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Fan Culture & Online Communities
 

Fan Culture & Online Communities

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    Fan Culture & Online Communities Fan Culture & Online Communities Presentation Transcript

    • Fan Culture & Online Communities Pratt Institute October 2, 2010
    • What’s Online Community?
      • A social network like Facebook or MySpace,
      • A micro-blogging site like Twitter or Friendfeed,
      • A Massively Multiplayer Online Game (MMOs) like World of Warcraft
      • A Virtual World like Gaia Online or Free Realms
      • Instant Messaging programs like MSN or AOL
    • Engaging Brands: Games
    • Engaging Brands: Kids
      • http://animaljam.com
      • http://animaljamrush.blogspot.com/
      • http://www.screentoaster.com/watch/stUE5RQUJNRFtXQ1RUXV1cUVRT/animal_jam_video
      • http://www.youtube.com/user/Raleigh309#p/u/4/Yq4i7pXAYos
    • Engaging Brands: Music
      • http://twitter.com/ladygaga
      • http://www.youtube.com/okgo
      • http://twitter.com/johnlegend
      • http://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_game
    • Engaging Fans!
      • http://www.youtube.com/oldspice
      • http://layertennis.com/
      • http://vimeo.com/drhorrible
      • http://www.youtube.com/results?search_query=party+in+the+usa&aq=f
    • Engaging Fans: Behaviors
    • Engaging Fans: Tools
    • Characteristics
      • Interactive
      • Instant
      • Gratifying
      • Acknowledge/ Celebrate/ Reward
    • Info Sources: Academics
      • Henry Jenkins
        • http://www.henryjenkins.org/
      • danah boyd
        • http://www.danah.org/
      • Sarah Grimes
        • http://gamineexpedition.blogspot.com/
      • Tanya Byron
        • http://www.professortanyabyron.com/
    • Info Sources: Trade
      • TrendSpotting
      • Ypulse
      • Cynopsis
      • Creativity-online
      • IzzyNeis.com
      • Youtube
      • Twitter trends
      • Facebook
      • Google Zeitgeist
    • THANKS! Joi Podgorny (.com, @gmail, skype) twitter: joipod