Toelichting social media

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Jean-Paul Schaddé van Dooren

In deze presentatie een berg voorbeelden van social media en hoe je het eventueel in zou kunnen zetten.

Education Technology Business

quote @shitmydadsays “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”

PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures and FAVORITEyouryoutubevideos. influence

Gary Vaynerchuk: What’s the ROI of your mother?

trust clickthrough rate for average banner ad (forrester, 2008) 0,19% clickthrough rate for average facebook wall post (vitrue, august 2009) 6,49%

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Jordan Toolsee Discussion Board 4 - Social Media Collapse Discussion Board 4 Social media has been something that has taken this nation by storm. Everywhere you turn and everyone you see, they are talking about either Facebook, Instagram, or Twitter. “Social media represent a unique blending of technology and social interaction to create personal value for users” (Kerin & Hartley). I believe that it has found so much favor in such little time because of the benefits of social media. This is a generation now that we try to find things to entertain us. Social media is something that keeps us entertained but also can give us useful information at times to help better our lives. It is something that some may say “the world can’t survive without”; so this is why it could have been taken by storm in such little time. Facebook, Twitter, LinkedIn, & Youtube are all examples of social media sites that all can compare and even contrast with each other. Facebook is a social media site that involves social networking. This is a site that differentiates from the others because you are able to post posts as long as you would like, connect with your friends and family you haven’t seen in a long time and interact with them. Facebook also has an add-on app called Messenger that helps you send direct messages and even video chat with others. Twitter is a social media website that involves sharing online news and social networking. Twitter is used a lot to give updates on situations and each tweet is only given in 140 characters. This is how it differentiates from the others. LinkedIn is a business-based and employment oriented social networking site. Even though the others you could seek for employment opportunities, LinkedIn is designed specifically for that purpose. Youtube is a video-sharing website. This is used to share videos about specific things (entertainment, informational, social, etc). This differentiates with the others because it is strictly a video sharing website. Social media is a very big part of the marketing plan, as well. The way that it is chosen is by how effective each social site will be. If you are advertising a job, you will most likely choose LinkedIn over Twitter, due to LinkedIn being a business-employment based social networking site. If you are advertising the selling of an item, you may choose Facebook over Youtube due to Facebook being a bigger platform and more people being on Facebook for social purposes. The effectiveness of how this is measured is by the feedback. A lot of times there are surveys taken to know “How’d you hear about us?” Also, the websites can count how many clicks were taken for ad, etc. “I know, my God, that you examine our hearts and rejoice when you find integrity there.” (1 Chron. 29:17 NLT) When it comes to business or personal matters, we have to have integrity and a good heart. This is what God has called us to do. We cannot be spiteful or do ...

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Toelichting social media

1. social media (non)sense

2. Zijn er nog vragen?

5. our story today

6. where did it start?

7. the first website

8. and then sharing started

10. evolution of social media

11. 1994 online diaries

12. 1997 weblogs

13. 1999 messenger

14. 2003 LinkedIn

15. 2004 facebook

16. 2004 hyves

17. 2004 picasa/flickr

18. 2006 twitter

19. 2008 facebook NL

20. 2003

21. 2003

22. what’s next?

23. 2012 ???

24. social media.. what’s it about?

25. togetherness interaction

26. the big four

27. hoeveel bezoekers?

28. @jpschadde

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46.

47. how to use it

48. DON’T just SHOUT!

49. listen

50. INTERACT &JOIN THE CONVERSATION

51. but also…

52. quote @shitmydadsays “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”

53. which social media are there?

54. pick the right tools

55.

56. Dell outlet

57. Dell facebook

58. Interflora

59. strawberry grower

60. Kwekerij Peter vd Plas

61.

62. FloraHolland

63. Twitter - lists

64. Twitter – lists

65. LinkedIn Companies

66.

67. onlineshopping

68. groupon social shopping

69. hype?

70.

71. hihi http://www.slideshare.net/Weave/

72. study (crowd)

73. engage

74. PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures and FAVORITEyouryoutubevideos. influence

75. activate!

76. social media toolkit

77. social monitoring

78. recent hits on google

79. google trends?

80.

81. google alerts

82. recent hits on facebook & twitter

83. search twitter

84. metrics for your sent links

85. analytics

86. twitter on the web

87. use a clientfortwitter

88. hootsuite

89. mobile access

90. mobile internet increases

91. why should I join the crowd?

92. Gary Vaynerchuk: What’s the ROI of your mother?

93. what’s in it for us?

94. trust clickthrough rate for average banner ad (forrester, 2008) 0,19% clickthrough rate for average facebook wall post (vitrue, august 2009) 6,49%

95. Search Engine Optimization

96. Zoekwoorden

97.

98.

99.

100. customer insights

101. crowdsourcing

102. location based services

103. location based services

104. LBS: Most retweeted 2010 #5

105. sohow do yougetstarted

106. monitoring