10 Ways To Promote Your Facebook Page For Companies, Associations & Small Businesses
Why This Presentation? As companies start Facebook pages, the next step is to build a base of followers. This presentation looks at 10 ways that you can build that following.
#1 Suggest to Friends The “Suggest to Friends” button underneath your Facebook page photo is one of the most effective ways to grow your page. Press the button, and all of your friends appear in a box. Select friends to suggest the page to, and send invitations. Your friends will receive a notification suggesting they “like” the page. The more you can get your employees to do this on a company page, the better.
#2 Reserve Your Facebook URL By reserving your Facebook URL, you are able to promote the page much easier. You do need 25 fans in order to reserve your URL. And reserve carefully...once you press "Confirm", you can never change the URL. Step 1: Go to facebook.com/username Step 2: Click on “Set a username” Step 3: Select your page Step 4: Type in desired URL Step 5: Confirm URL
#3 Include URL in Email Responses Email signatures are one place you can put your Facebook URL to promote your page. Other email exchanges, such as confirmation of a resume submission, can be a great opportunity to lead people to your page to learn more about your company.
#4 Embed Facebook Fan Box on Your Website Embedding a Facebook “Like” Box on your website allows a user to ‘like’ your page right from your website. To get the code to embed the box, go to: http://developers.facebook.com/docs/reference/plugins/like-box
#5 Send an Email To Employees Send an email to employees asking them to join the company Facebook page. In the email, communicate that if they ‘like’ the page, it does not mean that the company will be able to view any personal information that they choose to present on Facebook. The company will only be able to see whatever information a regular Facebook user would see if they were not a Facebook friend. Also, communicate why your company is starting a Facebook page, and how employees can help you achieve your goals.
#6 Facebook Advertising Facebook ads allow you to target exactly who you want to join your page. Click “Promote with an Ad”, design your ad, and then target the demographics of who you want to receive your ad. This is more costly than the previous methods, but this will allow you to go after your ideal demographic.
#7 Add Facebook to Your Newsletter Adding a Facebook badge to your newsletter will create awareness of your Facebook page and increase your fan base.
#8 Write a blog People often want a reason to join your Facebook page. A blog post is a great opportunity to communicate what those reasons are. It’s also good for SEO. Bonus points are rewarded for including the blog post in your newsletter.
#9 Link Facebook with Twitter Linking with your Twitter account provides extra promotion for your Facebook page. Any update you make on Facebook will automatically go to Twitter, and link back to your status update on Facebook. This is a good way to create awareness and drive traffic to increase the number of people who like your page. Step 1: Go to facebook.com/twitter Step 2: Link to Twitter Step 3: Make an update
#10 Ask Partners to Embed Facebook Like Box Many companies have company profiles on partner pages, like job boards. Ask those partners if you can embed a Facebook like box on their pages to leverage their traffic.
Bonus: Think About Customer Touchpoints Think about all the places your customers and candidates interact with you. Every touchpoint. Receipts? Speeches? Etc. There are many different ways beyond what was covered in this presentation to promote your Facebook page. Get creative.
Any other questions? Don’t hesitate to ask. (602) 200-6800
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