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Mediactive:<br />Using Media in a Networked Age<br />Dan Gillmor<br />
Agenda<br />0. Media Shift<br />1. Supply<br />1.1 Boundaries Blur<br />1.2 Market Failure<br />1.3 Good News<br />2. Dema...
0<br />Media Shift<br />
Media 0.1<br />
Media 0.5<br />
Media 1.0<br />
Media 1.1<br />
Media 1.5<br />
Media 2.0<br />
Media 2.5<br />
Media 3.0<br />
‘Democratized’ Media<br />Not in the sense of voting...<br />...but Participation<br />Creation/Production<br />Access<br />
2<br />Supply <br />
Who is a journalist?<br />Wrong question.<br />
Journalism<br />
Not Journalism<br />
Hmmm....<br />
AND, not OR<br />
Trade Association<br />
Innovation | Adaptation<br />(Good news: Trying New Things is Cheap)<br />
		 “(T)he low cost of failure means that someone with a new idea doesn&apos;t have to convince anyone else to let them try...
Start with good idea<br />Develop fast & launch<br />Fix what’s broken<br />Fail fast<br />Repeat<br />
3<br />Demand<br />
Photo by Stovak via Flickr<br />
Too Much Information<br />Photos by Eammon Sullivan and perspikace via Flickr<br />
Is It Accurate? Trustworthy?<br />Not Necessarily, in a ‘Photoshop’ World<br />
Not to Mention (ahem)…<br />
The (Eco)System Needs Repair<br />Photo by Frozen Coffee, via Flickr<br />
Photo by Curious Expeditions, via Flickr<br />
3<br />Principles<br />
  1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism<br />
Principles (for “consumers”)<br />Skepticism<br />Be skeptical of absolutely everything<br />
Professional<br />“Amateur”<br />Everything.<br />Local TV News<br />Mass<br />Typical Daily Newspaper<br />Niche<br />
Principles<br />Skepticism<br />Judgment<br />But not equally skeptical of absolutely everything<br />
Credibility Scale (BS Meter)<br />-30<br />0<br />+30<br />
Credibility Scale<br />*<br />Citizen Media (e.g. blogs)<br />Random Comments<br />-30<br />0<br />+30<br />* except the e...
Photo: LaughingSquid.com via Flickr<br />
Anonymous Speech<br />We must preserve anonymity<br />Especially when free speech can mean loss of liberty, or life<br />B...
Principles<br />Skepticism<br />Judgment<br />Research<br />Ask your own questions, especially when making big decisions<b...
Best place to start<br />Worst place to stop<br />
Principles<br />Skepticism<br />Judgment<br />Research<br />Free thinking<br />Go outside your comfort zone, in politics a...
Principles<br />Skepticism<br />Judgment<br />Research<br />Free thinking<br />Techniques<br />Create media<br />Understan...
Principles for Journalists<br />All of the above (principles for consumers) PLUS:<br />Thoroughness<br />
Principles for Journalists<br />Thoroughness<br />Accuracy<br />
Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />
Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />Independence<br />
Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />Independence<br />Transparency<br />
4<br />Mediactive<br />
Please help:dan@dangillmor.com+1.650.868.7528dangillmor.com<br />
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Dan Gillmor's talk at Joi's KMD Digital Journalism Class

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Dan Gillmor's talk at Joi's KMD Digital Journalism Class

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Transcript of "Dan Gillmor's talk at Joi's KMD Digital Journalism Class"

  1. 1. Mediactive:<br />Using Media in a Networked Age<br />Dan Gillmor<br />
  2. 2. Agenda<br />0. Media Shift<br />1. Supply<br />1.1 Boundaries Blur<br />1.2 Market Failure<br />1.3 Good News<br />2. Demand<br /> 2.1 Messy<br /> 2.2 “Public Failure”<br />3. Principles<br /> 3.1 Consumers<br /> 3.2 Creators <br />4. Mediactive<br />
  3. 3. 0<br />Media Shift<br />
  4. 4. Media 0.1<br />
  5. 5. Media 0.5<br />
  6. 6. Media 1.0<br />
  7. 7. Media 1.1<br />
  8. 8. Media 1.5<br />
  9. 9. Media 2.0<br />
  10. 10. Media 2.5<br />
  11. 11. Media 3.0<br />
  12. 12. ‘Democratized’ Media<br />Not in the sense of voting...<br />...but Participation<br />Creation/Production<br />Access<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. 2<br />Supply <br />
  33. 33. Who is a journalist?<br />Wrong question.<br />
  34. 34. Journalism<br />
  35. 35. Not Journalism<br />
  36. 36. Hmmm....<br />
  37. 37.
  38. 38.
  39. 39. AND, not OR<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43. Trade Association<br />
  44. 44.
  45. 45. Innovation | Adaptation<br />(Good news: Trying New Things is Cheap)<br />
  46. 46. “(T)he low cost of failure means that someone with a new idea doesn&apos;t have to convince anyone else to let them try it -- there are few institutional barriers between thought and action.” -- Clay Shirky<br />
  47. 47. Start with good idea<br />Develop fast & launch<br />Fix what’s broken<br />Fail fast<br />Repeat<br />
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58. 3<br />Demand<br />
  59. 59. Photo by Stovak via Flickr<br />
  60. 60. Too Much Information<br />Photos by Eammon Sullivan and perspikace via Flickr<br />
  61. 61. Is It Accurate? Trustworthy?<br />Not Necessarily, in a ‘Photoshop’ World<br />
  62. 62.
  63. 63. Not to Mention (ahem)…<br />
  64. 64. The (Eco)System Needs Repair<br />Photo by Frozen Coffee, via Flickr<br />
  65. 65. Photo by Curious Expeditions, via Flickr<br />
  66. 66. 3<br />Principles<br />
  67. 67. 1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism<br />
  68. 68. Principles (for “consumers”)<br />Skepticism<br />Be skeptical of absolutely everything<br />
  69. 69. Professional<br />“Amateur”<br />Everything.<br />Local TV News<br />Mass<br />Typical Daily Newspaper<br />Niche<br />
  70. 70. Principles<br />Skepticism<br />Judgment<br />But not equally skeptical of absolutely everything<br />
  71. 71. Credibility Scale (BS Meter)<br />-30<br />0<br />+30<br />
  72. 72.
  73. 73. Credibility Scale<br />*<br />Citizen Media (e.g. blogs)<br />Random Comments<br />-30<br />0<br />+30<br />* except the editorial page… <br />
  74. 74. Photo: LaughingSquid.com via Flickr<br />
  75. 75. Anonymous Speech<br />We must preserve anonymity<br />Especially when free speech can mean loss of liberty, or life<br />But, in almost all cases, anonymous speech lacks credibility<br />If a personal attack is anonymous, assume it is a lie<br />
  76. 76. Principles<br />Skepticism<br />Judgment<br />Research<br />Ask your own questions, especially when making big decisions<br />
  77. 77. Best place to start<br />Worst place to stop<br />
  78. 78. Principles<br />Skepticism<br />Judgment<br />Research<br />Free thinking<br />Go outside your comfort zone, in politics and culture<br />Be relentless with yourself<br />
  79. 79.
  80. 80.
  81. 81. Principles<br />Skepticism<br />Judgment<br />Research<br />Free thinking<br />Techniques<br />Create media<br />Understand how media persuade<br />
  82. 82.
  83. 83.
  84. 84.
  85. 85. Principles for Journalists<br />All of the above (principles for consumers) PLUS:<br />Thoroughness<br />
  86. 86.
  87. 87. Principles for Journalists<br />Thoroughness<br />Accuracy<br />
  88. 88.
  89. 89. Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />
  90. 90.
  91. 91.
  92. 92. Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />Independence<br />
  93. 93.
  94. 94. Principles for Journalists<br />Thoroughness<br />Accuracy<br />Fairness<br />Independence<br />Transparency<br />
  95. 95.
  96. 96.
  97. 97. 4<br />Mediactive<br />
  98. 98.
  99. 99. Please help:dan@dangillmor.com+1.650.868.7528dangillmor.com<br />
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