Responsive Design - Ideal Solution For Managing Search In A Multiscreen World
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Responsive Design - Ideal Solution For Managing Search In A Multiscreen World

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Jody Resnick, CEO of Trighton Interactive, presentation from SMX Advanced 2013 in Seattle. Consumers use multiple devices every day. Maybe they start on a smartphone, move to a PC during at work ...

Jody Resnick, CEO of Trighton Interactive, presentation from SMX Advanced 2013 in Seattle. Consumers use multiple devices every day. Maybe they start on a smartphone, move to a PC during at work hours, check the smartphone periodically and finish the evening at home on a tablet. Search is a central part of all these experiences. Research that begins on one device may conclude with a transaction on another…or in a physical location. How do marketers address this new, vastly more complex consumer behavior? This session offers answers, exploring organic and paid search optimization across screens as well as best practices for tracking and calculating ROI. In addition to tactical advice, speakers will present case studies showcasing the challenges and opportunities of this new multiscreen world.

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  • Excited to speak on this topic – working on the internets since 1999Address my experience and Trighton – Full service interactive agency based in Orlando, FL with expertise in responsive design and advanced SEM strategiesConsidering the available options, it’s my fact based opinion that Responsive Design is the ideal solution to manage search in a multiscreen world
  • We're living a part of marketing history. The shift to constant connectivity is one that’s transforming how we connect with people, providing access to so many more consumer moments than ever before, and powerful ways to be relevant and welcome at each one. The possibilities are incredible and the opportunity is huge – and the time is now.If you are like me, you most likely have3- 5 devices on you at any given time. My Example – Start my day on mobile phone as it’s right next to my bed. I check my email, scan twitter, and get a jump on news. While taking my shower I browse the web on my tablet. Get to work log on computer, find myself using my mobile, tablet and computer. I usually go out to lunch and check email and stay updated on projects via mobile. The point I’m making here is that in 2013 , consumers rely on search to connect their experiences across screens.TRANSITION - What happens when companies haven’t adapted to optimizing UX and search for multiscreens?
  • We are constantly connected and expect our experience online to be flawless…. If it’s not, we leave and move onGranted, there are terrific mobile solutions. However, if you want to enhance the user experience, increase natural search traffic, lower paid search costs, and increase ROI, then responsive website design is the best solution.
  • Increasing level of multiscreen viewing is an undeniable indication that online content must flow seamlessly across all screen sizes and devices.
  • Explain why it is simplest – loads optimally on all screens and provides continuity for the user, as the same content is available regardless of screen size or device; only one website to manage; single code base; single implementation of analytics; Most Affordable – Several other methods that work very well for multiscreens are
  • Dynamic serv
  • Single URL, Google’s recommendation, UX, Conversion optimization
  • Quote Google? Explain how Google prefers responsive
  • More apples to apples comparison
  • Cite statistics

Responsive Design - Ideal Solution For Managing Search In A Multiscreen World Responsive Design - Ideal Solution For Managing Search In A Multiscreen World Presentation Transcript

  • Managing Search in a Multiscreen World @jodyresnick1Title SlideManaging Search in a MultiscreenWorld – Responsive Design #RWDJody ResnickCEO, Trighton Interactive
  • Managing Search in a Multiscreen World @jodyresnick1A New Era in Search MarketingCONSTANT Connectivityacross multiple screens and devices
  • Managing Search in a Multiscreen World @jodyresnick1Enormous Opportunity for SearchMobile and Tabletusage isBOOMING
  • Managing Search in a Multiscreen World @jodyresnick1Mobile Attempt
  • Managing Search in a Multiscreen World @jodyresnick1A Poor Mobile Experience HURTS Everyone• Breaks continuity• Frustrates visitors• Helps your competitorsSource: Google, 2012.
  • Managing Search in a Multiscreen World @jodyresnick1So Many Screens – So Little TimeDigital content must flow seamlessly across all screensizes and devices..
  • Managing Search in a Multiscreen World @jodyresnick1
  • Managing Search in a Multiscreen World @jodyresnick1Several critical factors to consider beforemaking the leap to responsive
  • Managing Search in a Multiscreen World @jodyresnick1Factors To Consider• Goals• Context of use• Budget• Technical expertise and resources
  • Managing Search in a Multiscreen World @jodyresnick1
  • Managing Search in a Multiscreen World @jodyresnick1
  • Managing Search in a Multiscreen World @jodyresnick1
  • Managing Search in a Multiscreen World @jodyresnick1CASE STUDY2 Large NYC Based Law FirmsParallel Mobile WebsiteResponsive Design WebsiteCJASHL
  • Managing Search in a Multiscreen World @jodyresnick1CJA – Responsive Design SEO
  • Managing Search in a Multiscreen World @jodyresnick1SHL Goes Responsiveshlpc.com
  • Managing Search in a Multiscreen World @jodyresnick1SHL Blog Rises to Top of Google
  • Managing Search in a Multiscreen World @jodyresnick1SHL – Responsive Design  SEO
  • Managing Search in a Multiscreen World @jodyresnick110/10 Quality Scores = Lower CPCs Increased Traffic
  • Managing Search in a Multiscreen World @jodyresnick1ConclusionResponsive design delivers three measurable benefits:- Better Search Results- Better User Experiences- Higher Conversion RatesIt is my OPINION that responsive design is the most simple solution toaddress search for multiple devices.