FUTURE OF SHENYANG CHINA Joyce Schwarz

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Economic development and toruism expert Joyce Schwarz was asked by Holmes Stoner, Pac Rim Chamber founder to create this presentation. For more info: joycecom@aol.com

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FUTURE OF SHENYANG CHINA Joyce Schwarz

  1. 1. Shenyang/US Chamber & VIP Economic Development Program, 2004 Prepared by: Holmes Stoner and Joyce Schwarz China International Business Council January 2, 2004 [email_address]
  2. 2. Background CIBC –China International Business Council <ul><li>The China International Business Council is a trade organization headed by international business and advertising impressario Holmes Stoner and Joyce Schwarz, marketing expert with strong background in economic development, hospitality and new product launches. Holmes & Schwarz are backed by a veteran team of recognized international trade, import, export, manufacturing, retail, services and equity specialists. </li></ul>
  3. 3. Economic Development & Tourism Experience <ul><li>The CIBC background of experience includes economic development, trade, conference organizing, editorial, advertising and marketing services for such clients as: </li></ul><ul><li>Government of Brazil *State of Hawaii </li></ul><ul><li>Alaska Trade Council *Camp Colorado </li></ul><ul><li>Australian Trade Commission *Fiji Fantastic </li></ul><ul><li>Pacific Rim Trade Conference *Paris Internet/ITV </li></ul>
  4. 4. CIBC Services <ul><li>Economic Development Programs </li></ul><ul><li>Trade Missions </li></ul><ul><li>Chamber of Commerce seminars/tours </li></ul><ul><li>Newsletter Writing/editing </li></ul><ul><li>International Conference organizing/promoting </li></ul><ul><li>Brochure/direct response creation/design. </li></ul><ul><li>Market Research/Reports </li></ul><ul><li>Business development advising </li></ul><ul><li>Partnership and Alliance creation </li></ul><ul><li>Technology Transfer </li></ul><ul><li>Venture catalysts </li></ul><ul><li>Industry relations </li></ul><ul><li>US Familiarization trips </li></ul><ul><li>White papers, Economic Updates </li></ul>
  5. 5. Program Shenyang Economic Development <ul><li>PROGRAM ELEMENTS </li></ul><ul><li>* Shenyang business development white paper/backgrounder . </li></ul><ul><li>a) Business history Shenyang </li></ul><ul><li>b) Multinational firms Shenyang </li></ul><ul><li>c) Industry vertical overview Shenyang </li></ul><ul><li>d) Investment opportunities Shenyang </li></ul><ul><li>e) Projects in progress f) Future Opportunities </li></ul><ul><li>g) Long range view Shenyang </li></ul>
  6. 6. SHENYANG QUARTERLY <ul><li>CIBC will develop a quarterly newsletter/update for Shenyang to be emailed to more than 5,000 top US business leaders, chamber of commerce managers, state and federal commerce directors, Fortune 500 executives, Business Press and other VIP’s. </li></ul>
  7. 7. SHENYANG PROMOTIONAL KIT <ul><li>Research, write and edit a promotional kit for Shenyang business and industry. </li></ul><ul><li>2 pocket folder/slick cover </li></ul><ul><li>Fact sheet Shenyang business/industry </li></ul><ul><li>List of Multinational companies Shenyang </li></ul><ul><li>Overview industry verticals Shenyang—manufacturing, retail, technology, education, biotech, medical and more. </li></ul>
  8. 8. Shenyang English Langauge Economic Development CD <ul><li>Edit China language CD to include photos and maps Shenyang </li></ul><ul><li>Enterprize opportunities Shenyang </li></ul><ul><li>Charts and graphs detailing economic overview Shenyang/China </li></ul><ul><li>Message from Mayor other Shenyang VIP’s </li></ul><ul><li>Promote Shenyang Trade mission and Fall, 2004 Forum for Economic Development for U.S. </li></ul>
  9. 9. Shenyang Website <ul><li>Link CIBC Shenyang Trade site to Shenyang website. </li></ul><ul><li>Search engine optimization for Shenyang – so that it comes up higher in web searches like google. </li></ul><ul><li>Links to other VIP business partnerships ie Chambers of Commerce/Trade Councils. </li></ul>
  10. 10. Shenyang Webcast <ul><li>Organize a webcast with Shenyang officials and consulate VIP for US business VIP’s </li></ul><ul><li>Use online firm such as Webex to provide powerpoint and audio webcast. </li></ul><ul><li>Use VoIP (voice over Internet protocol) for lowcost webcast. </li></ul><ul><li>Cache (save and post) webcast on website </li></ul>
  11. 11. SEE SHENYANG Campaign <ul><li>Webcam at Shenyang airport/printing plant– wherever mayor thinks is good location for 24/7 webcam. </li></ul><ul><li>Quarterly update of industry photos for Shenyang ie new Walmart store, new plants. </li></ul><ul><li>Shenyang brochure –industry photos, facts, editorial background, message mayor. </li></ul>
  12. 12. Shenyang Chamber Tour <ul><li>Organize chamber tour for more than 100 top Chamber of Commerce leaders to Shenyang </li></ul><ul><li>Direct response campaign to promote trip. </li></ul><ul><li>US speaking engagements promoting trip. </li></ul><ul><li>Email campaign to advertise trip. </li></ul><ul><li>Special webpage detailing trip program. </li></ul>
  13. 13. Shenyang International Business Forum, Sept.2004 <ul><li>Invite VIP’s from more than 100 top Fortune 500 companies to Shenyang in conjunction with Chamber trip. </li></ul><ul><li>Set up exhibition area in Shenyang hotel for Fortune 500 company exhibits. </li></ul><ul><li>Arrange seminars for US and China business leaders as to how to do business US/Shenyang “Building the Future Together” </li></ul>
  14. 14. Shenyang Business PR <ul><li>Create a list of top business editors and writers. </li></ul><ul><li>Send monthly press release on Shenyang to these editors in US </li></ul><ul><li>Do personal meetings with these editors </li></ul><ul><li>Target Publications: </li></ul><ul><li>BUSINESS WEEK US NEWS & WORLD REPORT WALL ST JOURNAL USA TODAY ECONOMIST LA BUSINESS JOURNAL </li></ul><ul><li>(and more than 75 other top editors/writers. </li></ul>
  15. 15. SCHEDULE OF FEES <ul><li>White Paper Shenyang (includes research, writing, editing, printing and distribution to top leaders) plus digital version. Fee: $2500 </li></ul><ul><li>Shenyang Quarterly Newsletter (includes printing, digital version, writing, editing and distribution/promotion: 4 issues @$1500 each = Fee: $6,000 annual. </li></ul><ul><li>Shenyang Promotional Kit (includes research, writing, editing, photo duplication, slides, JPEG digital online virtual promo kit) Fee: $5,000 </li></ul>
  16. 16. Schedule of fees cont’d <ul><li>ENGLISH LANGUAGE CD (includes editing, soundtrack, packaging, duplication for 2000 CDs. Production $5,000 </li></ul><ul><li>Duplication/cover $2500 </li></ul><ul><li>TOTAL FEE: $7500.00 </li></ul><ul><li>SHENYANG WEBSITE LINK/HOMEPAGE FOR SHENYANG FORUM $2500. </li></ul>
  17. 17. Shenyang Business/Economic Development PR Plan <ul><li>Monthly press release writing and distribution to top 100 trade and business press in United States. </li></ul><ul><li>(12 press releases annually) </li></ul><ul><li>Virtual Press Office for Shenyang online –linked to Shenyang Website. </li></ul><ul><li>Business/feature story development/interviews with mayor and other Shenyang VIP’s. </li></ul><ul><li>FEE: $5,000.00 </li></ul>
  18. 18. FEE SCHEDULE <ul><li>FEE SCHEDULE: White Paper…………………….. $2500. </li></ul><ul><li>SHENYANG QUARTERLY ….$6000. </li></ul><ul><li>SHENYANG PROMO KIT …….$5000 </li></ul><ul><li>SHENYANG Eng language CD $7500 </li></ul><ul><li>SHENYANG WEB LINK/PAGE $2500 </li></ul><ul><li>SHENYANG WEBCAST ………$2500 </li></ul><ul><li>SHENYANG CHAMBER TRADE </li></ul><ul><li>MISSION/PROMO $7500 </li></ul><ul><li>SHENYANG BUSINESS FORUM $7500 </li></ul><ul><li>SEE SHENYANG BROCHURE/CAMPAIGN $5000 </li></ul><ul><li>SHENYANG BUSINESS PR PROGRAM $5,000 </li></ul><ul><li>TOTAL: $51,000 </li></ul>
  19. 19. Shenyang Business Forum <ul><li>Invitations to select 100 VIP’s from Fortune 1000 leaders. </li></ul><ul><li>Tie in with Forbes/Business Week and CEO and CIO Magazine to get VIP’s to attend Business Forum in Shenyang </li></ul><ul><li>Direct mail campaign to top 1000 leaders including website link and email followup. </li></ul><ul><li>Fee includes list development, creation, links and partnerships with trade publications and followup. $7500.00 </li></ul>
  20. 20. Shenyang Chamber Trade Mission, September 2004 <ul><li>Email invitation to Trade Mission </li></ul><ul><li>Slide/multimedia presentation promoting Trade Mission </li></ul><ul><li>Speaking engagements to major US midwest chambers promoting trip ie Cleveland, Detroit, Minneapolis, Indiana, Pennsylvania and heartland/industrial area leaders </li></ul><ul><li>Includes promotion, presentation and speaking engagements/website links $7500.00 </li></ul>
  21. 21. See Shenyang Campaign <ul><li>BROCHURE – create brochure/overview for economic development campaign. Write, edit and design and print brochure. (2500) </li></ul><ul><li>Online posting of brochure and distribution with cover letter from mayor for direct response campaign. </li></ul><ul><li>Email Updates for See Shenyang </li></ul><ul><li>TOTAL FEE: $5,000.00 </li></ul>
  22. 22. Schedule of fees cont’d <ul><li>Shenyang Economic Development Webcast –includes organizing, invitations to 100 VIP business leaders, technology, VoIP arrangements and cache/storage on website for future including written/printed transcript. </li></ul>

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