Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business

2,503 views

Published on

Presentation given by John Maver to NAPO-NE.

Published in: Business, Technology

Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business

  1. 1. Social Networking  :<br />Using Facebook, LinkedIn and Twitter to Enhance Your Business<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  2. 2. About Thought Labs<br />We help companies create and implement social media strategies that:<br />Make connections with their customers<br />Engage those customers to get real-time feedback<br />Interpret that feedback into concrete actions<br />Clients<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  3. 3. Today’s Agenda<br />Brief Overview of Social Networks<br />Starting with a Strategy <br />Using the Platforms Effectively<br />Dealing with Negative Feedback<br />Metrics and Monitoring<br />Questions<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  4. 4. Social Network Overview<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  5. 5. #1 Social Network <br />Over 250 million users<br />More than two-thirds of Facebook users are outside of college<br />The fastest growing demographic is those 35 years old and older<br />More than 8 million users become fans of Public Profiles each day <br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  6. 6. Public Profiles are exploding<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  7. 7. Fastest growing<br />Over 11.5 million users<br />Since June of 2008, has grown by 1,460 %<br />Reaches 10.7 percent of all active Internet users <br />Most people follow less that 100 people and are followed by 100 people<br />5% of users account for 75% of all activity, and 10% of users account for 86%.<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  8. 8. Brands are interacting on Twitter<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  9. 9. Twitter is for adults<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  10. 10. Business Relationship Builder<br />Over 43 million users<br />1 million users added every 17 days.<br />56% of users are “individual contributors”, 16% are management level, and 28% are director/VP level or above?<br />95% are college educated, <br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  11. 11. Company Profiles help you build your brand<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  12. 12. There is a Social Network for Everything<br /><ul><li>Over 1.3 million unique social networks
  13. 13. Over 30 million members
  14. 14. over 70% active</li></ul>Source: Ninghttp://blog.ning.com/2008/10/550000-social-networks-on-ning.html<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  15. 15. Start with a Strategy<br />Social Media needs to be part of your whole marketing plan<br />Find out where your customers are first<br />Come up with measurable goals<br />Do one thing at a time<br />It is a commitment, <br /> not a campaign<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  16. 16.  Using the Platforms Effectively<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  17. 17. Create a Public Profile<br />Profile Pic<br />Status Updates<br />Welcome<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  18. 18. Use Custom Landing Pages<br />Custom<br />Landing Pages<br />and Full Page<br />experiences<br />Help your visitors find<br />what’s important<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  19. 19. Use the Viral Channels<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  20. 20. Fill out your Profile<br />Add a Profile Picture<br />Use a custom background to brand<br />Fill out the Bio information<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  21. 21. Be Engaging<br /><ul><li>Give people a chance to talk
  22. 22. Think about the 140 char limit!
  23. 23. Retweet others as much as possible
  24. 24. Ask questions
  25. 25. Let some of your personality shine through</li></ul>Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  26. 26. Provide Value<br /><ul><li>Provide expertise in a field – become the go-to-guy (or gal)
  27. 27. Have a reasonable mix of tweets, links, and retweets
  28. 28. Don’t spam</li></ul>Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  29. 29. Make your Information Compelling<br />Your summary is your Elevator Pitch<br />Update your Status<br />Add custom URLs<br />Get a vanity URL<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  30. 30. Add applications<br />Add your blog<br />Show off your presentations<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  31. 31. Create a Company Profile<br />Update your Status<br />Add your company’s Elevator Pitch<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  32. 32. Answer Questions<br />Asking Questions can get you business<br />Answering Questions makes you an expert.<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  33. 33. Join Groups<br />Groups provide another opportunity to build relationships and establish expertise<br />Groups appear on your profile – another set of context<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  34. 34. Dealing with Negative Feedback<br />Accept that it happens<br />Have a plan<br />Turn adversaries into advocates<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  35. 35. Metrics and Monitoring<br />All of your goals should have corresponding metrics to see whether you are meeting them<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  36. 36. Use Facebook Insights<br />See your Fan demographics<br />Track Growth and Engagement<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  37. 37. Use Twitter Metrics Tools<br />Use tools to analyze your progress<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  38. 38. Questions?<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />
  39. 39. Where to Find Us<br />john@thoughtlabs.com<br />cappy@thoughtlabs.com<br />@cappypopp<br />@jmaver<br />Cappy Popp (Boston)<br />John Maver (Boston)<br />http://www.thoughtlabs.com/blogs/ <br />http://www.linkedin.com/in/cappy<br />http://www.linkedin.com/in/jmaver<br />Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com<br />

×