 3 things you can do Write a news release Conduct an interview Pitch a success latest story
- 9. It’s not just a news release It’s a chance to position your program! Tie it back Include a call to action Insert boilerplate language
- 10. News release: Call to action
- 11. News release: Boilerplate language
- 12. Interviews are publicity opps.
- 13. Interviews: What can you do? Make yourself available Provide your Extension title + website Find out topics they cover
- 14. Pitch a story: Find the influencers www.Google.com/News Click on “Advanced news search”
- 15. Pitching: Google News search
- 16. Pitching: Search results example
- 17. Pitch a story: What can you do? Find the influencers Send a short, compelling message Follow up in 4-5 days
- 18. News mediasummary Write a news release Conduct an interview Pitch a success latest story
- 19. Social media use Facebook has > 800 million active users Average Facebook user has 130 “Friends” 8% of Americans use Twitter
- 20. Social media: 3 main stages Listen first, and never stop listening Engage with purpose Lead
- 21. Social media: How can you listen? Be authentic Find the right conversations Find the influencers
- 24. Listen: Find right conversations RSS-based monitoring dashboards Twitter key-word searches Blog search tools
- 25. Listen: RSS-based monitoring www.Google.com/Reader
- 26. Listen: Twitter key-word search TweetDeck search, “farm to school Minnesota” www.TweetDeck.com
- 27. Listen: Blog search example www.Blogsearch.Google.com
- 29. Listen: Identify the influencers
- 30. Listen: Quantify influencers Score or rank Review criteria www.PeerIndex.com
- 31. SM engagement numbers! It’s not about who has the most followers, fans, likes or check-ins! “… the real question is about figuring out what we’re trying to accomplish.” –Brian Solis
- 32. How can you engage? Join conversations Share your expertise—for free! Ask for input
- 33. Engage: Share your expertise
- 34. Engage: Join conversations “The task of simply showing up to the table is honestly, child’s play…” –Brian Solis
- 35. Engage: Ask for input
- 36. Engage: Ask for input
- 37. Engagement best practices Devote time to individual relationships Celebrate those who celebrate you Strike a balance: 80% conversational + 20% promotional
- 38. Social media leaders They actively participate They offer many ways to connect They deliver excitement Sources: Dave Kerpen, Likable Social Media; Patricia Redsicker, Social Media Examiner; Brian Solis, Engage
- 40. Leaders offer ways to connect
- 42. Social media summary Listen first, and never stop listening Engage with purpose Lead
- 43. What’s in your promotions mix? News media Social media Marketing and education materials
- 44. Isn’t print dead? NO And … so much more Print Electronic Online
- 45. Fundamentals remain same Who’s your audience? What’s your message? What are you asking them to do?
- 48. Research
- 49. University
- 51. Useful
- 54. Volunteer
- 56. What makes it effective? Good Design Communicates the Brand Functional for the User Prioritizes Information Delivers Messages
- 57. What makes it effective? Good Content Headlines that attract attention Photos that reinforce the message Writing that is concise and editted Call to Action that is clear
- 58. Extension Tools to Help You Power Point Fact Sheets Brochures Post Cards Curriculum Reports E-newsletters
- 61. Relevant info
- 62. Quality design
- 63. Call to Action
- 64. Contact Info
- 67. Extension Email Banners Thin Banner Versions Thick Banner Versions Two-Line Versions
- 70. Newsletter
- 71. Postcards
- 72. Bookmarks
- 73. Websites
- 74. What makes it effective? Good Design Communicates the Brand Functional for the User Prioritizes Information Delivers Messages
- 75. What makes it effective? Good Content Headlines that attract attention Photos that reinforce the message Writing that is concise and editted Call to Action that is clear
- 79. Edit, Edit, Edit
- 81. Publicize, Promoteand Plug Your Program Julie Christensen, Extension Public Relations Manager email: reuve007@umn.edu twitter.com/jrchris Aimee Viniard-Weideman, Extension Assistant Dean for Communications email: vinia001@umn.edu Extension organizational social media accounts twitter.com/UMNExt facebook.com/UofMNExt Youtube.com/UofMNExt
Editor's Notes
- As Julie promised, If you tend to these three areas, over time, you will influence ACTION/behavior change with the right groups of people.So how do marketing materials fit into your mix?Isn’t print dead? We’ve been doing these for years – never too late to make it right!
- FINAL
- FINAL
- FINAL
- DRAFT
- FINAL
- Specs:large: 2 1/2" x 8 1/2"small: 1 3/4" x 6 1/2"Full bleeds (intended for professional printing)