This document summarizes an assignment to design visuals and a trophy to communicate the "5S" concept for quality improvement at L&T's Hazira campus in Gujarat, India. The 5S concept is based on the Japanese business philosophy of Kaizen, which aims to eliminate waste through continuous improvement. The designer was briefed by Mr. Jayant Arbatti, CEO of L&T's Hazira campus, and his colleague Attik Desai. The designer created transparent visuals and a trophy to depict transparency in human relations for implementing 5S and Kaizen.

1. Concept Quality perceived
and Interpreted visually
Part Two
By Ranjan R. I. Joshi
THANK YOU…

2. This was an assignment visualized for
L & T(Larsen & Toubro Limited, also known as L&T is an Indian multi‐national conglomerate headquartered
in Mumbai, Maharashtra, India.[3] It was founded by Danish engineers taking refuge in India, as well as an Indian financing
partner.[4] The company has business interests in engineering, construction, manufacturing goods, information technology,
and financial services, and also has an office in the Middle‐East and other parts of Asia.[5] ) Hazira plant in
Gujarat
L & T's Hazira campus is a multi‐facility campus that covers a Modular Fabrication Facility
(MIFF), and Heavy Engineering & Shipbuilding, and Power equipment manufacturing facilities.
This modern, coastal complex is situated on a 200 acre plot near Surat in Gujarat.
The factory buildings cover over 34,500 sq. m. and the complex has a load‐out quay on the
banks of the river Tapi close to the Arabian Sea.
Kaizen (改善?), Japanese for "improvement." When used in the business sense and applied to
the workplace, kaizen refers to activities that continuously improve all functions and involve all
employees from the CEO to the assembly line workers. It also applies to processes, such as
purchasing and logistics, that cross organizational boundaries into the supply chain.[1] It has
been applied in healthcare,[2] psychotherapy,[3] life‐coaching, government, banking, and other
industries.
By improving standardized activities and processes, kaizen aims to eliminate waste (see lean
manufacturing). Kaizen was first implemented in several Japanese businesses after the Second
World War, influenced in part by American business and quality management teachers who
visited the country. It has since spread throughout the world[4] and is now being implemented
in environments outside of business and productivity.
The 5 Steps are as follows:
Sort: Sort out & separate that which is needed & not needed in the area.
Straighten: Arrange items that are needed so that they are ready & easy to use. Clearly
identify locations for all items so that anyone can find them & return them once the
task is completed.
Shine: Clean the workplace & equipment on a regular basis in order to maintain
standards & identify defects.
Standardize: Revisit the first three of the 5S on a frequent basis and confirm the
condition of the Bemba using standard procedures.
Sustain: Keep to the rules to maintain the standard & continue to improve every day.
They approached me to design and visualize trophy and visuals to
communicate this “5S” movement based on the following world famous
quality improvement concept‐ KAIZEN. I created these visuals and the
TROPHY in transparent material to depict the transparency in human
relations. I must thanks Mr. Jayant Arbatti the CEO in L & T's Hazira
campus with his colleague Attik Desai briefing me correctly.

19. The Concept of
CREATIVITY
An assignment created for Graphic Design Student.
Student is Rahul Ajgaonkar