What are they doing?!
Current trends in the kids digital space
10.2.13
Joi Podgorny
Director of Community Engagement
Smart...
Who am I?
Kids Entertainment Veteran
20 years front line and
strategic Customer Service
15 years in interactive
strategy,
...
What brands have I
worked on?
Why am I here?

To let you in on some known (and not so known)
trends that are keeping the kiddos busy
in the digital spac...
So...
What ARE they doing?
Games Games Games
DS
Flash sites
Tablets
Phones
Consoles
What ELSE
are they doing?
Videos Videos Videos
watching
commenting
making
sharing
Real Life Host Videos
Anything else?
User Generated Content
Blogs, Wikia
Fan Fic, Fan Art
Minecraft
Music Videos, How to
AJ Blogs
Fan Art
How to/Codes/Cheats
And...
MUSIC VIDEOS!
Oh, how they love to
make music videos...
AJ Fans LOVE to make
them

See more at
http://youtube.com/PlayAnimalJam
A few more things...
Dual screens

Trolling/Shaming

Acronyms

Filter Dodging

Glitch Culture

>13 yr old sites/apps

Mult...
Questions?
Joi Podgorny
joi@animaljam.com
http://joipodgorny.com
@joipod
What are the kids doing online? Keynote for CARU National Conference
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What are the kids doing online? Keynote for CARU National Conference

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What are the kids doing online? Keynote for CARU National Conference

  1. 1. What are they doing?! Current trends in the kids digital space 10.2.13 Joi Podgorny Director of Community Engagement Smart Bomb Interactive
  2. 2. Who am I? Kids Entertainment Veteran 20 years front line and strategic Customer Service 15 years in interactive strategy, community/moderation and social media management (I was #2300 on Twitter, nbd) I love charts, pugs, most TV, mashed potatoes & adventure
  3. 3. What brands have I worked on?
  4. 4. Why am I here? To let you in on some known (and not so known) trends that are keeping the kiddos busy in the digital space
  5. 5. So... What ARE they doing? Games Games Games DS Flash sites Tablets Phones Consoles
  6. 6. What ELSE are they doing? Videos Videos Videos watching commenting making sharing
  7. 7. Real Life Host Videos
  8. 8. Anything else? User Generated Content Blogs, Wikia Fan Fic, Fan Art Minecraft Music Videos, How to
  9. 9. AJ Blogs
  10. 10. Fan Art
  11. 11. How to/Codes/Cheats
  12. 12. And... MUSIC VIDEOS! Oh, how they love to make music videos...
  13. 13. AJ Fans LOVE to make them See more at http://youtube.com/PlayAnimalJam
  14. 14. A few more things... Dual screens Trolling/Shaming Acronyms Filter Dodging Glitch Culture >13 yr old sites/apps Multi-Tasking Parental CC Fraud Watching others play State of Moderation Lack of Parental Involvement/Understanding
  15. 15. Questions? Joi Podgorny joi@animaljam.com http://joipodgorny.com @joipod

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