Future of crowdsourcing and value creation in different media environments

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Future of crowdsourcing and value creation in different media environments. Introduction to Debate of Mindtrek/Academic Mindtrek 2013 by Hannu Kärkkäinen.

Future of crowdsourcing and value creation in different media environments. Introduction to Debate of Mindtrek/Academic Mindtrek 2013 by Hannu Kärkkäinen.

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  • 1. Future of crowdsourcing and value creation in different media environments Debate of Mindtrek/Academic Mindtrek 2013 2.10.2013 Chairman: Jari Jussila (TUT) Panelists: Pia Erkinheimo (Digile) Markus Myhrberg (Lexia) Janne Ruohisto (Intunex) Tom Laine (Innopinion) Moderators: Hannu Kärkkäinen (TUT), Mika Rautiainen (Oulu University) Introduction: Professor Hannu Kärkkäinen Tampere University of Technology / NOVI Research Center
  • 2. Crowdsourcing concept • Generally, broadly used to refer to the act of “outsourcing a job that is traditionally performed by e.g. an employee of a firm to an undefined, generally large group of people” • “Anonymous crowd” – Just a bunch of incompetent randomly selected people? Or – Highly professional experts? • Panelists’ view?
  • 3. Growth of significance of crowdsourcing for business? • Already well-tested crowdsourcing models exist • Increase of professional firms that have designed and promote crowdsourcing- based options for working – also Finland • Maturity of social media as an important driver of crowdsourcing noticed in research 1.2.2014 3
  • 4. Trends / future of crowdsourcing? From… - Crowdsourcing of simple tasks from consumers by consumer firms - - raw ideas often marketingoriented no real in-depth expertise generic types of intermediary companies compensation e.g. movie tickets etc. 1.2.2014 4
  • 5. - …into… - Crowdsourcing of new product development tasks B2B crowdsourcing Crowdsourcing of simple tasks from consumers by consumer firms Industrial / manufacturing companies - refined knowledge and concepts product development - oriented in-depth expertise of various sorts (CAD, software design and testing, manufacturing expertise,…) specialized intermediary companies (e.g. GrabCAD) Highly professional tasks - compensation: better products career promotion prof. reputation … 1.2.2014 5
  • 6. …into… ? ? Crowdsourcing of simple tasks from consumers by consumer firms ? ? 1.2.2014 6