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Getting on the Bandwagon


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For the Wilsonville Chamber of Commerce, suburb of Portland OR: How those acclimated can go further, and how beginners can start!

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Getting on the Bandwagon

  1. 1. Social Media:Getting on the Bandwagon<br />2009-08-11Paul Travis, CMC <br />
  2. 2. Travis Brief Bio, David Letterman Style<br /><ul><li>Interim Revenue Executive--Strategic/Tactical levels
  3. 3. Certified Management Consultant (1% meet stds.)
  4. 4. President, IMC + Co-Founder CRM-A
  5. 5. Current/past service on boards (5 profit, 5 non-prof)
  6. 6. 10 years consulting – OR, WA, BC co’s + Midwest
  7. 7. 10 years corporate marketing – most rec. public VP
  8. 8. 10 years software developer – began early</li></li></ul><li>Using Social Media to Define Social Media!<br />From Wikipedia:<br /><ul><li>Online content created by peopleusing highly accessible and scalablepublishing technologies.
  9. 9. A shift in how people discover, read and share news, information and content; it supports the human need for social interaction with technology, transforming broadcast media monologues (1:many) into social mediadialogues (many:many).</li></li></ul><li>Wikipedia Definition Continued<br /><ul><li>It supports the democratization ofknowledge and information,transforming people from contentconsumers into content producers.
  10. 10. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.
  11. 11. Businesses also refer to social media asuser-generated content (UGC) orconsumer-generated media (CGM). </li></li></ul><li>What Does All That Mean?!<br /><ul><li>Media contributed to by people (society) –not corp. publishers/editors/writers as in the past
  12. 12. Simple and yet profound – just as was the Internet
  13. 13. Brands are no longer owned by companies; they’re shaped by the people who use them and talk about them online.
  14. 14. Hopefully you’re realizing the ramifications: these changes are bigger than pictures on FaceBook! </li></li></ul><li>The Network Effect, Social Media, & Web 2.0<br />
  15. 15. The Landscape<br />
  16. 16. The Major “Continents”<br />
  17. 17. The Major “Continents”<br />
  18. 18.
  19. 19. Twitter for your Business<br />Decide whether it’ll be your name (John Smith) or your company (ZZ Realty)<br />Certain third-party tools for Twitter allow for multiple people to Tweet under the same name<br />Case studies<br />Dell<br />PCC/Whole Foods Market<br />Zappos<br />
  20. 20. The Major “Continents”<br />
  21. 21.
  22. 22. FaceBook for your Business<br />The one that has created an advertising model, and the hyper-targeting may work for your business.<br />The top brands to use FB:<br />create original content<br />post comments<br />reply to customers<br />Tip about content: create pages besides your profile (these do get indexed by search engines)!<br />
  23. 23. The Major “Continents”<br />
  24. 24.
  25. 25. LinkedIn for your Business<br />Tools let you embed your blog, book reading list, even your PowerPoint presentations<br />You can use this to scout for employees as well as prospective complementary partners<br />
  26. 26. The Major “Continents”<br />
  27. 27.
  28. 28. Blogging for your Business<br />The granddaddy of social media<br />Two ways to engage – your own blog, and publicizing your services to the blogosphere<br />
  29. 29. The Major “Continents”<br />
  30. 30.
  31. 31. YouTube for your Business<br />Look at what’s already up there:<br />Product Demos<br />Customer Testimonials<br />Management interviews<br />Point to your videos with <br />Your web site<br />Twitter<br />Blogs<br />Facebook<br />
  32. 32. Wrapping It All Up<br /><ul><li>Bottom line: Social Media is here to stay
  33. 33. As a marketing guy, I appreciate this being another impetus to articulate what you want to accomplish (easier to see where Social Media ties in).
  34. 34. As I mentioned, the power comes from the “recipe” rather than any one ingredient
  35. 35. Nobody understands everything yet – this is very much evolving as we speak.</li></li></ul><li>UpdatedLandscape<br />Meg Pickard<br />X = Dead<br />O = Acquired<br /> = Alive<br />To “channel surf”, see Go2Web20 in my blog post.<br />
  36. 36. Truth in Advertising, What to Expect<br /><ul><li>Anytime we try new terrain, results are unpredictable
  37. 37. Do some testing to see what works for your business and with your particular customers
  38. 38. This will take time
  39. 39. Just like everything else in business, you can do it yourself or engage a professional to guide you:
  40. 40. Just the strategy
  41. 41. Or also the tactical execution</li></li></ul><li>Question & Answer Section<br /><ul><li>Have any questions come in over #smbandwagon?
  42. 42. Reminder to me: jot notes down for memoriam
  43. 43. Reminder to you: follow me on Twitter</li>