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  • 1. Fan Culture & Online Communities Pratt Institute October 2, 2010
  • 2. What’s Online Community?
    • A social network like Facebook or MySpace,
    • A micro-blogging site like Twitter or Friendfeed,
    • A Massively Multiplayer Online Game (MMOs) like World of Warcraft
    • A Virtual World like Gaia Online or Free Realms
    • Instant Messaging programs like MSN or AOL
  • 3. Engaging Brands: Games
  • 4. Engaging Brands: Kids
  • 5.
    • http://animaljam.com
    • http://animaljamrush.blogspot.com/
    • http://www.screentoaster.com/watch/stUE5RQUJNRFtXQ1RUXV1cUVRT/animal_jam_video
    • http://www.youtube.com/user/Raleigh309#p/u/4/Yq4i7pXAYos
  • 6. Engaging Brands: Music
    • http://twitter.com/ladygaga
    • http://www.youtube.com/okgo
    • http://twitter.com/johnlegend
    • http://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_game
  • 7. Engaging Fans!
    • http://www.youtube.com/oldspice
    • http://layertennis.com/
    • http://vimeo.com/drhorrible
    • http://www.youtube.com/results?search_query=party+in+the+usa&aq=f
  • 8. Engaging Fans: Behaviors
  • 9. Engaging Fans: Tools
  • 10. Characteristics
    • Interactive
    • Instant
    • Gratifying
    • Acknowledge/ Celebrate/ Reward
  • 11. Info Sources: Academics
    • Henry Jenkins
      • http://www.henryjenkins.org/
    • danah boyd
      • http://www.danah.org/
    • Sarah Grimes
      • http://gamineexpedition.blogspot.com/
    • Tanya Byron
      • http://www.professortanyabyron.com/
  • 12. Info Sources: Trade
    • TrendSpotting
    • Ypulse
    • Cynopsis
    • Creativity-online
    • IzzyNeis.com
    • Youtube
    • Twitter trends
    • Facebook
    • Google Zeitgeist
  • 13. THANKS! Joi Podgorny (.com, @gmail, skype) twitter: joipod