SEO Masterclass - Checklists to make you Rich and Sexy
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The slides from my SEO masterclass webinar for SEMrush
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SEO Masterclass - Checklists to make you Rich and Sexy
- 1. @MrJonPayne #semrushlive SEO MASTERCLASS CHECKLISTS TO MAKE YOU RICH AND SEXY
- 2. @MrJonPayne #semrushlive LETS TALK ABOUT • Tech SEO – Get it right at the start • Tech SEO – Keeping it right • Q&A
- 3. @MrJonPayne #semrushlive I’M JON. NICE TO MEET YOU • Launched 1st Ecommerce Site:1997 • Founded web dev agency: 2000 • Focussed on SEO: 2007 • Part of a creative, clever team
- 4. @MrJonPayne #semrushlive NOISY LITTLE MONKEY • UK based Search & Social Media Agency • Mission: Unlock Potential, Online • Our clients should fire us in a year
- 5. @MrJonPayne #semrushlive THE COMPANY WE KEEP • £5m - £750m Turnover • Ecommerce • Retail • Manufacturing • Engineering • Legal • Recruitment
- 7. RICH ☑
- 11. @MrJonPayne #semrushlive CHECK LISTS YOU NEED #FTW • A check list for new sites / site moves • Pre Launch • Launch • Post Launch • A monthly check list
- 12. @MrJonPayne #semrushlive BASIC, SOMETIMES BORING But without a solid base, the wheels will fall off and you’ll lose your job, client, income.
- 13. PRE LAUNCH
- 14. @MrJonPayne #semrushlive PRE LAUNCH HIGHLIGHTS • CONTENT • Crawl existing site (ignore robots.txt) – SEO Spider • Create 301 / 302 redirect map – Excel Template • Check lang / alt lang targeting • TECH • Check 404 returns a 404 not 200 – Redirect Path • Check NAP-LOP Schema – Structured Data Testing Tool • Check page speed – Web Page Test & Page Speed Insights • Check quality of URLs, Page Titles, Alt Text, Meta Descriptions – SEO Spider • Check rel canonicals – SEO Spider • Check ranking of current site – AWR + Buy Proxies
- 15. @MrJonPayne #semrushlive PRE LAUNCH HIGHLIGHTS • ANALYTICS • Check it’s the correct account / property • Plan for goal retirement / new goals • Check site search is enabled • Exclude relevant IPs – yours, the devs, the client, the PR company… • MOBILE • Run it through a Device Lab – Open Device Lab • Test using Google’s Mobile-Friendly Test
- 16. LAUNCH
- 17. @MrJonPayne #semrushlive LAUNCH HIGHLIGHTS • DUPLICATION • Check http / https – Screaming Frog • Check sub domains – Screaming Frog • Check Titles, Meta Desc – Screaming Frog • Check canonicals – Screaming Frog • SANITY • No referring to resources on dev / staging server – Screaming Frog • Dev site taken down • 301 / 302 working correctly (follow a few deep ones!) – Redirect Path • Remove no index in head, wordpress options, etc • Remove disallow in robots.txt
- 18. @MrJonPayne #semrushlive LAUNCH HIGHLIGHTS • WEBMASTER SHIZZLE • Create, sitemap(s). Exclude redundant stuff (Or untick them in YOAST) • Upload to Google & Bing • Check lang / alt lang(s) being picked up • Check language targeting being picked up • Speed Test homepage – Web Page Test & Page Speed Insights (TTFB) • Speed Test deep pages – Web Page Test & Page Speed Insights • Annotate Analytics • Check rankings – AWR + Buy Proxies
- 19. POST LAUNCH
- 20. @MrJonPayne #semrushlive POST LAUNCH HIGHLIGHTS • TEST ALL THE FORMS • ACTUALLY BUY SOMETHING • 1 DAY • Speed test homepage • Speed test deep pages • 1 WEEK • Speed Test • Check WMT for issues (watch for the pages of the ancients) Twitter: @NoisyMonkey
- 21. @MrJonPayne #semrushlive LAUNCH CHECK LISTS • MONKEY BASED: • http://www.NoisyLittleMonkey.com/new-site-checklist/ • OTHERS: • http://www.semrush.com/tips/free-website-seo-check/ • http://www.sitevisibility.co.uk/seo-website-migration-checklist/ • http://moz.com/blog/an-seo-checklist-for-new-sites-whiteboard-friday
- 22. MONITORING
- 23. @MrJonPayne #semrushlive MONTHLY CHECK ESSENTIALS • IN SEARCH CONSOLE look at ‘content keywords’ • Is there stuff that hits your eye wrong?
- 24. @MrJonPayne #semrushlive MONTHLY CHECK ESSENTIALS • TTFB • Home Page, Deep Page, Popular Pages - Web Page Test & Page Speed Insights • RELIABILITY • Check uptime - Pingdom • MONTHLY CHECK ESSENTIALS
- 25. @MrJonPayne #semrushlive MONTHLY CHECK ESSENTIALS • CRAWL • WMT URLs crawled vs Screaming Frog • 404 errors in WMT • Sitemap errors in WMT • BACKLINKS • Are these going up naturally? Majestic • RANKING • Stable / Climbing? • MONTHLY CHECK ESSENTIALSTwitter: @NoisyMonkey
- 26. @MrJonPayne #semrushlive TECH SEO CHECKLISTS #FTW • EVOLVE YOUR OWN • If you’re not innovating you’re stagnatingTwitter: @NoisyMonkey
- 27. RICH SEXY ☑ ☑
Editor's Notes
- Mention page speed insights can minfy resources
- Use the ‘External links’ tab in Screaming Frog
- Exclude obvious parameters too