The document summarizes key changes to Facebook in 2014. It notes that the Facebook timeline/page layout has changed, with the cover image now more prominent and important information consolidated. Facebook reach for some pages is up while down for others. It also discusses that Facebook ads are now bigger and easier to add calls-to-action to. The document promotes 10 online marketing courses and offers bonuses for a Facebook marketing course.

1. Facebook Changes 2014
What you need to know

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4. What we are going to cover in the next 30
minutes
• Facebook Timeline (Page) Changes
• What they mean for your Page and Marketing
• Facebook Reach – is it up or down?
• 10 Online Courses
• Facebook Ads – What’s new and why they can’t
be ignored
• 2 great bonus offers at the end

5. Key take away here is
change your Cover
Image if the Page
Name is covering
something important.
Always have a call-to-
action (CTA) on the
Cover Image

6. Source: Thomas Deneuville

7. About Section is
less prominent

8. Key take away here is
all your important
information is in one
place

9. Key take away here is
it’s more user friendly

10. Neater for Page Admins

11. Key take away here
monitor competitors to
see what works for
them

13. Not necessarily a bad
thing. Your posts are
nearer the top of the
screen.
Use ads to send people
to the Tabs
Ads are now BIGGER

16. You cannot
highlight posts
anymore
and FB forgot to remove this option

17. News Feed reach is
up for some and
down for others

18. TV / Radio
Tech / Sport
Jewellery / Food
Cars / Hotels
Source: agroplus

21. Facebook is still
hugely popular

22. As with all
marketing, the key
is conversation &
creativity

23. Case Study: Local Retailer
20% of sales are now online
50% of those online sales are a
result of Facebook Marketing

24. “10% of total
sales comes
from Facebook
and growing”

25. Facebook Ad Update
cannot be ignored

27. 10 Online Courses covering a range of Digital Marketing topics
• 3 Facebook Courses
• Social Media Marketing
• Twitter
• LinkedIn
• Blogging
• Email Marketing
• Video Marketing
• Referral/Affiliate Marketing
€93 per course
€75 + VAT
24/7 Access
3 Months to complete
Online Support
Money Back Guarantee

28. 3 times bigger 24th June
[roll out is still ongoing]

29. Free high quality stock images for your
ads

31. Now easy to
add a Call-to-
Action (CTA)
button to
Newsfeed ads

35. 10 Online Courses covering a range of Digital Marketing topics
• 3 Facebook Courses
• Social Media Marketing
• Twitter
• LinkedIn
• Blogging
• Email Marketing
• Video Marketing
• Referral/Affiliate Marketing
€93 per course
€75 + VAT
24/7 Access
3 Months to complete
Online Support
Money Back Guarantee

36. 3 Webinar Bonuses
1. €43 Discount [over 40%] off Facebook Marketing [66 Lessons]
2. FREE Facebook Competitions Course worth €93
3. Choose any 3rd course for FREE worth €93
TOTAL BONUS VALUE: €43 + €93 + €93 = €229
Cost to you = €50 [€40.65 + VAT]

37. digitalbusinessinstitute.com/facebookcourse
Coupon Code = webinar247

40. Thank You
Q & A