2. Company Overview:
Established in 1994.
Today, it is fastest growing financial
service with mega group companies
under it.
1780 outlets across 560 cities.
5th largest in terms of no. of offices for
the year 2010-2011.
Bonanza offers the perfect blend of
financial services right from equity
Broking, Advisory services that cover
PMS, Mutual fund Investment and
Insurance to exceptional Depository
services.
3. Objective:
Primary Objective: To know the
competitive position of Bonanza in
competitive market.
Secondary Objective:
◦ To know the market share of different players
in share market.
◦ To study the services offered by different
players to the customer.
◦ To access how bonanza is better than other
competitors.
◦ To check satisfaction level of customers of
different players.
4. Scope:
Geographical scope : Pune city
Periodical scope: 2 months
Operational scope: Analysis of trading
in Bonanza Portfolio Limited.
Comparison of Bonanza Trading with
Sharekhan, HDFC Securities,
Reliance Securities, Angel Broking
Securites, India Bulls.
5. Research Methodology:
Research Methodology: Descriptive
Research & Qualitative Research
Sampling Design : Non-Probability
Sampling
Sampling Area: Pune
Size of Sample : 100
Sources of Data collection:
◦ Primary data
◦ Secondary data
10. Findings:
Account opening charges are very less in
Bonanza Portfolio Limited.
Investor is updated by company mails,
messages about the market.
Company Provides 12 times exposure to
their clients.
11. Limitations:
Study is Limited to Pune region.
Lack of time
Complete data was not available due to
company privacy and secrecy.
Size of the research may not be
substantial.
12. Conclusion:
Charges are so less as compared to
other players which are in analysis.
Other Benefits are available with
Bonanza like exposure, qualified
relationship manager.
In this analysis, New investors will
invest their money in Bonanza as
compared to other players.