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Social Media Accountmanagers

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Deze presentatie geeft een introductie van web 1.0 naar het nieuwe web, met een kennismaking met wat social media aan de hand van mijn persoonlijke profielen.
Wat zijn de mogelijkheden en beperkingen, hoe wordt het medium op dit moment gebruikt en waar moet je over nadenken. Wat komt er nog aan in de toekomst en welke hands-on toepassingen zijn interessant voor een accountmanager?

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Social Media Accountmanagers

  1. 1. socialmedia (non)sense<br />
  2. 2.
  3. 3.
  4. 4. our story today<br />
  5. 5. wheredidit start?<br />
  6. 6. the first website<br />
  7. 7. andthensharingstarted<br />
  8. 8.
  9. 9. evolution of social media<br />
  10. 10. 1994<br />online diaries<br />
  11. 11. 1997<br />weblogs<br />
  12. 12. 1999<br />messenger<br />
  13. 13. 2003<br />LinkedIn<br />
  14. 14. 2004<br />facebook<br />
  15. 15. 2004<br />hyves<br />
  16. 16. 2004<br />picasa/flickr<br />
  17. 17. 2006<br />twitter<br />
  18. 18. 2008<br />facebook NL<br />
  19. 19. 2011<br />???<br />
  20. 20. 2003<br />
  21. 21. 2003<br />
  22. 22. social media.. what’sitabout?<br />
  23. 23. togetherness<br />interaction<br />
  24. 24. the big four<br />
  25. 25. hoeveel bezoekers?<br />
  26. 26. @jpschadde<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41. how to useit<br />
  42. 42. DON’T just SHOUT!<br />
  43. 43. listen<br />
  44. 44. INTERACT &JOIN THE CONVERSATION<br />
  45. 45. butalso…<br />
  46. 46. quote @shitmydadsays<br /> “Look, we're basically on earth to shit and fuck. So unless your job's to help people shit or fuck, it's not that important, so relax.”<br />
  47. 47. whichsocialmedia are there?<br />
  48. 48. pick the right tools<br />
  49. 49.
  50. 50. Dell outlet<br />
  51. 51. Dell facebook<br />
  52. 52. Interflora<br />
  53. 53. strawberrygrower<br />
  54. 54. Kwekerij Peter vd Plas<br />
  55. 55. FloraHolland<br />
  56. 56.
  57. 57. onlineshopping<br />
  58. 58. grouponsocialshopping<br />
  59. 59. hype?<br />
  60. 60.
  61. 61. hihi<br />http://www.slideshare.net/Weave/<br />
  62. 62. study (crowd)<br />
  63. 63. engage<br />
  64. 64. PeopleshouldLIKEyouonfacebook, RETWEETyourtweets, repostyourpictures and FAVORITEyouryoutubevideos.<br />influence<br />
  65. 65. activate!<br />
  66. 66. social media toolkit<br />
  67. 67. social monitoring<br />
  68. 68. recent hits on google<br />
  69. 69. google trends?<br />
  70. 70. google alerts<br />
  71. 71. recent hits on facebook & twitter<br />
  72. 72. search twitter<br />
  73. 73. metricsforyour sent links<br />
  74. 74. analytics<br />
  75. 75. twitter on the web<br />
  76. 76. use a clientfortwitter<br />
  77. 77. hootsuite<br />
  78. 78. mobile access<br />
  79. 79. mobile internet increases<br />
  80. 80. whyshouldI join the crowd?<br />
  81. 81. Gary Vaynerchuk:What’sthe ROI of yourmother? <br />
  82. 82. what’s in itforus?<br />
  83. 83. trust<br />clickthroughratefor average banner ad <br />(forrester, 2008)<br />0,19%<br />clickthroughratefor average facebookwall post (vitrue, august 2009)<br />6,49%<br />
  84. 84. Search Engine Optimization<br />
  85. 85.
  86. 86. customerinsights<br />
  87. 87. what’snext?<br />
  88. 88. locationbased services<br />
  89. 89. locationbased services<br />
  90. 90. LBS: Most retweeted 2010 #5<br />
  91. 91. sohow do yougetstarted<br />
  92. 92. monitoring<br />
  93. 93. find out whatnetwork to use<br />
  94. 94.
  95. 95. cansocialstrengthenyourbrand?<br />
  96. 96. then start gettingsocial!<br />
  97. 97. connectwithpossiblestakeholders<br />
  98. 98. crowdsourcing<br />
  99. 99. never stop engaging<br />
  100. 100. enjoy the results!<br />
  101. 101. Thanks!<br />

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