Fan Culture & Online Communities

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Fan Culture & Online Communities

  1. 1. Fan Culture & Online Communities Pratt Institute October 2, 2010
  2. 2. What’s Online Community? <ul><li>A social network like Facebook or MySpace, </li></ul><ul><li>A micro-blogging site like Twitter or Friendfeed, </li></ul><ul><li>A Massively Multiplayer Online Game (MMOs) like World of Warcraft </li></ul><ul><li>A Virtual World like Gaia Online or Free Realms </li></ul><ul><li>Instant Messaging programs like MSN or AOL </li></ul>
  3. 3. Engaging Brands: Games
  4. 4. Engaging Brands: Kids
  5. 5. <ul><li> http://animaljam.com </li></ul><ul><li> http://animaljamrush.blogspot.com/ </li></ul><ul><li> http://www.screentoaster.com/watch/stUE5RQUJNRFtXQ1RUXV1cUVRT/animal_jam_video </li></ul><ul><li> http://www.youtube.com/user/Raleigh309#p/u/4/Yq4i7pXAYos </li></ul>
  6. 6. Engaging Brands: Music <ul><li>http://twitter.com/ladygaga </li></ul><ul><li>http://www.youtube.com/okgo </li></ul><ul><li>http://twitter.com/johnlegend </li></ul><ul><li>http://en.wikipedia.org/wiki/Campaign_timeline_of_the_Year_Zero_alternate_reality_game </li></ul>
  7. 7. Engaging Fans! <ul><li>http://www.youtube.com/oldspice </li></ul><ul><li>http://layertennis.com/ </li></ul><ul><li>http://vimeo.com/drhorrible </li></ul><ul><li>http://www.youtube.com/results?search_query=party+in+the+usa&aq=f </li></ul>
  8. 8. Engaging Fans: Behaviors
  9. 9. Engaging Fans: Tools
  10. 10. Characteristics <ul><li>Interactive </li></ul><ul><li>Instant </li></ul><ul><li>Gratifying </li></ul><ul><li>Acknowledge/ Celebrate/ Reward </li></ul>
  11. 11. Info Sources: Academics <ul><li>Henry Jenkins </li></ul><ul><ul><li>http://www.henryjenkins.org/ </li></ul></ul><ul><li>danah boyd </li></ul><ul><ul><li>http://www.danah.org/ </li></ul></ul><ul><li>Sarah Grimes </li></ul><ul><ul><li>http://gamineexpedition.blogspot.com/ </li></ul></ul><ul><li>Tanya Byron </li></ul><ul><ul><li>http://www.professortanyabyron.com/ </li></ul></ul>
  12. 12. Info Sources: Trade <ul><li>TrendSpotting </li></ul><ul><li>Ypulse </li></ul><ul><li>Cynopsis </li></ul><ul><li>Creativity-online </li></ul><ul><li>IzzyNeis.com </li></ul><ul><li>Youtube </li></ul><ul><li>Twitter trends </li></ul><ul><li>Facebook </li></ul><ul><li>Google Zeitgeist </li></ul>
  13. 13. THANKS! Joi Podgorny (.com, @gmail, skype) twitter: joipod

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