Joyce Schwarz, moderator Intro – Digital Hollywood, Fall, 2006 panel October 26, 2006: Expanding the Horizons of Search and Personalization – The Cross Platform Application – Mobile, Broadband,Computer & TV Joyce Schwarz, JCOM, www.joycecom.com , 310-822-3119 [email_address] , marketing and biz dev launches for emerging media & entertainment .

Interface, interface, interface MINORITY REPORT – MAJOR SEARCH! Search in next decade moving visual, levels, vertical/horizontal.

MINORITY REPORT – MAJOR SEARCH! Search in next decade moving visual, levels, vertical/horizontal.

Horizontal/vertical/level up/level down – multilevel search

Walk into the search – Holodecks –actually holograms being used in science labs today!

Office of the future – as envisioned by gurus at the Univ of North Carolina at Chapel hill. http://www.internet 2.edu/html/tele-immersion.html.

Philips depiction living room of the future– multiple screens, multiple delivery systems even in one room.

Iconic search/hologram search – no words needed – international understanding.

WORLDS OF INFO –from AOL TV to VMK (Disney’s Virtual Magic Kingdom) to Hive7 , Second Life & Beyond.

TELETEXT TV –note screen real-estate ‘lots’ –1) video feed (upper left), teletext (right), virtual remote (lower left)

HYPERMEDIA –inside the Matrix –Headplay.com is premiering a system not unlike this at CES in January , 2007 for gaming/virtual experiences –big screen projection.

Not just mobile/wearable –life is as a game! Used for gaming, ‘movie’ viewing, research & immersive visualization/training.

Augmented Reality is already being used by US military for training/GPS mapping and also for edu-training and Serious Games. Search becomes the ends not just the means.

Virtual video conference –features audio, video/immersive environment and video projection in a multiple --Hypersearch/layer/layer/ layer The Virtual Conference Room PC Magazine Cisco Introduces Virtual Conference Room Technology ... Telesuites – conference call –hyper-search?

Telesuites – conference call –hyper-search?

Pull-out screens *auto-tags/RFID/barcodes etc

BOT SEARCH – link-a-tar vs avatar & virtual characters/concierges

Visual search Davincisinquest.tv

Google Custom City/town site—Google custom example

City/town site—Google custom example

MIKON for www.mikon.com --international icon – visual search via badges, icons, logo-types www.hollywood2020.blogs.com Joyce Schwarz blog, www.joycecom.com , 310-822-3119