Dan Gillmor's talk at Joi's KMD Digital Journalism Class

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Dan Gillmor's talk at Joi's KMD Digital Journalism Class

Dan Gillmor's talk at Joi's KMD Digital Journalism Class

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Transcript

  • 1. Mediactive:
    Using Media in a Networked Age
    Dan Gillmor
  • 2. Agenda
    0. Media Shift
    1. Supply
    1.1 Boundaries Blur
    1.2 Market Failure
    1.3 Good News
    2. Demand
    2.1 Messy
    2.2 “Public Failure”
    3. Principles
    3.1 Consumers
    3.2 Creators
    4. Mediactive
  • 3. 0
    Media Shift
  • 4. Media 0.1
  • 5. Media 0.5
  • 6. Media 1.0
  • 7. Media 1.1
  • 8. Media 1.5
  • 9. Media 2.0
  • 10. Media 2.5
  • 11. Media 3.0
  • 12. ‘Democratized’ Media
    Not in the sense of voting...
    ...but Participation
    Creation/Production
    Access
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. 2
    Supply
  • 33. Who is a journalist?
    Wrong question.
  • 34. Journalism
  • 35. Not Journalism
  • 36. Hmmm....
  • 37.
  • 38.
  • 39. AND, not OR
  • 40.
  • 41.
  • 42.
  • 43. Trade Association
  • 44.
  • 45. Innovation | Adaptation
    (Good news: Trying New Things is Cheap)
  • 46. “(T)he low cost of failure means that someone with a new idea doesn't have to convince anyone else to let them try it -- there are few institutional barriers between thought and action.” -- Clay Shirky
  • 47. Start with good idea
    Develop fast & launch
    Fix what’s broken
    Fail fast
    Repeat
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58. 3
    Demand
  • 59. Photo by Stovak via Flickr
  • 60. Too Much Information
    Photos by Eammon Sullivan and perspikace via Flickr
  • 61. Is It Accurate? Trustworthy?
    Not Necessarily, in a ‘Photoshop’ World
  • 62.
  • 63. Not to Mention (ahem)…
  • 64. The (Eco)System Needs Repair
    Photo by Frozen Coffee, via Flickr
  • 65. Photo by Curious Expeditions, via Flickr
  • 66. 3
    Principles
  • 67. 1. Persuade News “Consumers” to be Active Media Users2. Persuade Journalists to do Better Journalism
  • 68. Principles (for “consumers”)
    Skepticism
    Be skeptical of absolutely everything
  • 69. Professional
    “Amateur”
    Everything.
    Local TV News
    Mass
    Typical Daily Newspaper
    Niche
  • 70. Principles
    Skepticism
    Judgment
    But not equally skeptical of absolutely everything
  • 71. Credibility Scale (BS Meter)
    -30
    0
    +30
  • 72.
  • 73. Credibility Scale
    *
    Citizen Media (e.g. blogs)
    Random Comments
    -30
    0
    +30
    * except the editorial page…
  • 74. Photo: LaughingSquid.com via Flickr
  • 75. Anonymous Speech
    We must preserve anonymity
    Especially when free speech can mean loss of liberty, or life
    But, in almost all cases, anonymous speech lacks credibility
    If a personal attack is anonymous, assume it is a lie
  • 76. Principles
    Skepticism
    Judgment
    Research
    Ask your own questions, especially when making big decisions
  • 77. Best place to start
    Worst place to stop
  • 78. Principles
    Skepticism
    Judgment
    Research
    Free thinking
    Go outside your comfort zone, in politics and culture
    Be relentless with yourself
  • 79.
  • 80.
  • 81. Principles
    Skepticism
    Judgment
    Research
    Free thinking
    Techniques
    Create media
    Understand how media persuade
  • 82.
  • 83.
  • 84.
  • 85. Principles for Journalists
    All of the above (principles for consumers) PLUS:
    Thoroughness
  • 86.
  • 87. Principles for Journalists
    Thoroughness
    Accuracy
  • 88.
  • 89. Principles for Journalists
    Thoroughness
    Accuracy
    Fairness
  • 90.
  • 91.
  • 92. Principles for Journalists
    Thoroughness
    Accuracy
    Fairness
    Independence
  • 93.
  • 94. Principles for Journalists
    Thoroughness
    Accuracy
    Fairness
    Independence
    Transparency
  • 95.
  • 96.
  • 97. 4
    Mediactive
  • 98.
  • 99. Please help:dan@dangillmor.com+1.650.868.7528dangillmor.com