Social Networking : Using Facebook, LinkedIn and Twitter to Enhance Your Business

Social Networking :
Using Facebook, LinkedIn and Twitter to Enhance Your Business
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

About Thought Labs
We help companies create and implement social media strategies that:
Make connections with their customers
Engage those customers to get real-time feedback
Interpret that feedback into concrete actions
Clients

Today’s Agenda
Brief Overview of Social Networks
Starting with a Strategy
Using the Platforms Effectively
Dealing with Negative Feedback
Metrics and Monitoring
Questions

Social Network Overview

#1 Social Network
Over 250 million users
More than two-thirds of Facebook users are outside of college
The fastest growing demographic is those 35 years old and older
More than 8 million users become fans of Public Profiles each day

Public Profiles are exploding

Fastest growing
Over 11.5 million users
Since June of 2008, has grown by 1,460 %
Reaches 10.7 percent of all active Internet users
Most people follow less that 100 people and are followed by 100 people
5% of users account for 75% of all activity, and 10% of users account for 86%.

Brands are interacting on Twitter

Twitter is for adults

Business Relationship Builder
Over 43 million users
1 million users added every 17 days.
56% of users are “individual contributors”, 16% are management level, and 28% are director/VP level or above?
95% are college educated,

Company Profiles help you build your brand

There is a Social Network for Everything

Over 1.3 million unique social networks
Over 30 million members
over 70% active

Source: Ninghttp://blog.ning.com/2008/10/550000-social-networks-on-ning.html

Start with a Strategy
Social Media needs to be part of your whole marketing plan
Find out where your customers are first
Come up with measurable goals
Do one thing at a time
It is a commitment,
not a campaign

Using the Platforms Effectively

Create a Public Profile
Profile Pic
Status Updates
Welcome

Use Custom Landing Pages
Custom
Landing Pages
and Full Page
experiences
Help your visitors find
what’s important

Use the Viral Channels

Fill out your Profile
Add a Profile Picture
Use a custom background to brand
Fill out the Bio information

Be Engaging

Give people a chance to talk
Think about the 140 char limit!
Retweet others as much as possible
Ask questions
Let some of your personality shine through

Provide Value

Provide expertise in a field – become the go-to-guy (or gal)
Have a reasonable mix of tweets, links, and retweets
Don’t spam

Make your Information Compelling
Your summary is your Elevator Pitch
Update your Status
Add custom URLs
Get a vanity URL

Add applications
Add your blog
Show off your presentations

Create a Company Profile
Update your Status
Add your company’s Elevator Pitch

Answer Questions
Asking Questions can get you business
Answering Questions makes you an expert.

Join Groups
Groups provide another opportunity to build relationships and establish expertise
Groups appear on your profile – another set of context

Dealing with Negative Feedback
Accept that it happens
Have a plan
Turn adversaries into advocates

Metrics and Monitoring
All of your goals should have corresponding metrics to see whether you are meeting them

Use Facebook Insights
See your Fan demographics
Track Growth and Engagement

Use Twitter Metrics Tools
Use tools to analyze your progress

Questions?

Where to Find Us
john@thoughtlabs.com
cappy@thoughtlabs.com
@cappypopp
@jmaver
Cappy Popp (Boston)
John Maver (Boston)
http://www.thoughtlabs.com/blogs/
http://www.linkedin.com/in/cappy
http://www.linkedin.com/in/jmaver