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Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business
 

Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business

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Presentation given by John Maver to NAPO-NE.

Presentation given by John Maver to NAPO-NE.

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Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business Social Networking  : Using Facebook, LinkedIn and Twitter to Enhance Your Business Presentation Transcript

  • Social Networking  :
    Using Facebook, LinkedIn and Twitter to Enhance Your Business
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • About Thought Labs
    We help companies create and implement social media strategies that:
    Make connections with their customers
    Engage those customers to get real-time feedback
    Interpret that feedback into concrete actions
    Clients
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Today’s Agenda
    Brief Overview of Social Networks
    Starting with a Strategy 
    Using the Platforms Effectively
    Dealing with Negative Feedback
    Metrics and Monitoring
    Questions
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Social Network Overview
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • #1 Social Network
    Over 250 million users
    More than two-thirds of Facebook users are outside of college
    The fastest growing demographic is those 35 years old and older
    More than 8 million users become fans of Public Profiles each day
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Public Profiles are exploding
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Fastest growing
    Over 11.5 million users
    Since June of 2008, has grown by 1,460 %
    Reaches 10.7 percent of all active Internet users
    Most people follow less that 100 people and are followed by 100 people
    5% of users account for 75% of all activity, and 10% of users account for 86%.
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Brands are interacting on Twitter
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Twitter is for adults
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Business Relationship Builder
    Over 43 million users
    1 million users added every 17 days.
    56% of users are “individual contributors”, 16% are management level, and 28% are director/VP level or above?
    95% are college educated,
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Company Profiles help you build your brand
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • There is a Social Network for Everything
    • Over 1.3 million unique social networks
    • Over 30 million members
    • over 70% active
    Source: Ninghttp://blog.ning.com/2008/10/550000-social-networks-on-ning.html
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Start with a Strategy
    Social Media needs to be part of your whole marketing plan
    Find out where your customers are first
    Come up with measurable goals
    Do one thing at a time
    It is a commitment,
    not a campaign
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  •  Using the Platforms Effectively
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Create a Public Profile
    Profile Pic
    Status Updates
    Welcome
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Use Custom Landing Pages
    Custom
    Landing Pages
    and Full Page
    experiences
    Help your visitors find
    what’s important
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Use the Viral Channels
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Fill out your Profile
    Add a Profile Picture
    Use a custom background to brand
    Fill out the Bio information
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Be Engaging
    • Give people a chance to talk
    • Think about the 140 char limit!
    • Retweet others as much as possible
    • Ask questions
    • Let some of your personality shine through
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Provide Value
    • Provide expertise in a field – become the go-to-guy (or gal)
    • Have a reasonable mix of tweets, links, and retweets
    • Don’t spam
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Make your Information Compelling
    Your summary is your Elevator Pitch
    Update your Status
    Add custom URLs
    Get a vanity URL
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Add applications
    Add your blog
    Show off your presentations
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Create a Company Profile
    Update your Status
    Add your company’s Elevator Pitch
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Answer Questions
    Asking Questions can get you business
    Answering Questions makes you an expert.
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Join Groups
    Groups provide another opportunity to build relationships and establish expertise
    Groups appear on your profile – another set of context
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Dealing with Negative Feedback
    Accept that it happens
    Have a plan
    Turn adversaries into advocates
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Metrics and Monitoring
    All of your goals should have corresponding metrics to see whether you are meeting them
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Use Facebook Insights
    See your Fan demographics
    Track Growth and Engagement
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Use Twitter Metrics Tools
    Use tools to analyze your progress
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Questions?
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com
  • Where to Find Us
    john@thoughtlabs.com
    cappy@thoughtlabs.com
    @cappypopp
    @jmaver
    Cappy Popp (Boston)
    John Maver (Boston)
    http://www.thoughtlabs.com/blogs/
    http://www.linkedin.com/in/cappy
    http://www.linkedin.com/in/jmaver
    Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com