Ways to understand fans - social network analysis
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Ways to understand fans - social network analysis

on

  • 2,972 views

BabelCamp lecture about social network analysis

BabelCamp lecture about social network analysis

Statistics

Views

Total Views
2,972
Views on SlideShare
1,884
Embed Views
1,088

Actions

Likes
7
Downloads
13
Comments
2

5 Embeds 1,088

http://www.lupa.cz 852
http://m.lupa.cz 159
https://twitter.com 74
http://plus.url.google.com 2
https://www.rebelmouse.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ways to understand fans - social network analysis Presentation Transcript

  • 1. Ways to understand fans 31. 8. 2013 BabelCamp Josef Šlerka
  • 2. Who am I? In social media res...
  • 3. http://www.lajkovani.cz/sna/egonetwork/network
  • 4. YouTube Network affiliate network
  • 5. YouTube video network established based on so-comments network people as filter examples: top 200 videos about EU top 200 videos about Iveta Bartošová
  • 6. http://www.lajkovani.cz/sna/evropskaunie/network/
  • 7. Facebook pages network
  • 8. University CUNI, MUNI, TUL, UJEP
  • 9. Political party ČSSD, ODS, KSČM, Svobodní, Zelení, Ano 2011, Zemanovci http://www.lajkovani.cz/sna/politicke%20strany/
  • 10. Twitter affinity score
  • 11. Affinity score The affinity score related to an account, shows the relationship between audiences of two accounts. That is, the affinity score estimates how many times more likely you are to reach an audience who visits a specific account versus an audience of Twitter overall.
  • 12. It’s coffee time! global vs local
  • 13. @mama_coffee mamaVodickova 177.753675584478 kavalerie 48.175977169816 Mujsalekkavy 46.1039848326985 ChilliJulie 45.7080880074373 apetitonline 45.3157439043691 Sklizenocz 29.9180212412316 jiznisvah 28.9664865419913 FastFoodZurnal 27.6363555253194 doubleshot_cz 25.8426497580511 AnoSefe 18.8545863030679 CzechPlease 17.3555802803147 zufanek 14.5468220386471
  • 14. @kavarnaspolek nickname afinita kavarnaspolek 549.948215798889 kavalerie 96.72726712950850 poznejbrno 59.06514538093490 Sklizenocz 53.04695304695300 BrnoNow 45.55000528475650 doubleshot_cz 29.681623266176400 ZitBrno 29.300623126176400 kasparek 22.67507907830210 honzabocek 21.52188891841140 scukcz 10.88755675844950
  • 15. Facebook interest positioning Who are yours friends?
  • 16. Facebook affinity score... ... it’s again same song! Tell me what you like and I know who are you...
  • 17. Looking for patterns Once again about universities, but from students point of view....
  • 18. page_name affinity Univerzita Karlova v Praze 249.013623166828 Filozofická fakulta Univerzity Karlovy 170.78410311493 UKáčko.cz - Portál studentů UK 150.541369926466 Přiznání UK 92.364868557687 Najdi job s humanitním diplomem 54.7287900533932 Charles University in Prague 47.1009870827052 Městská knihovna v Praze 41.2397098993088 Česká Pozice 28.3997891996654 Pražský Majáles official 22.28967689494 FakultaRoku.cz 21.1089220377146 iHNed.cz 18.5520108001244 Co je v Praze zadarmo 15.6563943323852 Nicolas Winton - skromný hrdina modest HERO 14.6695836400086 Miluju Prahu 14.3667928161124 Lékaři bez hranic / Médecins Sans Frontières MSF 13.9188024912674 DOX 13.6936544259199 Časopis Respekt 11.4951104331943 VÁCLAV HAVEL 11.1482623609716 TOP 09 10.2534171484458 Časopis Reflex 9.20396554035302 ČT24 9.14036554691546 Má to smysl, třídím odpad! 9.03511138446454 Nevolili jsme Zemana a jsme na to hrdí 8.41889074358553 Karel Schwarzenberg 6.13784398672189 Zoo Praha 6.10777242753154
  • 19. page_name affinity Masarykova univerzita 413.641822252786 LeMUr.mu 280.528448461889 Měsíčník Masarykovy univerzity Muni.cz 274.96012196949 MUNIE 263.33447276134 Masarykovy debaty 177.386577203187 Milujeme vědu 171.380861005727 Fakulta sociálních studií Brno 166.073516242171 IS.muni 161.302124924837 Studuj na MUNI 138.962003259688 Moravská zemská knihovna 131.66723638067 Masaryk University 125.873913768786 Přiznání MUNI 94.8209402026151 Žít Brno 70.7226124318053 Bar, který neexistuje 68.1758226390347 Co je v Brně zadara? 49.224201343644 Opráski sčeskí historje 30.2173930510901 Brno 29.8534637809412 Primát.cz 22.207791375832 Brněnský Majáles official 20.8308459899836 BRNO 18.9990890180394 Slevomat Brno 17.2908117690309 Časopis Respekt 11.8928757888494 TOP 09 10.5907971118425 Anglická slovíčka, která vás ve škole nenaučí 10.3405846645198 DOBA Magazín 7.84652045044661 votocvohoz.cz 5.93564477679302 ČT24 5.79717986523489 Karel Schwarzenberg 4.72392294102721
  • 20. Žurnál Univerzity Palackého 1143.81067961165 Majáles Univerzity Palackého 711.974110032362 Helena v krabici 672.408640546816 Univerzita Palackého 631.964364518976 Vychytaný kurzy na UP Olomouc 519.703026841805 Knihovna Univerzity Palackého v Olomouci 403.044279659217 Filozofická fakulta Univerzity Palackého v Olomouci 336.305810025261 Přiznání UPOL 299.734046356006 Brigády Olomouc 297.285941108008 Přírodovědecká fakulta Univerzity Palackého v Olomouci 259.342997739061 Akademik sport centrum UP 257.092945325633 Informační centrum Olomouc 213.583470610914 Muzeum umění Olomouc / Olomouc Museum of Art 206.28129481182 Palacký University, Olomouc 201.941747572816 Divadlo Tramtarie 196.429256686749 Academia Film Olomouc 195.228622992715 Jazz Tibet Club 193.71117498245 Kino Metropol 190.751021007068 Párty Olomouc 183.734848941687 Vánoční trhy Olomouc 159.118981638518 15 minut - Club & Pub 137.704822225631 Black Stuff Irish Pub 136.466040950579 S-cube 118.440393100628 Šantovka Olomouc 106.960671383907 Najdi job s humanitním diplomem 51.1742586605716 FakultaRoku.cz 38.9387882249104 Olomouc, Czech Republic 35.0377029641298 Olomouc CITY 26.0951603514148 Regiojet 25.3873494068592 Anglická slovíčka, která vás ve škole nenaučí 16.938895468194 "Rožni" 12.3232060979858 Návody "udělej si sám" 11.1310844654486 Časopis Respekt 10.2047005848078 votocvohoz.cz 6.35071938529875 TOP 09 6.30469015600228 Nad alkoholem jeste nikdo nevyhral, ale moravaci s nim remizovali :D 6.19308740875342
  • 21. page_name affinity Studentská unie Technické univerzity v Liberci 1086.22994652406 Akademické sportovní centrum TU v Liberci 1015.625 Technická univerzita v Liberci 705.266497461929 Přiznání TUL 572.183098591549 TULáci 544.321895424837 Studenti TUL 454.927211646137 Kavárna Bez konceptu 396.930756159728 TUL - ekonomická fakulta 369.856154406409 Bazén Liberec 91.5164857669466 Kolej Roku.cz 66.5142817690456 Liberec 55.0837364409264 Liberec, Czech Republic 42.1619964147561 OC NISA Liberec 36.6746195511994 ZOO Liberec Official 36.1818667616673 30ti denní výzva 6.75004747286135 ČT24 5.39359147531142
  • 22. Full segmentations Transactions data Online behavior Facebook positioning
  • 23. Postup segmentation from transaction and other data enriched for typical affinities in Facebook preferencies to the average population in each segment conjunction of both systems Social Insight Finder (Ataxo & KPM Group)
  • 24. Some cases from the final analysis (a bit)
  • 25. č. 2 URBAN YUPIIES average revenue purchasing: goods, food, fun, less travel browsing: fun, food activity on the web: above average sex: the biggest number of men from the most buying segments significantly above average payment by card
  • 26. men: urban older teenager, after school, single or doesn’t have any serious relationship, has money, wants to show off price sensitive: dTest magazin technology: MobilMania.cz, Zive.cz entertainment: Fotbálek, Zelená, Show Jana Krause, Maxim
  • 27. women: students after or at university (faculty of the year), single or no serious relationship, have money for their needs want to show off, discuss fashion, brands – Starbucks, Botyk.cz, Fashion Days, CCC Boty, Zoot, Módní peklo image – Vodu z vodovodu Zdarma, Potřebuji
  • 28. č. 8 Men without money They don’t buy anything, but they do something and we know what they’re looking for.
  • 29. č. 8 Men without money insight: I search for, what would I buy, but I don’t have any money mix of men without money, many students (Státní maturity, Stáhněte si zadání) from smaller towns (Brno, Ostrava) passive entertainment: Vyžeň nudu betting: Tipsport, Onlajny.cz, Chance technical interests: Datart, Mobilmania, Asus, Škoda, Peugeot, Ford, Hyundai, Autosalon TV Prima
  • 30. Thank you! @josefslerka